Monetize More

JANUARY 18, 2023

The goal of the Publisher was to build a web property that contained intriguing, entertaining and useful content to attract an audience the advertiser would want to reach with their marketing campaigns. Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Clearcode

APRIL 21, 2023

This can include news articles, educational material, as well as video entertainment and live sporting content. This can include news articles, educational material, as well as video entertainment and live sporting content. When integrated with an ad server, a self-serve ad platform powers ad delivery and ad targeting processes.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Unruly

MAY 2, 2023

About TCL FFALCON TCL FFalcon is the world’s leading Internet and AI×IoT service platform responsible for the system development and operation of TCL smart screens and other devices, while expanding into TV, OTT boxes and non-TCL brand hardware devices such as smart projectors. So, go on then – be more Unruly. www.unruly.co

Demand Side Platform 52

Demand Side Platform Entertainment Affiliates Audience 52

Digiday

FEBRUARY 14, 2023

While the issue has improved according to agency executives, balancing between overexposing and underexposing streaming audiences to ads continues to be a challenge. Some will endeavor to charge more for more restrictive frequency caps, which could be prohibitive or incentivize lower spend from partners,” said a second agency executive.

Advertising 73

Advertising Demand Side Platform Agency Ad Tech 73

VideoWeek

OCTOBER 1, 2022

In this week’s Week in Review: Magna predicts strong growth in CTV revenues, Sky launches a plug-in device, and agencies report a drop in programmatic in-housing. More now report outsourcing programmatic buying to a demand-side platform or independent trading desk. The Week For Agencies. Top Stories.

Agency 52

Agency Media Non-Profit Retail 52

Digiday

MAY 2, 2023

Streaming’s disproportionate supply-demand dynamic When Horizon Media’s Michael O’Connor said in the second episode that the streaming ad supply exceeds advertiser demand, I was kind of taken aback. I had gotten so used to hearing how advertisers’ demand for streaming inventory outstripped inventory availability.

Ad Tech 64

Ad Tech Demand Side Platform Audience Agency 64

VideoWeek

JUNE 9, 2023

In this week’s Week in Review: YouTube’s TV push continues in Germany, Viant and MediaMath mull a merger, and the ANA says agencies shouldn’t jump the gun with AI. And among the new additions to the template, the ANA says that agencies should ask for brands’ permission before using AI tools within media buying.

Agency 52

Agency Media Ad Tech eCommerce 52

VideoWeek

NOVEMBER 3, 2023

The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms. By integrating the IRIS_ID with Equativ, we look forward to providing advanced ad decisioning capabilities that are unique in the marketplace,” said Sean Holzman, EVP Ad Platforms and Agencies at IRIS.TV. “By

Ad Tech 98

Ad Tech Ad Server Agency Media 98

Digiday

DECEMBER 13, 2022

“It’s known that on linear and on [streaming] the first and last slots are more premium positions,” said an agency executive. It’s just that not a lot of people know about it from the buy side,” said an agency executive. “And then obviously it has not been adopted from the sell side.

Demand Side Platform 73

Demand Side Platform Audience Ad Server CPM 73

Single Grain

AUGUST 18, 2023

Finding the right digital marketing agency isn’t easy. But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. In addition to these standout cases, we created a complete media strategy for LockNLube, adding new digital platforms to their campaign.

ROI 98

ROI Marketing SEO CPA 98

Digiday

APRIL 24, 2023

This initial report provides an overview of the various platforms’ offerings, including pricing and plans, ad software and ad innovations, as well as an analysis of the platforms where brands and agencies distributed the bulk of their 2022 ad budgets and ad placements.

Audience 69

Audience Agency Advertising Ad Exchange 69

VideoWeek

FEBRUARY 16, 2024

Agencies are already using text-to-image tools to create basic illustrations and conceptual images for internal work (where the results don’t have to be perfect) – Sora could be used in a similar manner. ” Nonetheless even in its current state, the tool would have significant uses for the industry. percent, and PPF’s to 29.29

Marketing 52

Marketing Media Entertainment Agency 52

Digiday

NOVEMBER 22, 2022

In fact, traditional TV ad spending fell by 23% year-over-year in Q3 — and overall ad spending across media types dropped by 5% — whereas CTV ad spending rose by 39%, according to Standard Media Index, a research firm that compiles advertiser spending and pricing data from agencies. CTV across the board was up. But in Q3, the split was 60-40.

