Digiday

DECEMBER 13, 2023

This week’s Media Briefing is a market check on why some agency execs are noting an inflated rate of invalid impressions and click-through rates from Google despite DSPs telling a different story.

Click Through Rate 93

Click Through Rate Demand Side Platform Agency Media 93

Ad Monsters

FEBRUARY 25, 2023

This piece by Kateryna Novatska tells how never to regret launching a campaign and never drain your media buying budgets away. According to the Epom client survey, 71% of programmatic agencies prioritize performance over reach. Are demand-side platforms to blame for underperforming traffic?

CPC 111

CPC Demand Side Platform CPM Media 111

Digiday

MARCH 13, 2025

This ambitious goal affects publishers, agencies, demand-side platforms and supply-side platforms. Scope3 CEO Brian OKelley described it as a universal custom algorithm platform for custom algorithms across direct buys and via programmatic ads through SSP curation or deployment within a DSP.

Ad Tech 54

Ad Tech Demand Side Platform Agency Media 54

MNTN

MARCH 12, 2024

Programmatic advertising and the tools that go along with it, like demand side platforms , have made it easier than ever for advertisers to access ad inventory across publishers and reach their target audience. But, what is a demand side platform and how does it work? What Is a Demand Side Platform?

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Inventory Audience 52

Digiday

OCTOBER 11, 2022

Apple’s growing designs on the ad industry are already well-documented with the iPhone maker’s media unit already generating $4 billion per year on search. During these meetings, Teresi described what the agency sources characterized as an unusual approach to selling ad time on Apple TV. Audience pitch.

Agency 91

Agency Media Demand Side Platform Ad Tech 91

Digiday

APRIL 2, 2023

According to some critiques, this amounts to disintermediation as OpenPath involves the industry’s leading demand-side platform building direct relationships with publishers — traditionally, the domain of supply-side platforms. that the other side of the market has spent years specializing in.”

Media 99

Media Demand Side Platform Ad Tech Agency 99

AdvertiseMint

OCTOBER 24, 2023

What is a Demand Side Platform (DSP)? A Demand Side Platform (DSP) is a platform that allows advertisers to buy advertising space automatically across multiple ad exchanges, optimizing their reach towards a specific target audience in real-time. How DSPs Work?

Demand Side Platform 40

Demand Side Platform Ad Exchange Data Management Platform Ad Space 40

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For?

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Digiday

JULY 25, 2024

Philip Inghelbrecht, CEO, co-founder, Tatari Programmatic and DSP technologies have redefined digital advertising and upended a historic direct sales model that closely linked brands, their media agencies and publishers. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Demand Side Platform 89

Demand Side Platform Advertising Audience Agency 89

Digiday

FEBRUARY 1, 2023

Whatever influence media agencies lost thanks to programmatic is on the resurgence once again. The reality here is that it’s stuck in a rut: The buy-side of these deals want fewer auctions to listen to because doing so costs money, while the sell-side wants to run as many of them as possible because doing so makes money.

Agency 72

Agency Media Ad Tech Demand Side Platform 72

Advendio

NOVEMBER 28, 2022

In this blog post, we’ll showcase the most important integrations for media buying & selling included in the ADvendio ONE solution that we’re looking forward to introducing to our clients for 2023 and beyond. Media Buying Connections for More Effective Campaigns. Xandr Invest. Google Display & Video 360.

Media 88

Media Demand Side Platform Ad Server Ad Exchange 88

Clearcode

NOVEMBER 21, 2022

On the buy side, the most common platform used by brands and ad agencies to purchase ad space is called a demand-side platform (DSP). DSPs allow media buyers (i.e. brands and ad agencies) to purchase ad space on an impressions-by-impression basis via a process known as real-time bidding (RTB).

Demand Side Platform 85

Demand Side Platform Impressions Ad Exchange Ad Space 85

VideoWeek

JUNE 17, 2024

The EPTVI is a collaboration with the Project X Initiative, and has a number of broadcasters and agencies on board (though these haven’t been named). But buyers in Europe, as in America, want to be able to access connected TV (CTV) inventory from their preferred demand-side platforms (DSPs).

