Martech Series

JUNE 15, 2022

DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business outcomes, announced the significant adoption of its patented, award-winning advertising campaign measurement and optimization technology, DeepIntent Outcomes.

Healthcare 84

Healthcare Impressions Demand Side Platform Pharmaceuticals 84

Ad Monsters

SEPTEMBER 24, 2024

Today’s privacy landscape increasingly demands explicit opt-in. The difference is significant, yet many players in the agency world and data market still fail to understand this distinction. However, these platforms often operate without direct consumer interaction, meaning they can’t collect opt-ins or manage opt-outs.

Audience 110

Audience Marketing Healthcare Demand Side Platform 110

VideoWeek

APRIL 8, 2025

Funding rounds of that size aren’t nearly as common in ad tech generally as they once were, and certainly not in the demand-side platform category, where StackAdapt sits. “What you can do for e-commerce is very different from what you can do with travel or healthcare, for example,” said Pecherskiy.

Ad Tech 52

Ad Tech Demand Side Platform Machine Learning Healthcare 52

VideoWeek

OCTOBER 1, 2022

In this week’s Week in Review: Magna predicts strong growth in CTV revenues, Sky launches a plug-in device, and agencies report a drop in programmatic in-housing. More now report outsourcing programmatic buying to a demand-side platform or independent trading desk. The Week For Agencies. Top Stories.

Agency 52

Agency Media Non-Profit Retail 52

Clearcode

JANUARY 22, 2023

In the beginning, the biggest brands and media agencies used DCO tools — especially those who needed to cut down the time it takes to produce individual creatives. Data can come from demand side platforms (DSPs) , data management platforms (DMPs) , customer relationship management platforms (CRMs) , etc.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

VideoWeek

FEBRUARY 23, 2024

The Trade Desk Integrates Ad Fontes Media Ratings to Direct Spend Towards Quality Journalism The Trade Desk has integrated media ratings data from Ad Fontes Media, a company that gauges bias and reliability of news sources, into its demand-side platform (DSP). percent drop in WPP’s other global integrated agencies.

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

VideoWeek

NOVEMBER 10, 2023

Top Stories The Trade Desk’s Share Price Slides as Ad Demand Stutters Demand side platform The Trade Desk saw its share price fall by nearly 30 percent after the company said it’s seen a slowdown in ad demand on its platform in its Q3 earnings.

Video Ads 52

Video Ads Impressions Viewability Media 52