Fuel Lines

AUGUST 12, 2014

With the rise of content marketing, agencies have jumped on-board creatingarticles, infographics, photos and videos. One of the primary reasons, based on my experience reviewing and editing hundreds of agency articles, their content tends to be self-promotional. But, few are finding new business success. One

Agency 275

Agency Marketing Education Audience 275

Fuel Lines

JANUARY 23, 2015

A New Approach for New Business New business has been a problem historically for agencies. A New Approach to New Business Workshop is designed to help agencies “jump-start” an inbound new business program within 30 days. Learn how to solve the problem of positioning and differentiating your agency without the pain or risk.

Agency 249

Agency Education Media Marketing 249

Fuel Lines

SEPTEMBER 14, 2015

For over eight years I’ve prescribed creating a niche blog for agency new business and have helped create over 200 personal blogs for agency principals. A personal blog can provide small to midsize agency owners with a perfect platform to create positioning of expertise and appeal to a very specific target audience.

Agency 262

Agency Conversion Media Food 262

Adweek

APRIL 30, 2024

Now, the Milk Processor Education Program (better known as MilkPEP) and agency Gale are continuing to educate and entertain, enlisting former Saturday Night Live star Vanessa. Dairy farmers have made many efforts to get more people interested in milk products, from the genius "Got Milk?"

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Entertainment Education Agency Advertising 313

Fuel Lines

MARCH 8, 2016

Learn to use social media to humanize your agency. It’s the secret sauce that most agencies have neglected. When I’m helping agency owners to integrate their personal social media accounts into their new business program, I often get push back, especially if they’re boomers. The person behind the agency.

Agency 260

Agency Education Entertainment Media 260

Fuel Lines

MAY 14, 2016

This is where most agencies are neglectful of the potential of Facebook for new business. When I’m helping agency owners to integrate their personal social media accounts, particularly Facebook, into their new business program, I often get push back, especially if they’re boomers. The person behind the agency.

Agency 255

Agency Media Education Entertainment 255

Fuel Lines

MARCH 22, 2018

For over ten years I’ve prescribed creating a niche for agency new business and have helped create a positioning of expertise for over 300 agency principals. Perich is a small agency with a staff of 35. The agency is located in the heart of automotive country and they have a lot of work in this category.

Agency 254

Agency Communications Education Audience 254

Fuel Lines

MARCH 6, 2014

New business has historically been a problem for agencies. Most small to midsize agencies have no positioning and no point of differentiation. Practicing what I preach I was the first new business consultant for advertising agencies to adopt social media. as well as with agencies in 14 other countries.

Agency 279

Agency Media Marketing Education 279

Fuel Lines

APRIL 1, 2014

I’ve known of Michael and his work in helping creative firms improve lead generation through social media for a few years now (I finally met him earlier this year) but recently I started to get reports from agency principals who had worked with him. I own the first position in organic search for “ad agency new business.”

Agency 276

Agency Audience SEO Education 276

Fuel Lines

MAY 3, 2017

Agencies have lots of problems when it comes to new business. I’ve worked one-on-one with over 270 agencies. Here are eight of the most common problems of small to midsize agencies and what to do about them: 1. The inability to define their prospects has many agencies floundering when it comes to lead generation.

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Agency Shipping Affiliates Marketing 242

Adweek

JULY 25, 2022

The pathway into the advertising industry has been set for decades: Pay many thousands of dollars to attend college or a portfolio school, then secure an entry-level agency job. Yet, a new movement is gathering pace, with agencies increasingly creating in-house educational programs. Training is nothing new.

Education 307

Education Agency Advertising 307

Fuel Lines

JULY 11, 2019

Agency Owner, Jon Tsourakis. Being an agency owner can be lonely. Was it the round table discussions with the other agency owners? I’ve learned so much from smaller agencies because they’re at a different stage. So as you can tell, I highly recommend joining a group of other agencies. It’s natural. Jon Tsourakis.

