Remove Agency Remove Demand Side Platform Remove Finance
article thumbnail

Why Yahoo’s Omnichannel Offering is Cause for Celebration

VideoWeek

That’s ad spend, both on behalf of publishers, and demand from advertisers and agencies. Finance, Yahoo! We believe very strongly off the backs of what our clients and agencies tell us that brands really want to be able to understand the entire journey, but lack the infrastructure to do that,” Herbst-Brady explains.

article thumbnail

ADvendio’s Seamless Connections for Media Buying & Selling

Advendio

Xandr Invest uses the capabilities of Xandr’s demand-side platform (DSP) to buy media dynamically. This leading demand-side platform (DSP) supports media and audience buying across a wide network of publishers. Platform 161. Xandr Invest. Google Display & Video 360.

Media 88
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The WIR: ProSieben’s Ad Revenues Fall, Google Moves into FAST, and the FTC Prepares a Crackdown on Data Collection in Advertising

VideoWeek

Demand-side platform The Trade Desk seems to be weathering the ad recession storm for now, reporting in its earnings this week that total revenues were up 35 percent year-on-year in Q2. Finder’s research found that the big three platforms were the only three to have seen meaningful growth in the UK since 2019.

article thumbnail

‘The death of the undifferentiated SSP’: Scale SSPs say they’re not going anywhere anytime soon

Digiday

It helped soften the loss of dollars in shopping, tech and personal finance, all of which in aggregate declined 13% in the same period a year ago. This is when it expects its finances to take a turn for the better on the back of more ad spending, better profitability thanks to cost cuts and optimization to its tech.

Ad Tech 68
article thumbnail

Marketers find first-party strategies easier said than done

Digiday

“Whilst 2021 showed first-party data was the priority for advertisers, agencies, and publishers in 2021, this is now ranked third behind second-party data (the most popular priority averaging 57% with agencies leading at 60%) and third-party at 49%,” reads the report from IAB Europe. Gaps between promise and performance.

article thumbnail

Tremor International Group Rebrands as Nexxen 

Unruly

The new unified brand name and identity encompass all of the Company’s key strategic growth pillars, including the combined demand-side platforms (“DSP”) Amobee and Tremor Video, the supply-side platform (“SSP”) Unruly and the CTV ad server, Spearad.

article thumbnail

The WIR: Altice Explores Teads Sale, Premier League Revamps Rights Auction, and UK Digital Publisher Revenues Show Continued Growth

VideoWeek

Adlook Integrates Topics API into DSP Adlook, a demand-side platform (DSP), has announced its integration with Topics API, a Privacy Sandbox tool for behaviour-based targeting. The company is also expanding its agency partner program, whose founding members include Dentsu and Vayner3.