Martech Series

JUNE 15, 2022

Additionally, nearly two-thirds (65%) of all impressions served today via DeepIntent’s demand side platform (DSP) are optimized toward higher audience quality and prescription (script) performance, meeting healthcare marketers’ demand for technology that can deliver quantifiable results.

Healthcare 84

Healthcare Impressions Demand Side Platform Pharmaceuticals 84

Clearcode

SEPTEMBER 20, 2023

In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For? What Is a Demand-Side Platform and What Is It For?

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Ad Monsters

FEBRUARY 25, 2023

According to the Epom client survey, 71% of programmatic agencies prioritize performance over reach. Are demand-side platforms to blame for underperforming traffic? Supply-side platforms, like those that sell native traffic, might also take payments per click.

CPC 111

CPC Demand Side Platform CPM Media 111

AdvertiseMint

OCTOBER 24, 2023

What is a Demand Side Platform (DSP)? A Demand Side Platform (DSP) is a platform that allows advertisers to buy advertising space automatically across multiple ad exchanges, optimizing their reach towards a specific target audience in real-time. DSPs go beyond just purchasing ad impressions.

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Demand Side Platform Ad Exchange Data Management Platform Ad Space 40

Clearcode

NOVEMBER 21, 2022

On the buy side, the most common platform used by brands and ad agencies to purchase ad space is called a demand-side platform (DSP). brands and ad agencies) to purchase ad space on an impressions-by-impression basis via a process known as real-time bidding (RTB). Key Points.

Demand Side Platform 85

Demand Side Platform Impressions Ad Exchange Ad Space 85

MNTN

JANUARY 22, 2025

Real-Time Bidding Ad exchanges enable advertisers to bid on impressions the moment they become available, ensuring ads reach the most relevant audience instantly. This precision targeting improves relevance, reduces wasted impressions, and increases conversions. Here are the key advantages: 1.

Ad Exchange 52

Ad Exchange Impressions Ad Inventory Ad network 52

MNTN

MARCH 19, 2024

It allows for real-time bidding, meaning advertisers can bid on ad impressions in real-time, ensuring that they reach the right audience at the right time. Cost-effectiveness : Programmatic ads are cost-effective, as advertisers only pay for the impressions that their ads receive.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

Digiday

FEBRUARY 15, 2023

It’s from a large media agency network that’s reviewing the marketplace solution it put in place several years ago, said one ad exec with knowledge of the brief. In its place, the agency wants to work with SSPs that can reduce redundant, suboptimal and low-quality supply paths.

Agency 76

Agency Header Bidding Ad Tech Demand Side Platform 76

MNTN

MARCH 19, 2024

Programmatic advertising has enabled a myriad of businesses to advertise across platforms without having to engage an expensive third party like an advertising agency. DSP stands for a demand-side platform. The DSP will work to find available impressions that fit within all of these criteria. What is a DSP?

Ad Exchange 98

Ad Exchange Ad Inventory Demand Side Platform Impressions 98

Ad Monsters

MARCH 27, 2024

A spokesperson for the SSP said that the anomaly occurred at one of its US data centers, causing publisher ad servers to receive abnormally high CPMs on a limited number of impressions. The excessively high bids from PubMatic’s error affected only a small portion of ad impressions.

Ad Server 119

Ad Server Demand Side Platform Verification services CPM 119

Single Grain

NOVEMBER 13, 2019

For instance, if you’re a content marketing agency that wants to target CMOs and decision-makers of startups who read Marketing Week – you can. Advertisers use a Demand Side Platform (DSP) to buy ads, which in turn bids for spaces through an ad exchange. Today, there is no place for broad audience targeting.

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Demand Side Platform Ad Exchange Pop-Up Audience 97

Digiday

OCTOBER 11, 2022

Apple, Digiday has learned, is preparing a more serious push into monetizing its original video content with an ad play, according to several media agency sources that held separate exploratory discussions with the digital giant. At that time, they were very anti ever working with a [demand side platform]. Audience pitch.

Agency 89

Agency Media Demand Side Platform Ad Tech 89

Clearcode

AUGUST 4, 2022

Advertisers, ad agencies and even publishers use these platforms to create, run and manage ad campaigns. But some people might not know that these platforms are examples of self-serve advertising platforms. Most demand-side platform (DSP) vendors will offer two main ways to run campaigns — self-serve or managed services.

