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Advertisers, in particular, are doubling down on Web3, the metaverse [and] all that good stuff.”. The company only makes 10% of its revenue from displayadvertising, according to Roazzi-Laforet. Publicrelations and advertisingagency Dentsu and film production and distribution company Neon are also on its client roster.
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Google meanwhile maintained its position that the market it’s accused of dominating – digital displayadvertising on the open web – isn’t a real market. Havas Acquires Digital Data Agency DPMG Havas this week announced its acquisition of DPMG, a global digital agency based in the UK, for an undisclosed fee.
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