InMobi

FEBRUARY 2, 2021

Understanding the Demand Side: DSPs and ATDs A demand side platform (DSP) is an interface for marketers to buy ads programmatically. DSPs connect to multiple exchanges so that their clients, agencies and advertisers, can find maximum reach and scale.

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InMobi

MAY 1, 2019

We sincerely hope that all players - from publishers, ad exchanges and supply-side platforms to agencies and demand-side platforms - are willing or able to do this. How Data Security and Privacy Impact Programmatic Demand-Side Platforms (DSPs) have access to massive amounts of advertiser data.

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Monetize More

JANUARY 18, 2023

Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience. This meant that agencies had more than one channel to source ad inventories for their advertising partners. This video explains it in a similar manner.

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Smart-Hub

DECEMBER 8, 2023

A programmatic advertising framework is a technology stack that connects supply-side platforms (SSPs on the side of publishers) with demand-side platforms (DSPs on the side of advertisers) with each other through ad exchange. Programmatic Advertising Ecosystem: What is It?

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InMobi

SEPTEMBER 27, 2020

We are working with all our demand-side platform (DSP) partners to ensure that they are fully prepared to consume the TCF 2.0 strings so that users who provide consent are valued appropriately by the demand bidders. InMobi will continue to be compliant with all the industry initiatives driven by IAB.

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InMobi

FEBRUARY 28, 2021

While state-triggered regulations (GDPR in EU, CCPA in CA, etc.) UIDs are standardized identifiers that recognize users and user identities across different platforms. UIDs enable ad tech agencies and marketers to target the right users with the right advertisements at the right time across platforms and devices.

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InMobi

OCTOBER 27, 2020

Conversely, publishers should also review the depth of demand side coverage, for example, the global and local coverage of advertisers, the direct demand-side platform (“DSP”) relationships, preferred partnership status with leading agencies, etc.

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Clearcode

APRIL 21, 2023

Self-Serve Ad Platform A self-serve advertising platform is a piece of advertising technology with which advertisers and ad agencies can create, run and manage advertising campaigns on a publisher’s website by themselves, without having to involve the publisher’s AdOps team. An overview of how the header-bidding process works.

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Digiday

DECEMBER 20, 2022

Thus far, the saga has resulted in advertisers shying away from the platform with media agencies such as GroupM advising clients that the brand safety risks are just too great now that moderation teams are no longer there to filter content. ” And it is for such ignominious lows, that Meta CEO Mark Zuckerberg makes this list.

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Single Grain

JULY 18, 2023

Demand-Side Platforms (DSPs): Advertisers use DSPs to help them decide which ad impressions to purchase and how much to bid on them, based on a variety of factors such as the sites they appear on, the previous behavior of the user, and the context of the site or page. Lack of Transparency.

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VideoWeek

AUGUST 30, 2024

Top Stories The Trade Desk Has Reportedly Been Building its Own TV Operating System The Trade Desk, a demand-side platform (DSP), is looking to launch its own TV operating system (OS), according to a report from Lowpass.

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VideoWeek

AUGUST 25, 2023

MediaMath, a demand-side platform, filed for Chapter 11 bankruptcy in June. The fundamental problem is that it contradicts their approach and the principles they laid out I think a couple of months ago, when they called for third-party measurement and called for it to be comprehensive,” said one agency executive.

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VideoWeek

APRIL 28, 2023

And the agency group said that its investment in artificial intelligence is already helping to deliver this growth. “Our focus on AI over the last five years is paying off, with many examples of our work with clients, using the main AI platforms, in-market today,” said CEO Mark Read in a statement.

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Single Grain

MAY 31, 2023

Here is an example table listing some goals and their description to help you define your own custom strategy: 2) Set Data Privacy Standards The next step is to familiarize yourself with relevant data protection regulations such as the General Data Protection Regulation (GDPR) or the California Consumer Privacy Act (CCPA).

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Adtelligent

OCTOBER 6, 2021

Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs). DSP can offer this chance to avoid dealing with agencies and provide an in-house automated media buying through RTB. Programmatic monetization strategies.

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Lemonads

NOVEMBER 29, 2020

When an advertiser wants to launch a digital campaign to promote their product/service, they contact their programmatic ad agency or trading desk. GDPR) is great for protecting privacy, but it often blocks information sharing and, therefore, visibility. Programmatic media buying includes the use of DSPs, SSPs, and DMPs.

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Smart-Hub

DECEMBER 22, 2023

Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact. Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data.

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Brid.tv

JUNE 26, 2023

This video ad network also covers various services, including improved video header bidding and macros for GDPR compliance. The platform also offers ad podding for premium partners, A/B inventory testing, real-time reporting, and fully transparent marketplace transactions to ensure brand safety.

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Digiday

JUNE 8, 2022

Brands and agencies : Who need user-level identification, the likes of Scream Malmo. Adoption : ID5 ID is active on more than 70,000 websites and mobile applications, mostly reached through supply side/publisher integrations. Fabrick ID; Facebook ID; Google Ad ID; Twitter ID; Snapchat ID; and a number of agency IDs.

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VideoWeek

OCTOBER 7, 2022

UK Government Plans to Replace GDPR. The UK Government plans to replace GDPR with its own data protection system, culture secretary Michele Donelan told the Conservative Party Conference on Monday. “We We will be replacing GDPR with our own business- and consumer-friendly British data protection system,” Donelan announced.

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VideoWeek

OCTOBER 25, 2024

The Trade Desk is signed up as the first demand-side platform (DSP) partner for the product, which is known as Spotify Ad Exchange or SAX internally. The Week for Brands & Agencies WPP Posts 0.5 Percent Organic Growth in Q3 British agency holding group WPP posted 0.5 WPP’s media arm GroupM saw 4.8

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Clearcode

APRIL 26, 2022

The goal of the GDPR is to give EU citizens and residences more control over their personal data and to strengthen user privacy. The EU’s GDPR is often seen as the catalyst for the introduction of other. So now we’ll take a look at the main platforms, processes and players in the programmatic advertising industry.

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VideoWeek

MAY 26, 2023

billion fine for unlawful practices which aren’t compliant with the EU’s General Data Protection Regulation (GDPR). While Meta has taken steps to bring these data transfers in line with the GDPR, the DPC ruled that these steps don’t go far enough to protect EU users’ data. The Week in Tech Meta Hit with €1.2 Read more on VideoWeek.

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Clearcode

JANUARY 22, 2023

Typically, an AdTech company, such as a supply-side platform (SSP) or demand-side platform (DSP) , will create a third-party cookie either by placing their code on a website or via a process called piggybacking. 2018: The EU’s GDPR goes into force on May 25, 2018.

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Clearcode

OCTOBER 21, 2024

With the narration of safeguarding privacy, publishers, ad agencies, advertisers, AdTech companies and other entities reliant on third-party cookies were to feel disruptive changes.

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VideoWeek

MARCH 7, 2025

Publicis has announced the aqusition of ad tech firm Lotame, marking a new agency era that combines data signals and AI, writes Rob Webster, Co-Founder of Tau Marketing Solutions – and publishers should be watching closely. Publicis were already strong here in the US; now they are strong globally.

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Single Grain

NOVEMBER 28, 2023

Dive Deeper: Best Metaverse Marketing Agency: Top 10 Choices 4) Augmented Reality (AR) Virtual and augmented reality tend to go hand-in-hand, but they’re definitely not one and the same from a digital marketing angle. Reduced costs: Self-service platforms typically offer lower ad costs than traditional CTV advertising methods.

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