Agency Demand Side Platform Manufacturing 
Martech
SEPTEMBER 10, 2024
As the space gets more complex, both in-house and agency ad teams are stretched thin, trying to do more with the same — or less — people and budget. At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. to engage hyperlocal audiences more effectively.
Digiday
SEPTEMBER 20, 2022
A clear indicator of a media segment’s growth potential is how many agencies pay close attention to it. The second most important e-commerce and retail media player behind Amazon, Walmart Connect struck partnerships with both Snap and TikTok to offer their ad avails through its demand-side platform. Why such growth?
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VideoWeek
MARCH 14, 2025
The Trade Desks First CTV OS Client Sonos Abandons its Hardware Plans Sound systems manufacturer Sonos has abandoned its plans to create a new CTV hardware device, The Verge has reported, despite having spent months developing the product. Dentsu was appointed to Heineken’s global media agency roster back in 2016.
InMobi
SEPTEMBER 6, 2018
Brands want to be where their target audience is, so their agencies must adapt. Any brand agency worth its salt today must be able to provide its clients with a range of advertising options for reaching and targeting mobile users. Fear not, as this is where a demand-side platform (DSP) comes into play.
VideoWeek
AUGUST 23, 2024
However the agency says that testing has been lacking somewhat, due in part to low adoption among other players in the supply chain, meaning it’s been hard to test thoroughly. The Week for Brands & Agencies WARC Forecasts 10.5 The data will be available on the DSP in the UK, US, Canada and Australia.
Digiday
JANUARY 10, 2023
This week’s Future of TV Briefing looks at how Roku’s push into the smart TV manufacturing business reflects the changing state of the connected TV market. and Roku’s primary CTV platform rivals — Amazon and Google — are making inroads internationally, while Roku’s business has concentrated on North America and parts of Europe.
Digiday
OCTOBER 9, 2022
“Whilst 2021 showed first-party data was the priority for advertisers, agencies, and publishers in 2021, this is now ranked third behind second-party data (the most popular priority averaging 57% with agencies leading at 60%) and third-party at 49%,” reads the report from IAB Europe. Gaps between promise and performance.
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