InMobi

OCTOBER 27, 2020

Conversely, publishers should also review the depth of demand side coverage, for example, the global and local coverage of advertisers, the direct demand-side platform (“DSP”) relationships, preferred partnership status with leading agencies, etc.

Viewability 52

Viewability Demand Side Platform Pop-Up GDPR 52

InMobi

SEPTEMBER 11, 2019

When selecting a demand-side platform (DSP) for your programmatic campaigns, should you choose an omnichannel DSP or a more specialized DSP? In the world of online advertising, what is a DSP and why would brands and agencies use one? What do you look for in demand-side platforms? That all depends.

Demand Side Platform 52

Demand Side Platform Ad Exchange Impressions Machine Learning 52

Digiday

JULY 24, 2022

There’s enough demand for cheap, high viewable traffic that MFA publishers can scale these businesses profitably.”. No vendor wants to be just another commodity open auction demand partner. A big demand-side platform, for example, could decide not to buy impressions from these sites.

Clickbait 69

Clickbait Advertising Ad Tech Demand Side Platform 69

Monetize More

JANUARY 18, 2023

Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience. This meant that agencies had more than one channel to source ad inventories for their advertising partners. This video explains it in a similar manner.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

InMobi

JULY 26, 2021

It’s time to partner with the right bidding platform. Agency Partnerships: Understand if unique demand partnerships and/or agency preferential status are part of their supply path optimization (SPO) efforts. For more details, please check out our SPO course on InMobi U.

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Header Bidding Click Through Rate Demand Side Platform Fill rate 52

InMobi

AUGUST 8, 2023

Now, I am responsible for the technical success of the customers which are top demand-side platforms (Tradedesk, Liftoff, Amazon, Yahoo), viewability partners (DoubleVerify, MOAT, IAS), and several key agencies.

Demand Side Platform 52

Demand Side Platform Viewability Food Conversion 52

Monetize More

DECEMBER 28, 2022

Display Lumascape’s components are as follows: Ad Agencies. Agency Trading Desks (ATD). Demand-Side Platforms (DSP). Data Management Platforms (DMP). How do Agencies fit in the Display Lumascape? The vast majority of publishers do not work directly with agencies anymore. Creative Optimization.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

InMobi

JUNE 5, 2018

Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. The media agency can choose to implement additional layers of reporting and verification tech to their campaigns. What specific websites/apps the ad ran on.

Advertising 52

Advertising Ad Exchange Ad Server Retargeting 52

InMobi

JANUARY 25, 2022

So what are advertisers and agencies doing now in light of these changes? Further, many demand-side platforms (DSPs) and other ad tech platforms serving advertisers have updated their bidding algorithms to account for having less data than before. Let’s take a look at the five most common options.

Advertising 52

Advertising Demand Side Platform Mobile Ads Brand Awareness 52

InMobi

APRIL 4, 2019

First, a brand or their agency decides to spend some amount of money on programmatic media buying. To get started, they’ll often leverage an agency trading desk (ATD) to help with optimization, tracking, spend management, etc. And, it’s generally easier to track and oversee mobile in-app programmatic campaigns.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

InMobi

MARCH 9, 2021

SPO describes plans undertaken by advertisers and/or demand-side platforms (DSPs) to create the most direct, trusted, verified and efficient paths to publisher's inventory. A brand looking to advertise would often work with an agency, which then works with or uses a DSP.

Header Bidding 52

Header Bidding Ad Exchange Demand Side Platform ROI 52

Basis

APRIL 11, 2023

Let’s explore: Focus on attention metrics Attention metrics are on the rise: A trend fueled by the idea that the old proxies for performance—the likes of viewability, reach, and frequency—are no longer optimal since they fail to provide an accurate measure as to whether target consumers actually see ads. Two birds, one stone?

Demand Side Platform 75

Demand Side Platform Impressions Education Ad Server 75

Single Grain

JULY 18, 2023

Demand-Side Platforms (DSPs): Advertisers use DSPs to help them decide which ad impressions to purchase and how much to bid on them, based on a variety of factors such as the sites they appear on, the previous behavior of the user, and the context of the site or page. They Provide Greater Transparency and Control.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

VideoWeek

MAY 31, 2024

Top Stories Dentsu Raises Ad Spend Forecast as TV Loses Share Agency group Dentsu has upped its 2024 ad spend forecast to 5 percent growth, compared with 3.3 Agency insiders suggested TikTok’s generative video tool was “not very useful”, arguing that TikTok users would likely spurn branded posts not created by humans. percent in 2023.

Media 52

Media Agency Audience Cookies 52

VideoWeek

JULY 18, 2022

Shortly before Netflix’s announcement, Disney announced its own deal with demand-side platform The Trade Desk, which will power programmatic advertising across Hulu, ESPN+, ABC, Freeform, ESPN, National Geographic and FX. Seven in Ten Adults Want Social Platforms to Do More to Tackle Harmful Content.