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Agency Education Conversion Marketing 212

Adweek

OCTOBER 18, 2024

A new nonpartisan campaign from organization Civic Wisdom Foundation and agency David&Goliath called #SpeakYourVote aims to register 50,000 new voters while educating and encouraging young. With only a couple of weeks left before the U.S.

Education 284

Education Agency 284

Fuel Lines

JANUARY 4, 2017

Hosting events can benefit your agency in many ways: 1. Even though forming relationships is a necessary part of new business success, most agencies don’t have a consistent strategy to build and maintain them. Most small to midsize agencies that I’ve worked with have fantastic space for hosting events.

Agency 212

Agency Public Relations Audience Education 212

Adweek

NOVEMBER 29, 2023

As part of its continued efforts to reach tweens, milk processor education program MilkPEP partnered with agency Gale to launch a series of milk jingles created in partnership with Beacon Street.

Education 307

Education Agency Advertising 307

Adweek

JANUARY 23, 2024

MilkPEP (short for Milk Processor Education Program) and its agency, Gale, are continuing their race to connect with female athletes by way of a new initiative that claims to be "the only U.S. marathon designed for women, by women." The inaugural Every Woman's Marathon is the brand's biggest experiential activation to date.

Education 300

Education Agency Food 300

Martech

JULY 29, 2021

The idea to build Channacademy as an education hub for Channable customers originated at the end of 2018. We offer a tool for advertisers of all kinds – it could be e-commerce, HR companies, travel agencies – for them to advertise much easier on all sorts of platforms; Amazon, eBay, Google Ads, Google Shopping, whatever.

Education 126

Education Marketing MarTech Audience 126

Fuel Lines

APRIL 30, 2019

As any agency business development executive knows, it’s crucial to track decision-maker shifts in order to beat competitors to the pitch. Here’s a look at five brands whose first-ever CMO hires prove they’re serious about marketing investment in the future, and could be adding agency help. Stryve Biltong. QSR Chain PDQ.

Agency 196

Agency Brand Awareness MarTech Media 196

Single Grain

MAY 8, 2023

In this post, we’ll show you key SEO for higher education strategies and additional tips to reach the number one result in the SERPs. of newly graduated high school students enroll in four-year education programs. And revenue from higher education websites, online schools, and e-learning platforms is expected to reach $2.85

Education 111

Education SEO CPC Conversion 111

Adweek

APRIL 27, 2023

The New York Hall of Science (NYSCI), in partnership with Verizon and Snap, aims to educate New Yorkers about the science behind common objects with the launch of "Science City Explorers," an augmented reality lens available in the Snapchat mobile app. Created by social tech agency GoSpooky, the Science City Explorers lens will let people.

Education 246

Education Agency 246

Adweek

AUGUST 10, 2023

As part of its push to reach video game fans, milk processor education program MilkPEP created Zany Ziplines, a mini-game available in Epic Games' massively popular battle royale title Fortnite.

Education 246

Education Agency 246

Adweek

APRIL 22, 2024

In February, the Institute for Advertising Ethics (IAE) launched Green Shield, an online educational course that focuses on the concepts underpinning modern greenwashing.

Education 304

Education Advertising Media Agency 304

VideoWeek

MARCH 31, 2025

As transparency in media trading is moving up the agenda, so too are independent agencies, with the rise of CTV driving spend from indie agencies into a growing yet fragmented ecosystem. What does the sell-side need to do to make their supply more compelling to independent agencies?

Agency 52

Agency Brand Lift Ad Server Audience 52

Digiday

OCTOBER 15, 2023

In a bid to rapidly educate its own people on the latest innovations in the retail media space, IPG’s UM has opened a space in its New York headquarters to let IPG employees and clients play with the latest commerce and retail media tech.

Education 96

Education Retail Media Agency 96

Fuel Lines

MAY 11, 2015

This workshop is designed to help agencies “jump-start” an inbound new business program within 30 days. A step-by-step process that’s been developed having worked with over 200+ advertising, digital, media and PR agencies. New business has been a problem historically for agencies. Who Should Attend Who Should Attend?

