RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. To help you better analyze the capability of different Demand Side Platforms, we are dividing this article into two parts. What are you trying to accomplish?

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

Monetize More

JANUARY 18, 2023

Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience. This meant that agencies had more than one channel to source ad inventories for their advertising partners. You can also watch this video from the IAB to learn more about Real Time Bidding.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Martech Series

NOVEMBER 20, 2022

Surveys show that programmatic advertising will only become more valuable with time as AdTech companies and agencies introduce new ways to make processes more efficient. It is designed to replace human interference and negotiations with AI optimization and machine learning.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Digiday

APRIL 5, 2023

The ways in which artificial intelligence will fuel agency growth are coming into sharper focus. For instance, machine learning tools are currently being used to catch anomalous budget inputs within social campaigns to flag them for second-level approval. Havas Media Group is a prime example. This is just the start.

Media 73

Media Machine Learning Demand Side Platform Agency 73

VideoWeek

OCTOBER 6, 2023

.” Magnite Launches New Demand Manager Tool Magnite, an independent sell-side advertising company, has announced a new machine-learning tool called ‘Demand Manager’. The feature uses machine learning to automate prebid optimisation recommendations, based on ad server auction data and session data.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

Basis

JULY 1, 2022

A compromise between the two models, bid shading is an optimization tactic available in most enterprise demand side platforms (DSPs). Easy: any agency or brand (regardless of industry) looking to gain more efficient CPMs. Enter bid shading. What is bid shading in programmatic advertising? above the next highest bid).

CPM 92

CPM Impressions Ad Exchange Demand Side Platform 92

Single Grain

JULY 20, 2021

Before we talk about them, it is important to review the ecosystem to find out what kind of advertising platforms they involve and how they are related. The main components of the programmatic ecosystem are: DSP (Demand-Side Platform) is a programmatic platform that helps advertisers buy targeted impressions from publishers in real time.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

VideoWeek

AUGUST 23, 2024

The tool, Sponsored TV, offers self-service controls and measurement, alongside machine learning-driven optimisation models informed by Amazon’s first-party shopping and entertainment data. The Week for Brands & Agencies WARC Forecasts 10.5 The data will be available on the DSP in the UK, US, Canada and Australia.

Ad Tech 98

Ad Tech Cookies Agency Media 98

InMobi

SEPTEMBER 11, 2019

When selecting a demand-side platform (DSP) for your programmatic campaigns, should you choose an omnichannel DSP or a more specialized DSP? In the world of online advertising, what is a DSP and why would brands and agencies use one? Does it leverage machine learning in any capacity? That all depends.

Demand Side Platform 52

Demand Side Platform Ad Exchange Impressions Machine Learning 52

Basis

MARCH 14, 2024

You can also add additional parameters in a demand side platform (DSP) like dayparting, bids, ad unit type, and even cross-device targeting. And, thanks to advancements in AI and machine learning, advertisers can now take contextual a step further with semantic targeting. Learn more in our report, Identity vs.

Advertising 98

Advertising Cookies CPM Retargeting 98

VideoWeek

MARCH 14, 2025

The news has implications for demand-side platform The Trade Desk, whose in-development CTV operating system Ventura had reportedly signed up Sonos as its first hardware client. Dentsu was appointed to Heineken’s global media agency roster back in 2016. Read more on VideoWeek.

Food 52

Food Ad Tech Media Agency 52

Single Grain

MAY 31, 2023

This involves using AI algorithms, machine learning and data analytics to automate and enhance different marketing processes. Aids in better decision-making : Machine learning programs excel at analyzing large volumes of data quickly. An example of a popular AI platform is Google Cloud AI Platform.

Machine Learning 52

Machine Learning Marketing Advertising Conversion 52

SODP

MAY 30, 2023

A publisher could be a: Website owner App developer Social media platform Video streaming service Those that want to buy these ad spaces are called advertisers. Instead, a system of automated buying and selling was developed, using advanced algorithms, machine learning and artificial intelligence (AI) to analyze vast troves of data.

Ad Exchange 64

Ad Exchange Ad Inventory Ad Space Ad network 64

Single Grain

JULY 18, 2023

Demand-Side Platforms (DSPs): Advertisers use DSPs to help them decide which ad impressions to purchase and how much to bid on them, based on a variety of factors such as the sites they appear on, the previous behavior of the user, and the context of the site or page. Lack of Transparency. Here are a few future trends.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

VideoWeek

MAY 8, 2024

The image-sharing platform has also upgraded its AR asset creation capabilities, enabling users to virtually try on a brand’s products. Snap said its investment in Machine Learning and automation speeds up the process of converting 2D product catalogues into AR assets.

Machine Learning 52

Machine Learning Audience Banner Demand Side Platform 52

InMobi

JANUARY 25, 2022

So what are advertisers and agencies doing now in light of these changes? Further, many demand-side platforms (DSPs) and other ad tech platforms serving advertisers have updated their bidding algorithms to account for having less data than before. Let’s take a look at the five most common options.

Advertising 52

Advertising Demand Side Platform Mobile Ads Brand Awareness 52

Smart-Hub

DECEMBER 8, 2023

A programmatic advertising framework is a technology stack that connects supply-side platforms (SSPs on the side of publishers) with demand-side platforms (DSPs on the side of advertisers) with each other through ad exchange. Programmatic Advertising Ecosystem: What is It?

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

VideoWeek

JUNE 9, 2023

In this week’s Week in Review: YouTube’s TV push continues in Germany, Viant and MediaMath mull a merger, and the ANA says agencies shouldn’t jump the gun with AI. And among the new additions to the template, the ANA says that agencies should ask for brands’ permission before using AI tools within media buying.