Ad Tech 126

Ad Tech Demand Side Platform Agency Media 126

Digiday

NOVEMBER 7, 2023

Disney plus data Creators’ workplaces, Netflix’s live sports talks, YouTube’s ad blocker crackdown and more Disney plus data Two years after Disney unveiled its data clean room , the media conglomerate has gotten 136 individual brands and all the major agency holding companies to plug into the first-party data product.

Demand Side Platform 94

Demand Side Platform Agency Media 94

VideoWeek

APRIL 17, 2023

The launch comes at a time where supply-side platforms and demand-side platforms (DSPs) are increasingly encroaching on each other’s territory, as buyers and sellers seek more transparent and efficient pathways for programmatic ad spend. ” Follow VideoWeek on Twitter and LinkedIn.

Demand Side Platform 105

Demand Side Platform Ad Server Agency Media 105

Digiday

SEPTEMBER 17, 2024

Interested in sharing your perspectives on the media and marketing industries? When it comes to programmatic advertising on demand-side platforms, there’s no denying that industry giants Google and The Trade Desk are the dominant players. Join the Digiday research panel.

Demand Side Platform 74

Demand Side Platform Agency Media Advertising 74

Clearcode

AUGUST 4, 2022

Advertisers, ad agencies and even publishers use these platforms to create, run and manage ad campaigns. But some people might not know that these platforms are examples of self-serve advertising platforms. Most demand-side platform (DSP) vendors will offer two main ways to run campaigns — self-serve or managed services.

Advertising 102

Advertising Demand Side Platform Ad Server Agency 102

Digiday

MARCH 26, 2024

Just as advertisers and agencies are the clients of demand-side platforms, publishers are the clients of supply-side platforms — though it may not always seem that way. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Demand Side Platform 88

Demand Side Platform Ad Tech Agency Media 88

Digiday

FEBRUARY 15, 2023

It’s from a large media agency network that’s reviewing the marketplace solution it put in place several years ago, said one ad exec with knowledge of the brief. In its place, the agency wants to work with SSPs that can reduce redundant, suboptimal and low-quality supply paths.

Agency 78

Agency Header Bidding Ad Tech Demand Side Platform 78

Digiday

OCTOBER 13, 2022

Day 2 of Digiday’s Media Buying Summit, held in Palm Springs, Calif, is in the books, and the day’s speakers addressed issues ranging from optimizing social campaigns to improving the data flow around supply-chain challenges, to tensions between demand-side platforms (DSPs) and sales-side platforms (SSPs).

Media 68

Media Demand Side Platform Agency Retail 68

VideoWeek

JUNE 29, 2022

That’s ad spend, both on behalf of publishers, and demand from advertisers and agencies. We believe very strongly off the backs of what our clients and agencies tell us that brands really want to be able to understand the entire journey, but lack the infrastructure to do that,” Herbst-Brady explains. Finance, Yahoo!

Demand Side Platform 119

Demand Side Platform Finance Ad Tech Agency 119

Digiday

NOVEMBER 13, 2022

Horizon Media and ad platform Magnite on Monday entered a supply-path optimization deal to consolidate purchases and prioritize connected TV. New York-based Horizon Media, the largest independent media agency in the U.S., New York-based Horizon Media, the largest independent media agency in the U.S.,

Media 68

Media Demand Side Platform CPM Entertainment 68

Single Grain

NOVEMBER 13, 2019

For instance, if you’re a content marketing agency that wants to target CMOs and decision-makers of startups who read Marketing Week – you can. Advertisers use a Demand Side Platform (DSP) to buy ads, which in turn bids for spaces through an ad exchange. Today, there is no place for broad audience targeting.

Demand Side Platform 97

Demand Side Platform Ad Exchange Pop-Up Audience 97

Digiday

APRIL 5, 2023

The ways in which artificial intelligence will fuel agency growth are coming into sharper focus. Havas Media Group is a prime example. It’s sort of biddable operations,” said Mike Bregman, chief data officer at Havas Media Group. “We Havas Media Group isn’t planning to replace them outright. This is just the start.

Media 76

Media Machine Learning Demand Side Platform Agency 76

Ad Monsters

SEPTEMBER 24, 2024

Media outlets today focus on multiculturalism and DE&I (Diversity, Equity, and Inclusion), but an overlooked issue is how marketing strategies must adapt to new regulations to engage these multicultural groups effectively — and legally. Today’s privacy landscape increasingly demands explicit opt-in. This trend is not reversing.

