Adweek

SEPTEMBER 26, 2022

Agency 180 has named 180NY president Evan Weissbrot to the new position of chief experience officer (CXO). His promotion comes as 180 Global has attracted clients--including Conagra, Sony Electronics, Slim Jim, DHL and Mountain Dew--looking to lean on the agency's strength of talking with and building audiences.

Electronics 246

Electronics Agency Audience 246

Adweek

NOVEMBER 21, 2022

Samsung-owned audio electronics company Harman International has consolidated its advertising across its house of brands with the appointment of Havas Group as its agency of record.

Electronics 246

Electronics Manufacturing Advertising Media 246

Martech

AUGUST 8, 2024

The effect was even greater with high-risk/big-ticket purchases like expensive electronics or medical devices. OLIVER’s generative AI tool Slipstream lets users create complete creative briefs to get better results from their agency partner. “Emphasizing AI may not always be beneficial, particularly for high-risk products.

MarTech 115

MarTech Electronics GDPR Audience 115

Digiday

JANUARY 5, 2025

Despite serving as the unofficial kickoff to the advertising and media industrys calendar, this weeks Consumer Electronics Show in Las Vegas doesnt necessarily set the industrys agenda for the year. But it does help to put it in motion.

Electronics 87

Electronics Agency Media Marketing 87

Fuel Lines

JANUARY 22, 2013

a traditional and electronic publisher of courageous thought leadership content. He will be a helpful resource for your agency and will constantly challenge your thinking. Social Media advertising agencies Advertising Industry David C. David owns RockBench Publishing Corp., Baker Recourses RockBench Publishing strategy'

Media 278

Media Electronics Agency Conversion 278

Fuel Lines

AUGUST 3, 2012

Four of the world’s largest ad agencies rank high in this list top 50′s list , while smaller advertising companies such as YP Holdings, Yell Group and SuperMedia rank among the lowest.

Electronics 260

Electronics Entertainment Advertising Conversion 260

Martech

DECEMBER 27, 2024

For the holiday shopping season, Ita Bank partnered with the Brazil-based agency Africa Creative to make soccer field advertising boards shoppable. The traditional boards around the field’s perimeter were transformed for a Brazilian match between Botafogo and Palmeiras. Why we care.

Electronics 61

Electronics MarTech Agency Advertising 61

Digiday

JANUARY 14, 2024

While artificial intelligence was a major theme across the Consumer Electronics Show this year, agencies and marketers are trying to move past the hype — and seeking real investment and applications across the media spectrum. ” This is a member-exclusive article from Digiday.

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Agency Media Electronics Marketing 97

More About Advertising

APRIL 11, 2021

The&Partnership London has been named global lead creative agency for LG Electronic’s new TV range after an international pitch for the business. The agency’s first work for LG is a global campaign called “Light up your world,” which is running pretty much everywhere, from TV advertising to owned online channels.

Electronics 64

Electronics Agency Advertising 64

More About Advertising

MAY 31, 2019

The&Partnership’s media agency m/SIX has made a big move forward, winning video game company Electronic Arts’ (EA) global account, apart from the considerable digital elements EA handles itself.

Electronics 55

Electronics Media Agency Finance 55

Digiday

JANUARY 13, 2025

Subscribe: Apple Podcasts • Spotify Omnicom Groups pending acquisition of Interpublic Group seems especially timely in the hindsight of last weeks Consumer Electronics Show in Las Vegas.

Agency 80

Agency Electronics Media Marketing 80

Martech

OCTOBER 28, 2024

The suit, filed with trade groups the NCTA (The Internet and Television Association) and the Electronic Security Association (ESA), marks the first time the IAB has sued the government. Agency actions have arguably become more vulnerable after the Supreme Court’s decision in Loper Bright Enterprises v. Raimondo,” said Bhargava.

Electronics 63

Electronics Entertainment Agency MarTech 63

More About Advertising

OCTOBER 5, 2020

London-based agency Mother can’t stop winning stuff these days. Now it’s added Samsung Electronics with a new creative platform – they’re everywhere these days – ‘Inspired by a True Photo.’

Agency 64

Agency Electronics Finance Advertising 64

Ad Monsters

FEBRUARY 24, 2025

DOGE reportedly pulled financial, employment, and tax data from multiple agencies without public disclosureprivileges no business or federal agency would be allowed. Lawsuits against DOGE continue to mount, with complaints filed against multiple federal agencies. Will the courts or Congress step in?

