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That’s ad spend, both on behalf of publishers, and demand from advertisers and agencies. Finance, Yahoo! We believe very strongly off the backs of what our clients and agencies tell us that brands really want to be able to understand the entire journey, but lack the infrastructure to do that,” Herbst-Brady explains.
Xandr Invest uses the capabilities of Xandr’s demand-sideplatform (DSP) to buy media dynamically. This leading demand-sideplatform (DSP) supports media and audience buying across a wide network of publishers. Platform 161. Xandr Invest. Google Display & Video 360.
Demand-sideplatform The Trade Desk seems to be weathering the ad recession storm for now, reporting in its earnings this week that total revenues were up 35 percent year-on-year in Q2. Finder’s research found that the big three platforms were the only three to have seen meaningful growth in the UK since 2019.
It helped soften the loss of dollars in shopping, tech and personal finance, all of which in aggregate declined 13% in the same period a year ago. This is when it expects its finances to take a turn for the better on the back of more ad spending, better profitability thanks to cost cuts and optimization to its tech.
“Whilst 2021 showed first-party data was the priority for advertisers, agencies, and publishers in 2021, this is now ranked third behind second-party data (the most popular priority averaging 57% with agencies leading at 60%) and third-party at 49%,” reads the report from IAB Europe. Gaps between promise and performance.
The new unified brand name and identity encompass all of the Company’s key strategic growth pillars, including the combined demand-sideplatforms (“DSP”) Amobee and Tremor Video, the supply-sideplatform (“SSP”) Unruly and the CTV ad server, Spearad.
Adlook Integrates Topics API into DSP Adlook, a demand-sideplatform (DSP), has announced its integration with Topics API, a Privacy Sandbox tool for behaviour-based targeting. The company is also expanding its agency partner program, whose founding members include Dentsu and Vayner3.
Throughout programmatic advertising history, brands have largely entrusted its execution to agencies and trading desks. But this idea of “agency versus in-house” programmatic is outdated as it doesn’t suit the needs of modern brands. An Example of the All-In Set Up.
Throughout programmatic advertising history, brands have largely entrusted its execution to agencies and trading desks. But this idea of “agency versus in-house” programmatic is outdated, as it doesn’t suit the needs of modern brands.
Demand-sideplatform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. So many of our brand partners … used to be 100 percent Instagram,” said Permele Doyle, founder and president of creative agency Billion Dollar Boy.
Top Stories Publicis Plans €300 Million AI Investment Following Strong 2023 Publicis plans to invest €300 million in AI, the agency holding group said in its preliminary earnings report on Thursday. The division is designed to strengthen relationships with brands, secure new customers, and support advertisers and independent agencies.
The acquisition would provide a significant boost for DAZN, which is still rebuilding following its pandemic-led dent to its finances, which forced it to delay the global rollout of its streaming service. The Week For Agencies. The business has been aided by the support of its primary financial backer, Sir Len Blavatnik.
Havas Announces €400 Million Data, Tech and AI Investment French agency group Havas has committed €400 million to data, tech and AI over the next four years, as part of its new ‘Converged’ strategy revealed this week at Cannes. Read more on VideoWeek.
The Trade Desk Integrates Ad Fontes Media Ratings to Direct Spend Towards Quality Journalism The Trade Desk has integrated media ratings data from Ad Fontes Media, a company that gauges bias and reliability of news sources, into its demand-sideplatform (DSP). percent drop in WPP’s other global integrated agencies.
The motions to spin off pay-TV company Canal+ and agency group Havas were passed by 97.5 Measurement Firm Happydemics Raises 13 Million in Series B Funding Happydemics, a Paris-based ad tech firm, announced it has raised 13 million in a Series B funding round, led by Wille Finance and Adelie Capital.
Dive Deeper: Best Metaverse Marketing Agency: Top 10 Choices 4) Augmented Reality (AR) Virtual and augmented reality tend to go hand-in-hand, but they’re definitely not one and the same from a digital marketing angle. Reduced costs: Self-service platforms typically offer lower ad costs than traditional CTV advertising methods.
FreeWheel and Adlook Partner on Access to CTV Supply Video tech firm FreeWheel has partnered with Adlook, a demand-sideplatform (DSP), to grant marketers access to CTV and online video inventory. Mediahuis Ireland runs popular titles including the Irish Independent, Belfast Telegraph, Sunday Independent, and Sunday World.
billion loan to help finance any moves it might wish to make next year relating to German TV business ProSiebenSat.1, IPG this week also announced it has completed its sale of digital agency Huge, which has been bought by private investment firm AEA Investors for an undisclosed fee. Top Stories MFE Lines Up 3.4 ProSiebenSat.1
Fifty-four percent of agencies say the industry is facing its worst ever talent crisis, while 48 percent of those surveyed overall (including agencies, advertisers, ad tech companies and media owners) share that sentiment. ATTN: Launches In-House Agency. The Week For Agencies. The Week in Tech.
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