Agency 52

Agency Media Ad Tech eCommerce 52

MNTN

MARCH 14, 2024

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to a variety of potential buyers, maximizing ad revenue in real-time bidding environments. Is Google a Supply Side Platform?

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

Clearcode

JANUARY 22, 2023

In the beginning, the biggest brands and media agencies used DCO tools — especially those who needed to cut down the time it takes to produce individual creatives. Data can come from demand side platforms (DSPs) , data management platforms (DMPs) , customer relationship management platforms (CRMs) , etc.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Monetize More

JUNE 2, 2022

Since this is an automated media buying process, they rely on AI or machine learning algorithms. In this case, an agency may be involved in being the mediator for initiating communication between the publishers and advertisers. For direct deals, advertisers connect with publishers directly or via a trusted agency.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

Basis

AUGUST 23, 2023

A compromise between the two models, bid shading is an optimization tactic available in most enterprise demand side platforms (DSPs). Easy: any agency or brand (regardless of industry) looking to gain more efficient CPMs. Enter bid shading. What is bid shading in programmatic advertising? above the next highest bid).

CPM 52

CPM Impressions Ad Exchange Demand Side Platform 52

VideoWeek

JANUARY 12, 2024

Yahoo Brings Cookieless ID Solution to DSP Yahoo has launched a new identity suite for its demand-side platform (DSP) in efforts to help advertisers prepare for third-party cookie deprecation. Consulting giant Accenture has acquired digital design and tech agency Work & Co. Accenture Acquires Work & Co.

Cookies 98

Cookies Audience Media Demand Side Platform 98

InMobi

OCTOBER 9, 2018

On the advertiser side , a marketer will either have their own team members and/or a creative agency develop a mobile app advertisement and put together the creatives to use. Having historical data and advanced predictive analytics capabilities powered by artificial intelligence helps in this arena, as does machine learning algorithms.

Advertising 52

Advertising Ad network Ad Ops Banner 52

Automatad Inc.

NOVEMBER 23, 2023

Advertising agencies, trading desks, and ad networks are great instances of ad tech providers. They optimize media buying and selling and connect advertisers to multiple supply sides to get high revenue and ROI. Publishers, advertisers, ad agencies, and ad networks use ad servers.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Smart-Hub

DECEMBER 22, 2023

Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact. Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Basis

MARCH 14, 2024

You can also add additional parameters in a demand side platform (DSP) like dayparting, bids, ad unit type, and even cross-device targeting. And, thanks to advancements in AI and machine learning, advertisers can now take contextual a step further with semantic targeting. Learn more in our report, Identity vs.

Advertising 52

Advertising Cookies CPM Retargeting 52

VideoWeek

JULY 18, 2022

Shortly before Netflix’s announcement, Disney announced its own deal with demand-side platform The Trade Desk, which will power programmatic advertising across Hulu, ESPN+, ABC, Freeform, ESPN, National Geographic and FX. The Week For Agencies. You can read industry reaction to the decision here. Hires of the Week.

Media 52

Media Ad Tech Agency Demand Side Platform 52

VideoWeek

MAY 24, 2024

billion in AI and machine learning for the rest of 2024. Goodway Group Launches Retail Media Accelerator Agency group Goodway Group has launched a new retail media accelerator called G-Comm, Digiday reported this week, in order to grow its retail media offering further. billion views in the following week.

Media 52

Media Retail Ad Server Ad Inventory 52

VideoWeek

AUGUST 25, 2023

MediaMath, a demand-side platform, filed for Chapter 11 bankruptcy in June. The fundamental problem is that it contradicts their approach and the principles they laid out I think a couple of months ago, when they called for third-party measurement and called for it to be comprehensive,” said one agency executive.

Media 52

Media Retail GDPR Agency 52

Adtelligent

OCTOBER 6, 2021

Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs). DSP can offer this chance to avoid dealing with agencies and provide an in-house automated media buying through RTB.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Monetize More

DECEMBER 28, 2022

Display Lumascape’s components are as follows: Ad Agencies. Agency Trading Desks (ATD). Demand-Side Platforms (DSP). Data Management Platforms (DMP). How do Agencies fit in the Display Lumascape? The vast majority of publishers do not work directly with agencies anymore. Creative Optimization.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Martech

MARCH 15, 2022

Adtech includes various tools and technologies that help advertisers, agencies, and brands achieve greater efficiency, targeted reach, and real-time analysis and optimization. Ultimately, adtech is a set of technologies and platforms brands and agencies can use to optimize their advertising operations. Demand-side platforms.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

VideoWeek

JANUARY 13, 2023

Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. The new Variance Reduction System uses machine learning technology to serve relevant audiences, rather than targeting based on race, gender or religion.

Ad Tech 98

Ad Tech Media Agency Advertising 98

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. Don’t forget about contextual targeting!

Advertising 119

Advertising Marketing Ad Exchange Retail 119

VideoWeek

MAY 5, 2023

The update will use machine learning to provide more granular video analysis, and brings content classification in line with the GARM Brand Safety and Suitability framework. The inventory is available via demand-side platform Amobee, which is also owned by Tremor International.

Advertising 52

Advertising Ad Tech Video Ads Machine Learning 52

VideoWeek

DECEMBER 13, 2024

The motions to spin off pay-TV company Canal+ and agency group Havas were passed by 97.5 The social video company said advertisers and agencies can compare ad performance on TikTok across all screens, including digital and CTV, using cross-media measurement tool Nielsen ONE.

Ad Tech 52

Ad Tech Media Brand Lift Audience 52