Audience 110

Audience Marketing Healthcare Demand Side Platform 110

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To understand better what other benefits an SSP can bring, we dive deep into the key features of a supply-side platform. What Is the Difference Between a Supply-Side Platform and a Demand-Side Platform?

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Digiday

JUNE 21, 2023

Fresh off announcing a sales-side platform called Commerce Grid together a week ago, Omnicom Media Group and commerce media company Criteo are collaborating on a data and clean-room partnership enabled by InfoSum, Digiday has learned. Continue reading this article on digiday.com.

Demand Side Platform 69

Demand Side Platform Media Audience Agency 69

Martech Series

MARCH 1, 2023

Carbon reduction initiative takes unique approach with pre-campaign starting point and optimised campaign delivery European omnichannel advertising platform, Hawk , has launched Carboncut to help media agencies and advertisers reduce their carbon emissions.

Demand Side Platform 76

Demand Side Platform ROI Impressions MarTech 76

MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

VideoWeek

NOVEMBER 8, 2024

Discovery (WBD) is losing money from its linear TV business as revenues transition to its streaming operations, according to the US media giant. “Our readers are more conscious than ever of their media choices. WBD Streaming Gains Fail to Offset TV Losses Warner Bros.

Ad Tech 52

Ad Tech Media Agency Audience 52

Martech Series

OCTOBER 4, 2022

Amazon DSP ad platform continues its growth and expansion by adding a powerful new team member. Cognitiondigital.io, an Amazon Demand-side platform (DSP) for automotive dealers, brands, and ad agencies, today announced the appointment of Nestor Ciprian as Head of Automotive Retail. Ciprian joins Cognitiondigital.io

Retail 94

Retail Demand Side Platform Ad Tech Communications 94

Martech

JULY 27, 2023

The survey by Basis Technologies was done in July 2023 and had more than 200 respondents from agencies, brands and publishers. Loop Media , a streaming television media company for businesses, has added AI-Powered Brand Safety Layer to all clients and partners. 49% use generative AI tools at least once a week; 11% daily.

Demand Side Platform 98

Demand Side Platform Marketing MarTech Media 98

Martech Series

AUGUST 26, 2022

OAREX, the provider of fast and flexible funding for digital media businesses, announced the release of their Half Year 2022 Digital Media and Advertising Payments Report, which reveals data and trends in the digital ad payment space. For the report, OAREX analysts reviewed two key data points, which include: ? Timing of Payments.

Demand Side Platform 93

Demand Side Platform Ad network Media MarTech 93

Digiday

NOVEMBER 28, 2022

The big advertisers continue to take on more of the skills that are going to be of strategic importance to their businesses while leaving everything else to their agency to handle. It’s not biddable media anymore — i.e Marketers aren’t scrambling to use one demand-side platform or one ad server.

Advertising 69

Advertising Media Demand Side Platform Ad Server 69

Clearcode

APRIL 26, 2023

Demand-path optimization (DPO) and supply-path optimization (SPO) are processes designed to organize an efficient path to an ad inventory from both the publisher’s and the advertiser’s ends. Supply-path optimization (SPO) is when demand-side platforms (DSP) try to improve the path to ad inventory. Ad revenue.

Ad Inventory 80

Ad Inventory Demand Side Platform Non-Profit Impressions 80

Martech Series

JUNE 15, 2022

Since its launch in April 2021, DeepIntent Outcomes has been used to automatically optimize media based on real-world clinical data for 85 leading pharmaceutical brands, with over 50 brands benefiting from DeepIntent Outcomes year to date.

Healthcare 84

Healthcare Impressions Demand Side Platform Pharmaceuticals 84

PubMatic

FEBRUARY 1, 2023

There’s a lot at stake, and PubMatic’s sell-side targeting solutions bring advertisers closer to publisher content, and closer to the consumer. Demand-side platforms (DSPs) can help brands and agencies use data to target audiences by automating the purchase of digital ads.

Viewability 95

Viewability Demand Side Platform Cookies Impressions 95