Agency 57

Agency Electronics Education Ad Tech 57

AdvertiseMint

JANUARY 30, 2025

As an Amazon Advertising Agency , we’ll explore how Amazon’s grading system works and how it contributes to both consumer satisfaction and profitability for your company. Amazon Renewed: Focuses on refurbished electronics, guaranteeing quality through professional inspections and certifications.

Electronics 52

Electronics Manufacturing Agency Marketing 52

Digiday

DECEMBER 22, 2022

It might be too soon to declare 2022 as the year the metaverse took off, but that has not stopped media agencies from trying to innovate. In contrast, Baruch Labunski, CEO of SEO marketing agency Rank Secure, contends that the metaverse is not taking off like we thought it would. Skeptical of the metaverse.

Agency 92

Agency Education Electronics Retail 92

More About Advertising

MAY 30, 2019

London agency BMB has found its way on to the Samsung roster (it’s owned by Cheil) with this lively animated campaign for solid state technology. Samsung’s Solid State range seems to consist of hard drives that let you do far more, at a price. Aimed at keen gamers and the like. supposing a 50s-style US.

Electronics 55

Electronics Agency Advertising 55

Gods of Advertising

APRIL 8, 2014

One of the tough things about working at a relatively young agency with a B2B/technology pedigree is the persistent opinion that such a group is not capable of creating big ideas at the brand level. I think that makes us, and other like-minded agencies, perfectly poised to address the needs of any and all comers in the modern world.

Agency 76

Agency Electronics Manufacturing eCommerce 76

More About Advertising

JANUARY 13, 2016

Publicis Groupe wants to buy 30 per cent of Cheil Worldwide, the once in-house Samsung agency that still handles the bulk of the Korean electronics giant’s $5bn worldwide ad and communications business, according to reports. Samsung currently owns about 25 per cent.

Agency 56

Agency Electronics Communications Marketing 56

AdExchanger

MAY 30, 2024

Best Buy’s Best Bet Sales at Best Buy were down more than 6% from last year in Q2, as consumers cut back on discretionary purchases, especially electronics and home appliances. Although sales […] The post Best Buy Bounces Back With Ads; Agencies Are Wary Of TikTok’s AI Ad Products appeared first on AdExchanger. Wait, what?

Agency 52

Agency Electronics Retail Media 52

Digiday

OCTOBER 12, 2023

So the electronics business named Adform as its main ad server — a first for Lenovo’s marketing folks. Previously, they simply followed their agency’s choice for an ad server. While that approach may have been stress-free, Lenovo’s marketers never truly felt in control of how their ad campaigns were being managed.

Ad Server 97

Ad Server Ad Tech Electronics Agency 97

All About Advertising Law

AUGUST 12, 2022

While service providers to “covered persons” under the CFPA are already subject to the Act, Congress carved out an exception for service providers offering or providing to covered persons “time or space for an advertisement for a consumer financial product or service through print, newspaper, or electronic media.” Theoretically, yes.

Electronics 98

Electronics Marketing Machine Learning Banner 98

Martech

MARCH 4, 2024

Although some are prioritizing it more than others, we’re witnessing — across the board — the ongoing transformation of agencies into tech brands. For huge industries ranging from food, to CPG, to retail, to consumer electronics we will see 33% plus of their budgets move this way over time and those are enormous categories.”

Machine Learning 117

Machine Learning Electronics Retail eCommerce 117

Digiday

NOVEMBER 21, 2024

In 2024, the sport has drawn in new non-endemic advertisers such as LVMH, electronics maker Lenovo, beauty brand Charlotte Tilbury , and B2B firm Xerox. F1 “used to be quite traditionally B2B,” said Maria Kivimaa, head of planning at sports agency Octagon U.K. Mastercard isn’t alone in investing more into F1.

Electronics 74

Electronics Communications Agency Audience 74

Digiday

DECEMBER 18, 2022

As 2022 comes to a close, a look back through the year reveals a most confusing time for the media agency world, holding differing fortunes as they try to get back to normalcy, whatever that is. In other words, places where an agency can easily shift, or pull back, spend. The continued rise of commerce media.

