Agency Electronics GDPR 
Martech
AUGUST 8, 2024
The effect was even greater with high-risk/big-ticket purchases like expensive electronics or medical devices. OLIVER’s generative AI tool Slipstream lets users create complete creative briefs to get better results from their agency partner. “Emphasizing AI may not always be beneficial, particularly for high-risk products.
Automatad Inc.
JANUARY 17, 2022
Google Analytics might be violating the GDPR according to the Austrian DSB. Discounts decreased drastically across all major categories, with the average discount for the electronics vertical being 8% and those for sporting goods being 6% in 2021 compared to 21% and 14% respectively in 2020. Does Google Analytics Violate GDPR?
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VideoWeek
SEPTEMBER 9, 2022
IAB Europe vs GDPR to be Heard at Europe’s Highest Court. A European court has dismissed IAB Europe’s appeal against the landmark EU ruling that its Transparency and Consent Framework (TCF) violates GDPR. LG Electronics will roll out new cloud gaming services on its smart TVs from this month. The Week For Agencies.
VideoWeek
AUGUST 26, 2022
CNN and The Washington Pos t reported on Tuesday that Peiter “Mudge” Zatko, former head of security at Twitter, sent the explosive disclosure to Congress and federal agencies last month. The Week For Agencies. Ex-MDC Executive Launches New Performance Agency. Facebook Settles Location Tracking Lawsuit.
Clearcode
APRIL 21, 2023
Self-Serve Ad Platform A self-serve advertising platform is a piece of advertising technology with which advertisers and ad agencies can create, run and manage advertising campaigns on a publisher’s website by themselves, without having to involve the publisher’s AdOps team. An overview of how the header-bidding process works.
VideoWeek
AUGUST 25, 2023
Agencies Concerned Over YouTube Trading on its Own Survey Data Some advertising agencies have criticised YouTube’s move to start trading based on its own surveys, which are used to calculate how many people are watching ads on CTV, according to Ad Age. “The Read on VideoWeek.
Clearcode
OCTOBER 21, 2024
The Electronic Frontier Foundation (EFF) also criticized FLoC , calling it a breach of user trust. With the narration of safeguarding privacy, publishers, ad agencies, advertisers, AdTech companies and other entities reliant on third-party cookies were to feel disruptive changes.
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