VideoWeek

APRIL 2, 2025

Data clean rooms are playing a growing role in CTV, both in direct data collaboration between advertisers and CTV providers, and in retail media activations. In this interview, Henthorn outlines how clean rooms are helping bring retail data into CTV campaigns, and the role of agencies in these activations.

Agency 52

Agency Retail Direct Data Media 52

Martech

JANUARY 13, 2022

Real-time data capture and bi-directional data integration sync with CRM. Direct mail. Social media. Bizible by Marketo , an add-on platform by Adobe, offers complete attribution across every marketing and sales touchpoint, a variety of attribution models, and connectors to paid media channels.

ROI 121

ROI Machine Learning Conversion Rate Healthcare 121

MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

Media Math

MAY 23, 2022

Last month, we participated in ad:tech New Delhi , India’s #1 marketing and media technology event. Through bi-directional data-sharing between buy and sell side, in addition to sharing the goals each has for a given campaign. The value MediaMath brings to the agency includes: Flexibility to deliver performance.

Marketing 52

Marketing Viewability Impressions Direct Data 52

Digiday

JANUARY 10, 2023

“Roku is probably thinking ‘we’d better be making TVs as well to at the very least hedge ourselves and maybe protect ourselves from whatever further competition might evolve,’” said Tim Nollen, senior media tech analyst at investment bank Macquarie. has this many viewers, that’s based on the BARB data standard. based agency executive.

Manufacturing 68

Manufacturing Demand Side Platform Agency Marketing 68

Martech

FEBRUARY 25, 2022

These platforms offer a wide range of advanced features, including AI-based predictive lead scoring and product recommendations, ABM and social media campaign integration. Founded in 1999, London-based dotdigital began as a digital agency and has evolved to serve marketing and communications professionals with its Engagement Cloud.

Marketing 115

Marketing Manufacturing Communications Healthcare 115

OpenX

JANUARY 14, 2025

During the 2025 Las Vegas Consumer Electronics Show (CES), Matt Sattel , Chief Revenue Officer at OpenX joined Nicole Pruess from Marketecture Media and guest host of The Advertising Forum. A tool historically used by our data partners and internal teams is being revamped to meet the unique needs of agencies and brands.

Conversion 52

Conversion Electronics Direct Data Agency 52