Media 69

Media Agency Retail Electronics 69

VideoWeek

AUGUST 2, 2022

As addressable TV advertising grows across Europe, agencies and brands will become more familiar with the format and its capabilities, reducing the barriers to investment. Just last week, d-force announced that it had seen 86 percent growth in spend on addressable TV ad campaigns between June 2021 and May 2022.

Manufacturing 116

Manufacturing Entertainment Electronics Advertising 116

illumin

DECEMBER 11, 2023

Email marketing has an incredibly high return on investment (ROI), with some agencies, like Brafton , saying it has the highest ROI of any marketing channel. These messages were known at the time as electronic mail messages. Research by Hubspot has also found that this high ROI is consistent.

Electronics 95

Electronics Marketing ROI Communications 95

Martech

NOVEMBER 10, 2023

” That was Jared Belsky, CEO of digital agency Acadia, reacting on LinkedIn to some big news in the digital commerce space. “Omnicom hasn’t done a deal at that kind of scale in a long time,” said Tim Ringel, CEO of Meet The People, a digital agency group. It’s advertising as utility. But, its darn hard.”

Retail 110

Retail Electronics Media Agency 110

Digiday

JANUARY 8, 2025

This edition of the daily CES Briefing features an interview with Stagwells Mark Penn about the landscape for agencies and a recap of a session from OpenAPs Audience Summit on the disconnect with streaming ad data. 10 Questions with Stagwells Mark Penn AI is one backdrop for this years Consumer Electronics Show.

Electronics 60

Electronics Agency Conversion Audience 60

Digiday

MARCH 27, 2023

Less than 5% work in the technology, consumer electronics or services industries. This includes advertisers in consumer electronics (92%), apparel and footwear (76%) and other specialty retail (75%). As retail media evolves, more non-CPG brands and agencies will leverage RMNs to drive conversions and generate brand awareness.

Retail 71

Retail Geo targeting Electronics Media 71

More About Advertising

DECEMBER 17, 2021

Sean Lyons became CEO of R/GA in 2019, when he took over from the agency’s founder, Bob Greenberg. A native New Yorker, Lyons has worked in creative tech since graduating with a degree in painting and electronic media in 1998, including 12 years on and off at R/GA. What is Christmas in New York looking.

Electronics 59

Electronics Agency Media Advertising 59

More About Advertising

MARCH 23, 2022

Mother-backed PR agency The Romans has worked with 90s electronic band Faithless to remix their most famous track, Insomnia, as part of a sleep campaign for luxury CBD client, OTO. The new version of Insomnia is 27-minutes long, timed to match the amount of time that the average Brit takes to fall asleep. Apparently 82%.

Electronics 59

Electronics Agency Advertising 59

More About Advertising

JUNE 23, 2017

WPP’s Wunderman seems to be on a charge under the overall direction of WPP Digital boss Mark Read and now it’s won a whopper, Samsung Electronics’ CRM and loyalty marketing activity across Europe. The pitch was handled by Oystercatchers.

Electronics 74

Electronics Communications Marketing Finance 74

Digiday

APRIL 2, 2024

The growth of digital advertising and its colossal energy consumption — from data centers to servers, from transmission networks to electronic devices — contributes significantly to carbon emissions. According to Ad Net Zero, a U.K.-based

Electronics 62

Electronics Ad Tech Agency Media 62

AdPulp

OCTOBER 24, 2020

Before you answer that, consider that Americans throw away 151 million cellphones every year, and that’s just a fraction of our annual electronic waste. Can refurbished goods ever become cool enough to scale and compete with the shiny and new? To slow this pace […].

Electronics 72

Electronics Agency 72

Martech Series

AUGUST 16, 2022

dPRO FAST Engine is a complete back-end and front-end solution for streaming FAST Linear Channels within an elegant designed turn-key electronic programming guide (EPG), powering over 400+ channels to date. Marketing Technology News: CloudApp Extends Visual Work Collaboration Market Presence with Slack Integration.

Electronics 72

Electronics MarTech Marketing Agency 72

Martech

JULY 14, 2021

About six years ago, Ogilvy Health, an agency within the Ogilvy Group, created a point-of-care division in response to the Affordable Care Act’s mandate that healthcare professionals digitize electronic medical record (EMR) systems.

Healthcare 112

Healthcare Marketing Cookies Electronics 112