Digiday

MARCH 13, 2025

This ambitious goal affects publishers, agencies, demand-side platforms and supply-side platforms. Scope3 CEO Brian OKelley described it as a universal custom algorithm platform for custom algorithms across direct buys and via programmatic ads through SSP curation or deployment within a DSP.

Ad Tech 56

Ad Tech Demand Side Platform Agency Media 56

MNTN

MARCH 12, 2024

Programmatic advertising and the tools that go along with it, like demand side platforms , have made it easier than ever for advertisers to access ad inventory across publishers and reach their target audience. But, what is a demand side platform and how does it work? What Is a Demand Side Platform?

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Inventory Audience 52

Exchange Wire

FEBRUARY 4, 2025

Yahoo DSP announced it is the first demand side platform (DSP) to adopt IAB Tech Lab's standardised Data Transparency Labels. Designed to bring clarity to the data marketplace, these labels follow a "Nutrition Label" format, providing marketers, agencies, and data [.]

Demand Side Platform 52

Demand Side Platform Agency Marketing 52

Digiday

DECEMBER 13, 2023

This week’s Media Briefing is a market check on why some agency execs are noting an inflated rate of invalid impressions and click-through rates from Google despite DSPs telling a different story. This is a member-exclusive article from Digiday.

Click Through Rate 93

Click Through Rate Demand Side Platform Agency Media 93

Playwire

MAY 3, 2023

Before demand-side platforms (DSPs), marketers and advertising agencies had to do a lot of footwork to implement comprehensive digital advertising campaigns. You had to gather acceptable publishers more or less manually and manage deals with each. It was, in a word, exhausting.

Demand Side Platform 96

Demand Side Platform Ad Tech Impressions Agency 96

AdvertiseMint

OCTOBER 24, 2023

What is a Demand Side Platform (DSP)? A Demand Side Platform (DSP) is a platform that allows advertisers to buy advertising space automatically across multiple ad exchanges, optimizing their reach towards a specific target audience in real-time. How DSPs Work?

Demand Side Platform 40

Demand Side Platform Ad Exchange Data Management Platform Ad Space 40

Clearcode

SEPTEMBER 20, 2023

The rising demand for programmatic advertising among advertisers is driving market growth. The DSP market exclusively was valued at $20.77 In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For?

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Ad Monsters

SEPTEMBER 24, 2024

Neil Sweeney, Founder/CEO of Reklaim, discusses how evolving privacy laws are transforming ethnicity into Sensitive Personal Information (SPI), urging marketers to pivot from traditional approaches and secure explicit consent — or risk alienating multicultural audiences and facing legal repercussions. What does this mean for marketers?

Audience 110

Audience Marketing Healthcare Demand Side Platform 110

AdExchanger

JANUARY 17, 2024

Instead of seeing the whole universe of bid opportunities, demand-side platforms see only a small portion of inventory copied […] The post Attack Of The Clones: Programmatic’s Hidden Scourge Of Bid Duplication appeared first on AdExchanger.

Demand Side Platform 131

Demand Side Platform Header Bidding Agency Marketing 131

Martech

SEPTEMBER 13, 2023

Criteo is making its self-service demand-side platform (DSP), Commerce Max, available to all clients. It gives brands and agencies a single point of entry to retail media inventory, both on and offsite. Brands and agencies can use Commerce Max to find audiences on retail sites and extend those audiences offsite.

Retail 123

Retail Media Demand Side Platform Viewability 123

VideoWeek

JUNE 17, 2024

The EPTVI is a collaboration with the Project X Initiative, and has a number of broadcasters and agencies on board (though these haven’t been named). But buyers in Europe, as in America, want to be able to access connected TV (CTV) inventory from their preferred demand-side platforms (DSPs).

Ad Tech 126

Ad Tech Demand Side Platform Agency Media 126

Martech

JULY 27, 2023

Before we get to this week’s round-up of AI-powered martech platforms, solutions and features, here’s an interesting survey about marketers and AI. Even though marketers have doubts about its output and accuracy, 72% use AI tools at least once a month, according to a new survey. of entry-to-mid-level employees. Get MarTech!