Impressions 69

Impressions Demand Side Platform Advertising Entertainment 69

VideoWeek

JULY 18, 2022

Shortly before Netflix’s announcement, Disney announced its own deal with demand-side platform The Trade Desk, which will power programmatic advertising across Hulu, ESPN+, ABC, Freeform, ESPN, National Geographic and FX. The Week For Agencies. BBC Appoints Kalpna Patel-Knight as Head of Entertainment.

Media 52

Media Ad Tech Agency Demand Side Platform 52

VideoWeek

MAY 24, 2024

In this week’s Week in Review: ITV makes layoffs in entertainment division, Sky creates a new role to head up advertising, and WPP signs another major AI deal. The job cuts are expected to focus on ITV’s media and entertainment unit, home of its streaming and broadcasting operations. billion views in the following week.

Media 52

Media Retail Ad Server Ad Inventory 52

VideoWeek

FEBRUARY 23, 2024

The Trade Desk Integrates Ad Fontes Media Ratings to Direct Spend Towards Quality Journalism The Trade Desk has integrated media ratings data from Ad Fontes Media, a company that gauges bias and reliability of news sources, into its demand-side platform (DSP). percent drop in WPP’s other global integrated agencies.

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

VideoWeek

DECEMBER 8, 2023

It found that only 36 cents of every dollar that enters a demand-side platform (DSP) reaches a consumer. The MFE boss (son of former Italian Prime Minister Silvio Berlusconi) said the company should look to cash in on those ventures, and reinvest the proceeds in its core TV/entertainment business. Read on VideoWeek.

Video Ads 52

Video Ads Media Agency Ad Tech 52

VideoWeek

MAY 26, 2023

TF1 Pushes Further into Programmatic for Addressable Ads French broadcaster TF1 this week announced a further push into programmatic sales for its addressable TV ad inventory, agreeing a partnership which will see addressable ads on TF1 channels sold through Yahoo’s demand-side platform (DSP).

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

AdvertiseMint

JANUARY 24, 2024

Programmatic advertising is generally used by larger industries such as airline advertising , automotive advertising , bank and financial services advertising , beauty and cosmetics advertising and entertainment advertising. Plus, you can manage your digital ad space easily and quickly with programmatic platforms.

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

VideoWeek

JULY 29, 2022

Fifty-four percent of agencies say the industry is facing its worst ever talent crisis, while 48 percent of those surveyed overall (including agencies, advertisers, ad tech companies and media owners) share that sentiment. ATTN: Launches In-House Agency. The Week For Agencies. The Week in Tech.

Ad Tech 52

Ad Tech Agency Media Cookies 52

VideoWeek

MARCH 17, 2023

The company owes millions of dollars to vendors, some of whom have called in collection agencies, according to the journal. UK Cabinet Secretary Oliver Dowden said he would not advise the public against using TikTok, but they should “consider each social media platform’s data policies before downloading and using them.”

Non-Profit 52

Non-Profit Media Ad Tech Demand Side Platform 52

Clearcode

AUGUST 13, 2023

Gaming, social, utility, and entertainment companies rely heavily on in-app advertising (IAA) to generate revenue. Gaming, social, utility, and entertainment companies are quite dependent on in-app advertising (IAA). The buy side consists of stakeholders buying the ads.

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

Adtelligent

OCTOBER 6, 2021

Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs). DSP can offer this chance to avoid dealing with agencies and provide an in-house automated media buying through RTB. Programmatic audio.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

VideoWeek

NOVEMBER 10, 2023

Top Stories The Trade Desk’s Share Price Slides as Ad Demand Stutters Demand side platform The Trade Desk saw its share price fall by nearly 30 percent after the company said it’s seen a slowdown in ad demand on its platform in its Q3 earnings.

Video Ads 52

Video Ads Impressions Viewability Media 52

Brid.tv

JUNE 26, 2023

This network operates across several prominent verticals, including news, entertainment, sports, and business niches. Video Intelligence is a platform that offers intelligent video content distribution alongside its monetization services, so content creators can also use it to get their videos out there.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

VideoWeek

NOVEMBER 8, 2024

The publisher said that Independent TV, its video journalism platform, has been a key pillar of this growth. ” The Week in Tech Google to Curate Ad Manager Inventory Google is introducing curation capabilities across Google Ad Manager inventory, in order to help agencies identify and purchase publisher inventory and audiences.

