Digiday

DECEMBER 21, 2022

. “Our main campaign goal was to increase reach and awareness of our new smartphone amongst adult Gen Z and millennial shoppers during the product launch,” said Giuseppe Lucio Russo, channel marketing manager at Samsung Electronics Italy, speaking at unBoxed.

Advertising 76

Advertising Impressions Audience Electronics 76

MNTN

MARCH 19, 2024

The key difference between the two is that display ads are the format of the ad, while programmatic advertising is a method of buying those ads. Programmatic advertising is simply a subset of digital advertising that automates the decision-making process of ad placement.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

AdvertiseMint

SEPTEMBER 17, 2023

Below are the different types of TikTok ads: 1. In-feed ads. In-feed ads are short video ads that appear in TikTok users’ feeds as they scroll through the app. An in-feed ad can last up to 60 seconds and usually includes a call to action button. TopView ads. Are you ready to advertise on TikTok?

Fashion 52

Fashion Video Ads Food Education 52

Clearcode

APRIL 21, 2023

Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc. Many publishers and media companies display various forms of advertising on their website to diversify their ad revenue. When integrated with an ad server, a self-serve ad platform powers ad delivery and ad targeting processes.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Single Grain

JUNE 5, 2023

The different ad formats available for your Facebook ad strategy include the following: 1) Image Ads The traditional image ad is one of the primary ad types in Facebook advertising, which includes static images in the ad copy with a headline and brief description.

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

Clearcode

MARCH 23, 2023

According to the forecasts by the consulting agency Bain & Company, companies will increase their ad spending in the retail media space to US$25 billion by 2023. According to the forecasts by the consulting agency Bain & Company, companies will increase their ad spending in the retail media space to US$25 billion by 2023.

Retail 59

Retail Media eCommerce Audience 59

AdvertiseMint

JULY 30, 2023

According to Statista, 68% of e-commerce electronic shoppers in 2022 were between the ages of 18 to 35. Asides from using TikTok ads, they can hire creators and influencers that use the platform to unveil new gadgets and share tips on using them. It is a perfect app for travel agencies and tourism brands to share travel videos.

Marketing 52

Marketing Fashion Food Audience 52

VideoWeek

FEBRUARY 16, 2024

Agencies are already using text-to-image tools to create basic illustrations and conceptual images for internal work (where the results don’t have to be perfect) – Sora could be used in a similar manner. Billed as an “inventory creation service”, the product offers buyers direct access to premium video inventory.

Marketing 52

Marketing Media Entertainment Agency 52

VideoWeek

FEBRUARY 2, 2024

Complaints filed against Publicis claimed that when working with opioid manufacturers like Perdue Pharma, which makes OxyContin, that the agency helped encourage doctors to prescribe opioids more frequently, and in higher doses.

Retail 52

Retail Media Cookies Agency 52

VideoWeek

SEPTEMBER 9, 2022

LG Electronics will roll out new cloud gaming services on its smart TVs from this month. The Week For Agencies. Havas Group has acquired Edinburg-based creative specialist agency Additive+, which it says will help it deliver personalised content in real time. LG Brings Cloud Gaming to Smart TVs. Havas Group Acquires Additive+.

GDPR 52

GDPR Media Audience Ad Tech 52

Ad Beat

JULY 26, 2019

Launched in 1998 as Continuity by Ken Howery, Luke Nosek, Max Levchin, Peter Thiel and Elon Musk, Paypal is an online payments system that works as an electronic alternative to conventional transaction methods like money orders and checks. 2014 Holiday campaign with Conan O’Brien and Ellen DeGeneres.

Conversion 52

Conversion Click Through Rate Advertising Communications 52

Brid.tv

NOVEMBER 17, 2023

Not as Effective as It’s Lauded to Be The main idea behind behavioral targeting is that it allows brands to serve ads to people who are more likely to be interested in them. What’s more, with a scalable advertising offer that can include anything from white-label promotional content to full-blown campaign planning and video ad production.

GDPR 98

GDPR Cookies Real Estate Audience 98

VideoWeek

OCTOBER 27, 2023

In this week’s Week in Review: Rugby fuels strong ad results for TF1, AMC goes all in on programmatic, and IAB reports strong growth in video ad spend. Top Stories TF1 Reports Strong Ad Growth in Q3 French broadcaster TF1 reported strong growth in ad revenues in Q3, which were up by 7.0 percent (or 9.7

Advertising 52

Advertising GDPR Media Audience 52

MNTN

JANUARY 29, 2025

” Programmatic vs Digital Advertising Digital advertising encompasses all marketing efforts that use an electronic device or the internet, including display ads, social media, and email marketing, allowing brands to connect with a broad audience online.

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52

VideoWeek

NOVEMBER 25, 2022

In this week’s Week in Review: Omdia predicts video ad spend will overtake social in 2025, Lightbox completes its seed funding round, and police raid Dentsu’s offices. Video Ad Spend to Overtake Search by 2025, Finds Omdia. Online video is the fastest-growing segment in digital advertising, according to Omdia.

Video Ads 52

Video Ads Ad Tech Media Agency 52

VideoWeek

MARCH 7, 2025

WPP Announces Stability AI Investment and Partnership Agency holding group WPP this week announced a new strategic partnership and investment in Stability AI, developer of Stable Diffusion, which the company says will enhance its ability to deliver AI-driven solutions across channels including streaming platforms and interactive experiences. .”

Media 52

Media Ad Tech Agency Non-Profit 52

Basis

FEBRUARY 28, 2025

Sofia Petrovsky | Director of Search Media Investment Google Demand Gen Campaigns Just Got a Major Update [:05] THE NEWS: Starting in March, Demand Gen campaigns will gain additional placements and inventory options, including the ability to serve vertical video ads on YouTube Shorts and extend reach through Google Display Network.

Social Advertising 82

Social Advertising Advertising Conversion Media 82