Demand Side Platform 98

Demand Side Platform Marketing MarTech Media 98

Digiday

JULY 25, 2024

Philip Inghelbrecht, CEO, co-founder, Tatari Programmatic and DSP technologies have redefined digital advertising and upended a historic direct sales model that closely linked brands, their media agencies and publishers. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Demand Side Platform 90

Demand Side Platform Advertising Audience Agency 90

illumin

AUGUST 30, 2024

Spotify is expanding its advertising base by rebranding its ad platform. The world of audio marketing and podcast advertising is about to get more interesting as one of the biggest music streaming platforms rebrands its ad technology. Spotify in June 2024 also announced its first in-house creative agency, “ Creative Lab.”

Ad Tech 52

Ad Tech Demand Side Platform Video Ads Ad Inventory 52

Clearcode

NOVEMBER 21, 2022

On the buy side, the most common platform used by brands and ad agencies to purchase ad space is called a demand-side platform (DSP). brands and ad agencies) to purchase ad space on an impressions-by-impression basis via a process known as real-time bidding (RTB). DSPs allow media buyers (i.e.

Demand Side Platform 85

Demand Side Platform Impressions Ad Exchange Ad Space 85

Digiday

OCTOBER 11, 2022

Apple, Digiday has learned, is preparing a more serious push into monetizing its original video content with an ad play, according to several media agency sources that held separate exploratory discussions with the digital giant. At that time, they were very anti ever working with a [demand side platform]. Audience pitch.

Agency 92

Agency Media Demand Side Platform Ad Tech 92

Single Grain

NOVEMBER 13, 2019

B2B advertising is largely focussed on acquiring leads, and one of the biggest challenges B2B marketers face is targeting the right audience. For instance, if you’re a content marketing agency that wants to target CMOs and decision-makers of startups who read Marketing Week – you can. 1) Choose the Right DSP.

Demand Side Platform 97

Demand Side Platform Ad Exchange Pop-Up Audience 97

Digiday

SEPTEMBER 17, 2024

Interested in sharing your perspectives on the media and marketing industries? When it comes to programmatic advertising on demand-side platforms, there’s no denying that industry giants Google and The Trade Desk are the dominant players. Join the Digiday research panel.

Demand Side Platform 74

Demand Side Platform Agency Media Advertising 74

Digiday

MARCH 26, 2024

Just as advertisers and agencies are the clients of demand-side platforms, publishers are the clients of supply-side platforms — though it may not always seem that way. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Demand Side Platform 89

Demand Side Platform Ad Tech Agency Media 89

Digiday

FEBRUARY 15, 2023

Supply-side platforms (what’s left of them anyway) have come a long way since the days of ad network optimization. What was once billed as software that helped publishers make money selling ads, is also now software that can help marketers make money buying ads. In the last month or so alone this pivot has been on full display.

Agency 79

Agency Header Bidding Ad Tech Demand Side Platform 79

Digiday

APRIL 2, 2023

Long dominated by Big Tech, the tectonic plates of the market are shifting as political forces look to bring the likes of Google to heel with some predicting this will prove a boon to independent players. Albeit, The Trade Desk characterizes this as a natural (and necessary) means of market maturation. ” . ” .”

Media 99

Media Demand Side Platform Ad Tech Agency 99

VideoWeek

APRIL 17, 2023

The launch comes at a time where supply-side platforms and demand-side platforms (DSPs) are increasingly encroaching on each other’s territory, as buyers and sellers seek more transparent and efficient pathways for programmatic ad spend.

Demand Side Platform 105

Demand Side Platform Ad Server Agency Media 105

Martech

MAY 2, 2022

Scheduled to launch in the second half of this year, Peacock Ad Manager will give performance marketers and their agencies access to “full-funnel attribution” ad measurement. Get the daily newsletter digital marketers rely on. What it does. Processing.Please wait. Growing audience. Why we care.

Geo targeting 104

Geo targeting Demand Side Platform Audience Ad Tech 104

Digiday

FEBRUARY 1, 2023

Whatever influence media agencies lost thanks to programmatic is on the resurgence once again. The reality here is that it’s stuck in a rut: The buy-side of these deals want fewer auctions to listen to because doing so costs money, while the sell-side wants to run as many of them as possible because doing so makes money.