Ad Tech 52

Ad Tech Media Agency Audience 52

VideoWeek

AUGUST 12, 2022

And revenues elsewhere in ProSieben’s entertainment business were up, with income from content production and sales up by 15 percent when adjusted for currency effects. The Week For Agencies. Agency group Dentsu saw organic growth of 8.2 I PG Creates Dedicated Agency for Bentley. billion to €4.375 billion.

Advertising 98

Advertising GDPR Banner Healthcare 98

VideoWeek

JANUARY 13, 2023

Netflix is “pleased with the growth” of its new ad tier, worldwide advertising president Jeremi Gorman told Variety’s Entertainment Summit at CES. Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies.

Ad Tech 98

Ad Tech Agency Media Advertising 98

VideoWeek

DECEMBER 1, 2023

Campaign Optimisation Lags Behind Measurement on Converged TV Innovid, a TV measurement platform, has identified a disconnect between measurement and optimisation across converged TV (linear, digital and streaming). percent of advertisers were measuring campaigns on one platform, only to optimise them on another.

Media 105

Media Entertainment Cookies Agency 105

VideoWeek

MAY 12, 2023

And in recent weeks the debate around SPO has intensified as Magnite and PubMatic, two of the world’s largest supply-side platforms, have launched their own products which provide direct access to video inventory without the need for a demand-side platform.

Advertising 52

Advertising Entertainment Media Non-Profit 52

VideoWeek

OCTOBER 7, 2022

Using PubMatic’s Connect platform, agencies can access Permutive-facilitated cohorts across all browsers without the need for third-party cookies. Of the campaign agencies surveyed, 80 percent considered CTV the most promising development for their digital campaigns, up from 63 percent in 2020 and 40 percent in 2018.

GDPR 64

GDPR Cookies Agency Ad Tech 64

VideoWeek

APRIL 28, 2023

And the agency group said that its investment in artificial intelligence is already helping to deliver this growth. “Our focus on AI over the last five years is paying off, with many examples of our work with clients, using the main AI platforms, in-market today,” said CEO Mark Read in a statement.

Agency 52

Agency Ad Exchange Audience Non-Profit 52

Single Grain

NOVEMBER 28, 2023

Dive Deeper: Best Metaverse Marketing Agency: Top 10 Choices 4) Augmented Reality (AR) Virtual and augmented reality tend to go hand-in-hand, but they’re definitely not one and the same from a digital marketing angle. Reduced costs: Self-service platforms typically offer lower ad costs than traditional CTV advertising methods.

Marketing 126

Marketing First-Party Cookies SEO Audience 126

VideoWeek

JULY 7, 2023

The Week in Tech MediaMath Files for Bankruptcy MediaMath, a demand side platform, filed for Chapter 11 bankruptcy last Friday. The review comes as Amazon conducts a company-wide cost cutting programme, which will also see 27,000 jobs cut across the business.

Agency 52

Agency Media Ad Tech Demand Side Platform 52

VideoWeek

AUGUST 30, 2024

Top Stories The Trade Desk Has Reportedly Been Building its Own TV Operating System The Trade Desk, a demand-side platform (DSP), is looking to launch its own TV operating system (OS), according to a report from Lowpass. billion bid during the entertainment company’s “go-shop” period, before raising the offer to $6 billion.

Retail 52

Retail Media Non-Profit Ad Tech 52

VideoWeek

JANUARY 26, 2024

Top Stories Publicis Plans €300 Million AI Investment Following Strong 2023 Publicis plans to invest €300 million in AI, the agency holding group said in its preliminary earnings report on Thursday. Sony agreed to acquire a majority stake in the Indian media firm in 2021, with the aim of creating a $10 billion entertainment giant.

Media 52

Media Agency Entertainment Cookies 52

VideoWeek

OCTOBER 25, 2024

The Trade Desk is signed up as the first demand-side platform (DSP) partner for the product, which is known as Spotify Ad Exchange or SAX internally. The companies have worked together for six years, calling Magnite “Disney’s preferred supply-side technology partner.” The Week for Brands & Agencies WPP Posts 0.5

Ad Exchange 52

Ad Exchange Ad Tech Agency Video Ads 52