Advertising 102

Advertising Demand Side Platform Ad Server Agency 102

PubMatic

FEBRUARY 1, 2023

There’s a lot at stake, and PubMatic’s sell-side targeting solutions bring advertisers closer to publisher content, and closer to the consumer. Demand-side platforms (DSPs) can help brands and agencies use data to target audiences by automating the purchase of digital ads.

Viewability 93

Viewability Demand Side Platform Cookies Impressions 93

Martech

MARCH 15, 2022

Adtech includes various tools and technologies that help advertisers, agencies, and brands achieve greater efficiency, targeted reach, and real-time analysis and optimization. Ultimately, adtech is a set of technologies and platforms brands and agencies can use to optimize their advertising operations. Demand-side platforms.

First-Party Cookies 122

First-Party Cookies Cookies Impressions Ad Exchange 122

Clearcode

OCTOBER 24, 2023

In digital advertising, a demand-side platform (DSP) plays a big role, as it helps advertisers buy ad space from multiple publishers. Key Takeaways A demand-side platform (DSP) is an advertising technology platform that allows advertisers to buy ad space from publishers in real-time, targeting specific audiences.

Demand Side Platform 59

Demand Side Platform Ad Exchange Impressions Ad Space 59

Ad Monsters

MAY 16, 2022

So, what is SPO and how should advertisers and agencies be thinking about it? There are many reasons why agencies and advertisers are taking a close look at supply paths , but the main three would be: 1) to reduce infrastructure costs, 2) to increase performance, and 3) to maintain transparency for inventory quality.

Impressions 98

Impressions Demand Side Platform Ad Server Header Bidding 98

Clearcode

APRIL 26, 2023

Key points Demand-path optimization (DPO) and supply-path optimization (SPO) are processes designed for organizing an efficient path to an ad inventory from both ends, publishers and advertisers. Supply-path optimization (SPO) is when demand-side platforms (DSP) try to improve the path to ad inventory.

Ad Inventory 80

Ad Inventory Demand Side Platform Non-Profit Impressions 80

Single Grain

JULY 20, 2021

In 2020, ad impressions sold programmatically reached $129.1 RTB (Real-Time Bidding) is typically the “engine” of programmatic platforms; this protocol makes it possible to organize a real-time auction between sellers and buyers of media. Ad impressions are served on different websites or apps connected to programmatic.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Martech Series

MARCH 1, 2023

Carbon reduction initiative takes unique approach with pre-campaign starting point and optimised campaign delivery European omnichannel advertising platform, Hawk , has launched Carboncut to help media agencies and advertisers reduce their carbon emissions.

Demand Side Platform 76

Demand Side Platform ROI Impressions MarTech 76

Martech Series

MAY 31, 2022

Skyrise ‘Strategic Segments’ power multi-channel campaigns to help brands and agencies evaluate audience landscape and measure impact of activity on driving market share . These factors add up to make it particularly powerful.”.

Demand Side Platform 84

Demand Side Platform Audience ROI Cookies 84

Digiday

SEPTEMBER 6, 2022

And a recent Digiday+ Research survey of agency professionals found 43% of their clients’ overall marketing budget was spent via programmatic display ads for summer 2022. As part of increasing trust and transparency, DDM said it uses multiple demand-side platforms to monitor ads and dashboards for clients to view metrics. “If

Ad Exchange 69

Ad Exchange Agency Demand Side Platform Ad Inventory 69

Clearcode

JULY 13, 2023

Key Points A supply-side platform (SSP) is an advertising technology platform digital publishers use to manage, sell, and optimize their advertising inventory. It automates the selling process, connecting publishers to multiple ad exchanges and demand-side platforms (DSPs).

Ad Exchange 84

Ad Exchange Header Bidding Ad Space Ad Inventory 84

Digital Turbine

AUGUST 8, 2022

What makes this even more impressive is that Apple properties for the most part are only used by iPhone users which cuts its TAM in half. Consider, in Comscore’s recent rankings of the top 25 smartphone apps by reach , Apple properties ranked 4th behind Google, Facebook, and Amazon. appeared first on Digital Turbine.

eCommerce 98

eCommerce Demand Side Platform Impressions Advertising 98

Basis

JULY 1, 2022

more than the second-highest bid on an impression (think the eBay model). For example, if two buyers bid $10 and $5, respectively, then the buyer who bid $10 will win the impression—but they’ll only pay $5.01. Easy: any agency or brand (regardless of industry) looking to gain more efficient CPMs. Enter bid shading.