Agency 73

Agency Media Ad Tech Demand Side Platform 73

Single Grain

MARCH 16, 2020

As advertising trends evolve, we marketers have become much smarter. Here are the seven top digital advertising trends that every marketer should know in 2020. Book My Free Marketing Consultation . This was probably the first most memorable DTC marketing campaign implemented by a large company in the 1990s.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Digiday

JANUARY 29, 2023

The open market of programmatic inventory, where prices are decided in real-time through an auction, is in a precarious spot. The longer this impasse continues the worse off the open market is. Simply put, the lowest quality supply is occupying a growing share of programmatic inventory on the market as a result of auction duplication.

Marketing 76

Marketing Demand Side Platform Ad Tech Impressions 76

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. How big is the programmatic advertising market?

Advertising 121

Advertising Marketing Ad Exchange Retail 121

Martech Series

OCTOBER 4, 2022

Cognitiondigital.io, an Amazon Demand-side platform (DSP) for automotive dealers, brands, and ad agencies, today announced the appointment of Nestor Ciprian as Head of Automotive Retail. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze. Ciprian joins Cognitiondigital.io

Retail 94

Retail Demand Side Platform Ad Tech Communications 94

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To understand better what other benefits an SSP can bring, we dive deep into the key features of a supply-side platform. What Is the Difference Between a Supply-Side Platform and a Demand-Side Platform?

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Martech Series

NOVEMBER 22, 2022

Leading independent platform recognized for the strength of its demand side platform. Adform , the only global, independent, and fully integrated advertising platform built for modern marketing, is honored to accept the award for “Best DSP” from the 2022 Adweek Readers’ Choice: Best of Tech awards.

Demand Side Platform 74

Demand Side Platform eCommerce MarTech Communications 74

Martech Series

MARCH 1, 2023

Carbon reduction initiative takes unique approach with pre-campaign starting point and optimised campaign delivery European omnichannel advertising platform, Hawk , has launched Carboncut to help media agencies and advertisers reduce their carbon emissions.

Demand Side Platform 76

Demand Side Platform ROI Impressions MarTech 76

Single Grain

AUGUST 18, 2023

Finding the right digital marketing agency isn’t easy. But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

Martech Series

AUGUST 11, 2022

Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World. is comprised of the demand side platform, Sabio; real-time measurement and attribution platform, App Science; and streaming TV technology pioneer, Vidillion. Sabio Holdings, Inc.,

MarTech 90

MarTech Demand Side Platform Machine Learning Advertising 90

VideoWeek

FEBRUARY 29, 2024

A major untapped market TV has historically been pretty inaccessible to SMBs. The lack of targeting capabilities made it too blunt of an instrument for many, and broadcasters themselves set high minimum spends which priced a lot of SMBs out of the market. The key is keeping things simple, making the platform as intuitive as possible.

Demand Side Platform 98

Demand Side Platform Ad Tech Machine Learning Agency 98

VideoWeek

APRIL 8, 2025

Funding rounds of that size aren’t nearly as common in ad tech generally as they once were, and certainly not in the demand-side platform category, where StackAdapt sits. So I think we’ll continue to see many more new entrants, and change in terms of who the market leaders are.”

Ad Tech 52

Ad Tech Demand Side Platform Machine Learning Healthcare 52

MNTN

MARCH 19, 2024

Programmatic vs Digital Advertising Digital advertising encompasses all marketing efforts that use an electronic device or the internet, including display ads, social media, and email marketing, allowing brands to connect with a broad audience online. Ad Exchange This is where DSPs and SSPs can buy and sell ad inventory, respectively.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

Digiday

OCTOBER 9, 2022

“Whilst 2021 showed first-party data was the priority for advertisers, agencies, and publishers in 2021, this is now ranked third behind second-party data (the most popular priority averaging 57% with agencies leading at 60%) and third-party at 49%,” reads the report from IAB Europe. Gaps between promise and performance.

Marketing 82

Marketing Demand Side Platform Data Management Platform Retail 82