Clearcode

APRIL 21, 2023

Self-Serve Ad Platform A self-serve advertising platform is a piece of advertising technology with which advertisers and ad agencies can create, run and manage advertising campaigns on a publisher’s website by themselves, without having to involve the publisher’s AdOps team. An overview of how the header-bidding process works.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Single Grain

JULY 17, 2023

You can set up an ad campaign on a demand-side platform (DSP) and specify the desired target audience parameters. Demand-Side Platform (DSP) A demand-side platform allows advertisers to manage and optimize their programmatic campaigns.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Digiday

JANUARY 10, 2023

Joint Industry Committee, the group seems to be fashioning itself as the stateside version of the Joint Industry Currencies (same acronym, different name) that exist internationally and serve to consolidate measurement currencies in their markets. based agency executive. Called the U.S. The challenge for the U.S.

Manufacturing 68

Manufacturing Demand Side Platform Agency Marketing 68

InMobi

APRIL 4, 2019

Programmatic direct or programmatic guaranteed is a type of programmatic buying in which brands (or their advertising partners) programmatically purchase specific placements or work with specific publishers in a direct yet automated fashion. First, a brand or their agency decides to spend some amount of money on programmatic media buying.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

Single Grain

NOVEMBER 28, 2023

Google is getting so good at anticipating users’ intent that it’s now fashioning tailored SERPs with information connected to the user query. billion home and fashion objects and has inspired over 600 million searches on Pinterest’s mobile apps and browser extensions. Looking for a full-service marketing agency?

Marketing 126

Marketing First-Party Cookies SEO Audience 126

InMobi

OCTOBER 9, 2018

On the advertiser side , a marketer will either have their own team members and/or a creative agency develop a mobile app advertisement and put together the creatives to use. This is another key question to full answer, as it’s crucial to ensure ads are served and rendered in a timely and efficient fashion.

Advertising 52

Advertising Ad network Ad Ops Banner 52

VideoWeek

AUGUST 30, 2024

Top Stories The Trade Desk Has Reportedly Been Building its Own TV Operating System The Trade Desk, a demand-side platform (DSP), is looking to launch its own TV operating system (OS), according to a report from Lowpass. For fashion brand Gap however, the reverse is true.

Retail 52

Retail Media Non-Profit Healthcare 52

VideoWeek

APRIL 28, 2023

And the agency group said that its investment in artificial intelligence is already helping to deliver this growth. “Our focus on AI over the last five years is paying off, with many examples of our work with clients, using the main AI platforms, in-market today,” said CEO Mark Read in a statement.

Agency 52

Agency Ad Exchange Audience Non-Profit 52

VideoWeek

JUNE 16, 2023

Top Stories Publicis and Carrefour Launch Retail Media Platform Unlimitail Agency group Publicis and European retail giant Carrefour this week launched Unlimitail, a new retail media business which the two first unveiled six months ago. These latter two units will jointly operate under the banner of Nexxen CTRL.

Video Ads 52

Video Ads Retail Media Ad Tech 52

VideoWeek

MAY 26, 2023

This kind of regional testing isn’t new, but ITV say traditional regional measurement solutions “can feel old fashioned” compared to those offered by digital platforms. These results can then be compared with other regions where the campaign didn’t run, demonstrating the impact of that campaign.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

Brid.tv

AUGUST 31, 2022

There are two primary ad insertion methods with the currently available technology: Client-Side Ad Insertion (CSAI). Client-side ad insertion inserts the ad stream within an OTT box itself. Agency — Agency is often an intermediary party that handles video ad creation , ad placements, and campaign optimization for the advertiser.

Advertising 52

Advertising Video Ads Ad Server Cookies 52

VideoWeek

MARCH 7, 2025

Publicis has announced the aqusition of ad tech firm Lotame, marking a new agency era that combines data signals and AI, writes Rob Webster, Co-Founder of Tau Marketing Solutions – and publishers should be watching closely. Publicis were already strong here in the US; now they are strong globally.

Agency 52

Agency Demand Side Platform Data Management Platform GDPR 52

VideoWeek

FEBRUARY 7, 2025

StackAdapt Raises $235 Million for Programmatic Expansion StackAdapt, a demand-side platform (DSP), has announced a $235 million funding raise led by Teachers Venture Growth (TVG). M6 said advertisers and agencies can now choose between Peach, Extreme Reach and Nomalab to manage their ads across the video services.

Marketing 52

Marketing Ad Tech ROI Retail 52