MobileAds

JANUARY 25, 2021

But, that’s not always the case for mobile rich media. From rich media ad creator , ad tag generator, server setup to maintenance, namely ad serving and content delivery network (CDN) costs, can be overwhelming for a medium size ad agency or advertiser. And most ad servers today support HTML5 rich media creatives.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Single Grain

NOVEMBER 13, 2019

For instance, if you’re a content marketing agency that wants to target CMOs and decision-makers of startups who read Marketing Week – you can. Advertisers use a Demand Side Platform (DSP) to buy ads, which in turn bids for spaces through an ad exchange. Today, there is no place for broad audience targeting.

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Demand Side Platform Ad Exchange Pop-Up Audience 97

MNTN

MARCH 19, 2024

Display ads , simply put, are a type of online advertising that comes in several forms, including banner ads, rich media, and more. There are several components involved in the programmatic media buying process, which we’ll discuss below. Ad Exchange This is where DSPs and SSPs can buy and sell ad inventory, respectively.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. To help you better analyze the capability of different Demand Side Platforms, we are dividing this article into two parts. What are you trying to accomplish?

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

Monetize More

MAY 30, 2023

Offers access to ad agencies, demand-side platforms, and premium ad networks. Index Exchange (Now acquired by Rivr Technologies GmbH) Index Exchange gives publishers access to advertisers from around the world and from some of the largest DSPs and Agency Trading Desks. What is a mobile ad network?

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Ad network Mobile Ads Ad Exchange Fill rate 97

VideoWeek

JULY 15, 2024

Amid industry discussion of the evolution of the major agency holding groups and the efficiency of their sprawling structures, it’s important to remember that their size still brings them a number of major advantages. That’s the opportunity which Media Disco is targeting. And sales and outreach itself is costly.

Media 52

Media Advertising Marketing Ad Tech 52

InMobi

JUNE 5, 2018

Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. The media agency can choose to implement additional layers of reporting and verification tech to their campaigns.

Advertising 52

Advertising Ad Exchange Ad Server Retargeting 52