Agency Demand Side Platform Native Advertising 
Monetize More
JANUARY 18, 2023
The goal of the Publisher was to build a web property that contained intriguing, entertaining and useful content to attract an audience the advertiser would want to reach with their marketing campaigns. Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience.
Digiday
JULY 24, 2022
For example, native advertising ad tech vendor AdYouLike launched a new integration with Exorigos, a MFA publisher, in April. No vendor wants to be just another commodity open auction demand partner. A big demand-side platform, for example, could decide not to buy impressions from these sites.
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Clearcode
APRIL 21, 2023
According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.
Smart-Hub
DECEMBER 8, 2023
Programmatic Advertising Ecosystem: What is It? A programmatic advertising framework is a technology stack that connects supply-side platforms (SSPs on the side of publishers) with demand-side platforms (DSPs on the side of advertisers) with each other through ad exchange.
AdvertiseMint
OCTOBER 24, 2023
This exchange then evaluates the user data and matches it with the criteria set by advertisers on demand-side platforms. Within milliseconds, the highest bidding ad from the advertisers is selected and displayed to the user. This real-time bidding is just one type of programmatic advertising.
Monetize More
JUNE 13, 2023
While publishers can independently focus on improving user engagement, optimizing site speed, and exploring alternative revenue streams such as native advertising or sponsored content, an adtech partner can bring specialized expertise, resources, and technologies to the table.
Single Grain
JULY 17, 2023
You can set up an ad campaign on a demand-side platform (DSP) and specify the desired target audience parameters. You can create ads to match the form and function of the platform on which they appear, making them less disruptive and more engaging. These ads also help to bypass ad-blocking software.
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