Agency 262

Agency Media Education Marketing 262

Single Grain

FEBRUARY 25, 2025

Key Highlights for YouTube Lead Generation Agencies find it challenging to attract potential customers with YouTube ads. The decision to outsource YouTube advertising to an agency or hire in-house depends on many factors, like access to training or preference to work with experts. Long-form video content (e.g.,

Agency 52

Agency Video Ads Audience Search Advertising 52

Ad Monsters

MAY 17, 2023

However, today U of Digital boasts an expert network who bring their knowledge and expertise to help educate learners on an ever-growing list of industry topics for all types of players in the ecosystem, buy side and sell side. We’re also starting to work with the buy side, including marketers, agencies, and consultancies.

Education 97

Education Conversion Ad Tech Shipping 97

Fuel Lines

FEBRUARY 4, 2014

But, identifying those prospects has been a major challenge for small to midsize agencies. This inability to define their prospects has many agencies floundering when it comes to lead generation. Agencies must have a better understanding of their target audience. How well educated are they? How old are they?

Audience 277

Audience Agency Affiliates Education 277

Fuel Lines

MARCH 12, 2015

This workshop is designed to help agencies “jump-start” an inbound new business program within 30 days. A step-by-step process that’s been developed having worked with over 200+ advertising, digital, media and PR agencies. New business has been a problem historically for agencies.

Agency 254

Agency Media Education Marketing 254

Basis

SEPTEMBER 25, 2024

As most media agencies likely understand, signal loss will continue to increase despite Google’s U-turn, as a majority of Chrome users are expected to opt-out of a cookied browser experience. Be Proactive and Transparent When educating clients about signal loss, agency teams should prioritize proactive, transparent communication.

Agency 98

Agency Media Cookies Education 98

illumin

NOVEMBER 12, 2024

These laws include: Privacy and the Federal Trade Commission Act The Federal Trade Commission (FTC) is the main enforcement agency in the US for regulating consumer protections. These include: Privacy Act Of 1974: This law determines how data can be collected and used by federal agencies.

Advertising 98

Advertising Pop-Up Education CPA 98

Digiday

APRIL 25, 2024

Influencer agency Billion Dollar Boy (BDB) is launching a creator community membership program on Thursday as it expands its consultative services and partnerships. The aim is to support the growing business needs of influencers and creators and develop brand partnerships as the sector grows. Continue reading this article on digiday.com.

Agency 93

Agency Education Media Marketing 93

Digiday

SEPTEMBER 26, 2023

Snapchat is looking to deepen its ties with the agency world — and it’s using a custom video game, “Snapchat Agency Adventure,” to do it. In the past, Snapchat has used in-person roadshows to educate agencies about its advertising and marketing power. Continue reading this article on digiday.com.

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Agency Education Media Marketing 96

Fuel Lines

APRIL 7, 2014

It is a publication of Duke Corporate Education and LID Publishing, London and has a distribution of 500,000 readers. Agency Leadership Fuel for Thought Social Media Andy Polansky CEOs corporate communications IBM Study Ken Henley Leslie Gaines-Ross Michael Gass Nashville AMA social ceo spokesperson-in-chief Weber Shandwick'

Communications 278

Communications Public Relations Media Conversion 278

Martech

AUGUST 5, 2021

is spent on implementation and ongoing services from marketing agencies and other local experts. A 2020 survey of more than 600 respondents reveals local agencies and business experts saying their inability to scale operations is the number one challenge they face in providing digital solutions to local businesses.

Agency 107

Agency Conversion Rate Education Marketing 107

Martech

OCTOBER 24, 2024

The survey found only 23% of employees feel completely educated and trained on AI. This feature provides brands and agencies with more detailed data on influencers, enabling more targeted marketing campaigns. More than three-quarters of U.S. Thryv launched an AI-powered social media management tool within its Marketing Center.

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MarTech Communications SEO Conversion 120

Martech

JANUARY 7, 2025

In B2B, where the purchase journey is longer, its not as simple as optimizing for product-related queries; its essential to incorporate educational content to ease users into the awareness and engagement stages. This includes conversational headings like The best software to protect businesses from ransomware attacks.

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SEO Conversion Education Rich Media 109