CPM 81

CPM Impressions Ad Exchange Demand Side Platform 81

Martech Series

NOVEMBER 20, 2022

Surveys show that programmatic advertising will only become more valuable with time as AdTech companies and agencies introduce new ways to make processes more efficient. Publishers pay for the services to access the SSP platform and place inventory for the advertisers. SSP belongs to and is operated by an SSP service provider.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. A more straightforward interpretation: a DSP enables advertisers to buy ad impressions at scale. As you seek out the best DSP for your business, consider the needs of your app first.

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

Digiday

SEPTEMBER 26, 2022

As ever, demand drives prices. The cost per thousand impressions in these curated deals was up 240% in the first half of the year compared to those prices in the open exchange. Programmatic deals are fairly stable, agency marketplaces (like Omnicom Zero and MSupply) are lagging a bit behind. History proves that time and again.

Advertising 74

Advertising Marketing Ad Tech Impressions 74

Digiday

JANUARY 18, 2023

Among them are the emergence of preferred marketplaces, the advent of supply-path optimisation, or even the emergence of ad tech vendors refusing to buy impressions from certain, seemingly shady programmatic marketplaces, for that matter. Media agencies, in particular, have been keen to get a foothold here.

Advertising 74

Advertising Ad Tech Demand Side Platform Agency 74

Advendio

DECEMBER 7, 2022

As a result, media companies are challenged to innovate their processes to stay relevant to new audiences and monetize impressions. Our programmatic reporting capabilities for Xandr also help you track the massive amount of data and easily compare who bought what inventory in which programmatic channel.

Ad Inventory 81

Ad Inventory Demand Side Platform Ad Server Impressions 81

VideoWeek

SEPTEMBER 29, 2023

Entrants were drawn from Europe’s leading brands, agencies, broadcasters, publishers, platforms and technology companies. Judges were hugely impressed by the calibre of this year’s entries and many went right to the wire.

Ad Server 59

Ad Server Demand Side Platform Ad Tech Video Ads 59

Digiday

JANUARY 29, 2023

Publishers are running concurrent auctions for the same impression at the same time as ad tech vendors are trying to reduce the amount of auctions they have to listen to. Moreover, they’re using supply-side platforms to do it. Not to mention expensive. The open auction, for all its faults, doesn’t have those same hangups.

Marketing 74

Marketing Demand Side Platform Ad Tech Impressions 74

Digiday

DECEMBER 6, 2022

The change effectively recategorizes the wide swath of publishers’ online video inventory as lower-priced out-stream impressions. It will be up to advertisers, agencies and demand-side platforms to adopt the new definitions for in-stream and out-stream video ads to incentivize publishers to follow suit. “If

Video Ads 71

Video Ads Demand Side Platform Impressions Brand Awareness 71

Monetize More

JANUARY 18, 2023

Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience. This meant that agencies had more than one channel to source ad inventories for their advertising partners. This video explains it in a similar manner.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Ad Monsters

MAY 22, 2023

The daily routine of an ad ops manager, whether they work for a marketing agency or represent a web content publisher, is pretty much like a board game. Disparate statistics Scenario Behind An advertising operations manager at a marketing agency is sick and tired of accumulating ad statistics from miscellaneous demand-side platforms.

Ad Ops 105

Ad Ops Ad Inventory Ad Tech Demand Side Platform 105

InMobi

SEPTEMBER 11, 2019

When selecting a demand-side platform (DSP) for your programmatic campaigns, should you choose an omnichannel DSP or a more specialized DSP? In the world of online advertising, what is a DSP and why would brands and agencies use one? What do you look for in demand-side platforms? That all depends.

Demand Side Platform 52

Demand Side Platform Ad Exchange Impressions Machine Learning 52

VideoWeek

JUNE 4, 2024

Publishers using the product have seen a 22 percent increase in monetised impressions on average, according to the ad tech company. And the fact that publishers using the product are seeing growth in monetised impressions suggests that this is the case. The confidence aspect for sellers is also important.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad Tech Impressions 52