Agency Demand Side Platform Public Relations 
VideoWeek
AUGUST 5, 2022
Agency holding group WPP has upgraded its full year forecast for 2022, following strong earnings in Q2. While ad-funded tech companies have seen ad revenues slide, agency groups have continued to forecast strong growth – and shareholders has seemingly expected an even higher forecast for the year ahead than the one Read delivered.
VideoWeek
MARCH 14, 2025
The news has implications for demand-side platform The Trade Desk, whose in-development CTV operating system Ventura had reportedly signed up Sonos as its first hardware client. Dentsu was appointed to Heineken’s global media agency roster back in 2016. Read more on VideoWeek.
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Monetize More
DECEMBER 28, 2022
Display Lumascape’s components are as follows: Ad Agencies. Agency Trading Desks (ATD). Demand-Side Platforms (DSP). Data Management Platforms (DMP). How do Agencies fit in the Display Lumascape? The vast majority of publishers do not work directly with agencies anymore. Creative Optimization.
VideoWeek
JUNE 9, 2023
In this week’s Week in Review: YouTube’s TV push continues in Germany, Viant and MediaMath mull a merger, and the ANA says agencies shouldn’t jump the gun with AI. And among the new additions to the template, the ANA says that agencies should ask for brands’ permission before using AI tools within media buying.
VideoWeek
JANUARY 13, 2023
Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. So many of our brand partners … used to be 100 percent Instagram,” said Permele Doyle, founder and president of creative agency Billion Dollar Boy.
VideoWeek
MARCH 17, 2023
The company owes millions of dollars to vendors, some of whom have called in collection agencies, according to the journal. UK Cabinet Secretary Oliver Dowden said he would not advise the public against using TikTok, but they should “consider each social media platform’s data policies before downloading and using them.”
VideoWeek
MAY 12, 2023
And in recent weeks the debate around SPO has intensified as Magnite and PubMatic, two of the world’s largest supply-side platforms, have launched their own products which provide direct access to video inventory without the need for a demand-side platform. percent year-on-year. The report found that $12.5
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