Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To understand better what other benefits an SSP can bring, we dive deep into the key features of a supply-side platform. What Is the Difference Between a Supply-Side Platform and a Demand-Side Platform?

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Digiday

FEBRUARY 15, 2023

It’s from a large media agency network that’s reviewing the marketplace solution it put in place several years ago, said one ad exec with knowledge of the brief. In its place, the agency wants to work with SSPs that can reduce redundant, suboptimal and low-quality supply paths.

Agency 77

Agency Header Bidding Ad Tech Demand Side Platform 77

Monetize More

MAY 30, 2023

We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Clearcode

APRIL 21, 2023

While advertising offers a fairly consistent source of revenue, publishers using this model face many challenges, such as achieving high fill rates, ad fraud, ad blockers and privacy settings, and properly collecting user data, segmenting it and making their audiences available to advertisers. Source: Clearcode.cc Source: Clearcode.cc

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

InMobi

FEBRUARY 28, 2021

UIDs are standardized identifiers that recognize users and user identities across different platforms. UIDs enable ad tech agencies and marketers to target the right users with the right advertisements at the right time across platforms and devices. This is where the Universal IDs (or UIDs) come in.

Demand Side Platform 52

Demand Side Platform Fill rate Ad Tech Cookies 52

InMobi

JULY 26, 2021

It’s time to partner with the right bidding platform. Agency Partnerships: Understand if unique demand partnerships and/or agency preferential status are part of their supply path optimization (SPO) efforts. For more details, please check out our SPO course on InMobi U.

Header Bidding 52

Header Bidding Click Through Rate Demand Side Platform Fill rate 52

InMobi

APRIL 4, 2019

Often, a publisher’s premium inventory is made available in this manner, which can help drive up ad prices; however, as a result, it can also lead to low fill rates. Both sides have a lot of control and oversight here, but again low fill rates are an issue. It’s also difficult to scale such arrangements.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52