Media 52

Media Ad Tech Agency Demand Side Platform 52

Basis

APRIL 11, 2023

Let’s explore: Focus on attention metrics Attention metrics are on the rise: A trend fueled by the idea that the old proxies for performance—the likes of viewability, reach, and frequency—are no longer optimal since they fail to provide an accurate measure as to whether target consumers actually see ads. Two birds, one stone?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Let’s explore: Focus on attention metrics Attention metrics are on the rise: A trend fueled by the idea that the old proxies for performance—the likes of viewability, reach, and frequency—are no longer optimal since they fail to provide an accurate measure as to whether target consumers actually see ads. Two birds, one stone?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Let’s explore: Focus on attention metrics Attention metrics are on the rise: A trend fueled by the idea that the old proxies for performance—the likes of viewability, reach, and frequency—are no longer optimal since they fail to provide an accurate measure as to whether target consumers actually see ads. Two birds, one stone?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Let’s explore: Focus on attention metrics Attention metrics are on the rise: A trend fueled by the idea that the old proxies for performance—the likes of viewability, reach, and frequency—are no longer optimal since they fail to provide an accurate measure as to whether target consumers actually see ads. Two birds, one stone?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

MobileAds

JANUARY 25, 2021

From rich media ad creator , ad tag generator, server setup to maintenance, namely ad serving and content delivery network (CDN) costs, can be overwhelming for a medium size ad agency or advertiser. Some of which are: Part of an ad network, exchange or demand-side platform (DSP) solution. Mobile or desktop ad serving.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Clearcode

AUGUST 13, 2023

Like all the other digital advertising channels, the in-app mobile advertising ecosystem is divided into the buy side and the sell side, with various advertising technology (AdTech) platforms playing a key role in the delivery and measurement of in-app ads. The buy side consists of stakeholders buying the ads.

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

Adtelligent

OCTOBER 6, 2021

Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs). DSP can offer this chance to avoid dealing with agencies and provide an in-house automated media buying through RTB. Video advertising.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Smart-Hub

JANUARY 23, 2023

DSP (demand-side platform) is the platform for advertisers that purchases traffic. Cons: Some tools are only available to large agencies or clients (e.g., In other words, RTB is always programmatic because it is an algorithmic auction. These ads are great for radio, podcasts, or music streaming services.

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Advertising Ad Exchange Banner Header Bidding 40

Brid.tv

JUNE 26, 2023

This platform also comes with various tools publishers can use to maximize ad viewability , detect IVT, and ensure a brand-safe advertising environment. This network is more tailored toward advertisers and aims to help brands and agencies launch and optimize performance-driven ad campaigns and reach new customers.

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Ad network Video Ads Header Bidding CPM 40

Monetize More

MAY 30, 2023

Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. Features Smart Mediation, SDK with audience analytics, MOAT viewability metrics, and access to SDK-only advertisers.

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Ad network Mobile Ads Ad Exchange Fill rate 97

VideoWeek

NOVEMBER 8, 2024

.” The Week in Tech Google to Curate Ad Manager Inventory Google is introducing curation capabilities across Google Ad Manager inventory, in order to help agencies identify and purchase publisher inventory and audiences. Read more on VideoWeek.

Ad Tech 52

Ad Tech Media Agency Audience 52

Automatad Inc.

NOVEMBER 20, 2023

Premium inventories (inventories with high viewability and click-through rate) are often sold via Programmatic Direct (Programmatic guaranteed or preferred deals). The contact of the people on your side who will participate in the negotiation and deal completion. How Does Preferred Deal Work?

CPM 52

CPM Header Bidding Ad Space Impressions 52

VideoWeek

OCTOBER 25, 2024

The Trade Desk is signed up as the first demand-side platform (DSP) partner for the product, which is known as Spotify Ad Exchange or SAX internally. The Week for Brands & Agencies WPP Posts 0.5 Percent Organic Growth in Q3 British agency holding group WPP posted 0.5 WPP’s media arm GroupM saw 4.8

Ad Exchange 52

Ad Exchange Ad Tech Agency Video Ads 52

Digiday

JUNE 8, 2022

Brands and agencies : Who need user-level identification, the likes of Scream Malmo. Adoption : ID5 ID is active on more than 70,000 websites and mobile applications, mostly reached through supply side/publisher integrations. Fabrick ID; Facebook ID; Google Ad ID; Twitter ID; Snapchat ID; and a number of agency IDs.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

VideoWeek

MAY 26, 2023

This covers video-tracked ads, impressions and related viewability metrics (including general invalid traffic detection) on CTV. IAS is honoured to be the first company to have attained this accreditation for CTV viewability.” It’s impossible to predict how audiences will respond but this could be an alternative.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

VideoWeek

NOVEMBER 10, 2023

Top Stories The Trade Desk’s Share Price Slides as Ad Demand Stutters Demand side platform The Trade Desk saw its share price fall by nearly 30 percent after the company said it’s seen a slowdown in ad demand on its platform in its Q3 earnings.

Video Ads 52

Video Ads Impressions Viewability Media 52

VideoWeek

JANUARY 17, 2025

The agreement will see Sincera tools integrated into The Trade Desks demand-side platform (DSP), according to the companies, giving advertisers insights into the inventory they buy. She added that advertisers will be able to manually restart campaigns if the ban is postponed.

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Demand Side Platform Agency Media Retail 52