InMobi

JULY 26, 2021

It’s time to partner with the right bidding platform. Agency Partnerships: Understand if unique demand partnerships and/or agency preferential status are part of their supply path optimization (SPO) efforts. We also have noticed that header bidding integrations help improve overall yield.

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InMobi

MARCH 9, 2021

SPO describes plans undertaken by advertisers and/or demand-side platforms (DSPs) to create the most direct, trusted, verified and efficient paths to publisher's inventory. A brand looking to advertise would often work with an agency, which then works with or uses a DSP.

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Monetize More

MAY 30, 2023

PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads. Connects to multiple demand partners and improves app performance. RhythmOne Multi-platform Ad Exchange offering solutions for mobile app developers and web publishers.

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Ad network Mobile Ads Ad Exchange Fill rate 97

Adtelligent

OCTOBER 6, 2021

Real-time bidding is a technology that provides each auction participant an equal opportunity to win in the programmatic auction for the ad inventory, with the highest winning bid. Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs).

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Ad Monsters

MAY 16, 2022

So, what is SPO and how should advertisers and agencies be thinking about it? There are many reasons why agencies and advertisers are taking a close look at supply paths , but the main three would be: 1) to reduce infrastructure costs, 2) to increase performance, and 3) to maintain transparency for inventory quality.

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InMobi

APRIL 12, 2019

There are a lot of different players within the mobile app advertising ecosystem , from agency trading desks and demand-side platforms to third-party verification providers, supply-side platforms and everyone else in between. 15) Do They Offer In-App Header Bidding?

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Monetize More

JANUARY 18, 2023

Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience. This meant that agencies had more than one channel to source ad inventories for their advertising partners. This video explains it in a similar manner.

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Clearcode

MARCH 1, 2022

In simple words, supply-path optimization (SPO) is the process of finding the shortest and most profitable path to ad inventory for demand-side platforms. Demand-side platforms (DSP) use real-time algorithms to set bids with the shortest and most effective paths to the impressions they want to buy.

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Single Grain

MARCH 16, 2020

NHL, Getty Images, Electrolux and Bayer have all moved some media-buying responsibilities from agencies to in-house in the last year alone. Independent media buyers, agencies and small companies need to realize that competing with FAANG is a bad idea. Bayer saved at least $10 million after shifting to in-house media buying.

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Clearcode

APRIL 26, 2022

So now we’ll take a look at the main platforms, processes and players in the programmatic advertising industry. advertising agency) that wants to get its product or service in front of its target audience to build brand awareness, develop brand loyalty, and increase sales. Next, we have advertising agencies.

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Monetize More

JUNE 13, 2023

They can offer tools and solutions for ad optimization, including header bidding, ad targeting, and performance analysis, which can enhance ad revenue and overall user experience. Relationships and Partnerships Established connections with top advertisers, agencies, and ad networks, providing access to more lucrative ad opportunities.

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InMobi

JANUARY 17, 2019

GET REPORT Here are four data-driven case studies highlighting how app publishers, brands and demand-side platforms (DSPs) have benefitted from in-app programmatic buying. Through InMobi’s leading mediation and in-app header bidding solution, WeatherBug was able to make its app much lighter and boost ad revenues by 15 percent.

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Lemonads

JANUARY 3, 2021

exchanges, networks working with publishers, and sell-side platforms) and competitive buyers of that inventory (bidders, demand-side platforms, or networks working with advertisers). OpenRTB & Brands A unified “language” to facilitate real-time bidding obviously makes life easier for advertisers.

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Automatad Inc.

NOVEMBER 20, 2023

The selected advertiser is fixed and cannot be changed once you send the deal for the first time* Select the buyer to negotiate, the buyer from outside of the ad manager, which represents the demand-side platform. The contact of the people on your side who will participate in the negotiation and deal completion.

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CPM Header Bidding Ad Space Impressions 52

Brid.tv

JUNE 26, 2023

This video ad network also covers various services, including improved video header bidding and macros for GDPR compliance. The platform also offers ad podding for premium partners, A/B inventory testing, real-time reporting, and fully transparent marketplace transactions to ensure brand safety.

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Digiday

JUNE 8, 2022

Brands and agencies : Who need user-level identification, the likes of Scream Malmo. Adoption : ID5 ID is active on more than 70,000 websites and mobile applications, mostly reached through supply side/publisher integrations. Fabrick ID; Facebook ID; Google Ad ID; Twitter ID; Snapchat ID; and a number of agency IDs.

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Smart-Hub

JANUARY 23, 2023

But a programmatic is not always RTB because algorithmic selling of ads is also possible without real-time bidding. DSP (demand-side platform) is the platform for advertisers that purchases traffic. Cons: Some tools are only available to large agencies or clients (e.g., Which format is most profitable?

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Monetize More

DECEMBER 28, 2022

MonetizeMore dominates the ‘publisher tool’ category in the Lumascape by providing premium advertising yield to its publishers since 2010 through PubGuru header bidding technology, Traffic Cop, and much more. Display Lumascape’s components are as follows: Ad Agencies. Agency Trading Desks (ATD). Creative Optimization.

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VideoWeek

JULY 4, 2023

For the past couple of years, the major trend dominating discussion of programmatic technologies has been the disintermediation wars being waged between the buy-side and the sell-side. Around the start of the pandemic, we also saw a number of media agencies committing to working more closely with a smaller number of sell-side partners.

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VideoWeek

OCTOBER 25, 2024

The Trade Desk is signed up as the first demand-side platform (DSP) partner for the product, which is known as Spotify Ad Exchange or SAX internally. The Week for Brands & Agencies WPP Posts 0.5 Percent Organic Growth in Q3 British agency holding group WPP posted 0.5 WPP’s media arm GroupM saw 4.8

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MNTN

JANUARY 29, 2025

Programmatic Advertising Platforms There are several components involved in the programmatic media buying process, which we’ll discuss below. Demand-Side Platform (DSP) A Demand-Side Platform (DSP) is an automated buying platform where advertisers can purchase digital ad inventory.

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