Adweek

OCTOBER 31, 2022

The United Talent Agency (UTA), which represents stars from across the worlds of music, gaming and comedy, has expanded its brand entertainment service into EMEA with the hiring of Fremantle's Sam Glynne.

Entertainment 242

Entertainment Agency Marketing 242

Adweek

JANUARY 2, 2025

From blending entertainment and education to embracing creativity in a tech-driven world, Ruth delves into the evolving advertising landscape, the role of inclusivity, and the importance of staying curious in shaping.

Advertising 277

Advertising Education Entertainment Agency 277

Adweek

JUNE 21, 2023

Among them is her media, entertainment and production business Hoorae Media. CANNES, France--Issa Rae has a knack for turning projects into major opportunities for marginalized talent to work in show business. Now she's entering the advertising business.

Agency 364

Agency Entertainment Media Advertising 364

Digiday

DECEMBER 16, 2024

Beauty has built out its own entertainment arm, e.l.f. While key agency partnerships remain intact for brand activation, an in-house entertainment arm allows the beauty brand to produce branded content fast enough to keep up with trends. made, tasked with creating of the moment content around music, movies, gaming and sports.

Entertainment 72

Entertainment Agency Media Marketing 72

Adweek

OCTOBER 25, 2024

The co-founder and CEO of LinkedIn influencer marketing agency Creator Authority--featured in the latest episode of video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom--had an uncle who was a creative director at Wieden+Kennedy. Brendan Gahan wanted to work in advertising when he was a kid.

Agency 264

Agency Entertainment Advertising Marketing 264

Fuel Lines

MAY 2, 2014

Full service advertising agencies are filled with talented people but often lack specialists that have a much narrower focus of expertise. Consumers, brand marketers and marketing channels have changed and so has the traditional advertising agency. They can complement or compete with much larger, full service advertising agencies.

Agency 277

Agency Entertainment Communications Advertising 277

Adweek

NOVEMBER 21, 2023

Our industry not only moves culture and produces daily bits of entertainment, it is also a great source of fun and enjoyment, not to mention gainful employment. Plenty of people complain about the problems in the advertising industry, but now is the time to look at the positives. The Thanksgiving holiday should be a time.

Agency 316

Agency Entertainment Advertising 316

Fuel Lines

MAY 5, 2013

The Moroch Agency’s Niche Blog Agencies talk about the value of content marketing but few are doing it and even fewer do it well. Agencies are historically bad at new business. Most agencies haven’t learned the lesson that it takes content that has value to attract their audience.

Agency 279

Agency Communications Entertainment Native Advertising 279

Adweek

DECEMBER 1, 2022

Fashion house Tommy Hilfiger (TH) is set to target a younger demographic through the appointment of a new global creative agency. Having appointed London-based agency Sunshine, which has a background in working with brands in the entertainment space, the brief will be to grow TH's audience reach to be more engaging to Gen Z consumers.

Agency 246

Agency Fashion Entertainment Audience 246

Adweek

JUNE 11, 2024

The bicoastal creative shop was co-founded in 2023 by Hollywood star Terry Crews alongside Wieden + Kennedy vet Matt O'Rourke based on the core belief that "everything is entertainment." The business venture marks a reunion for Crews and O'Rourke, who worked on the memorable series of.

Agency 278

Agency Entertainment Advertising 278

Fuel Lines

JULY 28, 2017

Agencies fail to realize the importance prospects place on having a knowledge of their industry and a positioning of expertise. Small to midsize agencies continue to promote themselves as full service, even though it’s rare for an agency to have a full service client. It’s a great advantage to the smaller agencies.

Agency 263

Agency Entertainment Impressions Marketing 263

Adweek

NOVEMBER 19, 2024

Los Angeles-based private equity firm Shamrock, which also owns ADWEEK, focuses on investments in communication, content, education, entertainment, marketing, media, and sports. Terms of the deal were not disclosed. Dejan Jovanovic founded DE-YAN in 2014, and it has since evolved from a niche boutique studio to.

Agency 264

Agency Education Entertainment Communications 264

Fuel Lines

MARCH 14, 2014

Public speaking is an excellent tactic for business development, particularly for small to midsize agency owners. That it is also a great tactic to fuel new business makes it even more attractive to add to your agency’s marketing mix. Help them, entertain them, inform them and inspire them. Don’t sell.

Agency 277

Agency Audience Entertainment Marketing 277

Fuel Lines

FEBRUARY 24, 2014

How to humanize your agency, build a positioning of expertise and make a personal connection with your best prospects. Jeff is an Executive Vice President at Barkley, which is among the largest independent advertising agencies in the U.S. and the largest employee-owned agency. This is a guest article written by Jeff Fromm.

Agency 279

Agency Marketing Retail Entertainment 279

Fuel Lines

SEPTEMBER 14, 2015

For over eight years I’ve prescribed creating a niche blog for agency new business and have helped create over 200 personal blogs for agency principals. A personal blog can provide small to midsize agency owners with a perfect platform to create positioning of expertise and appeal to a very specific target audience.

Agency 262

Agency Conversion Media Food 262

Fuel Lines

MARCH 8, 2016

Learn to use social media to humanize your agency. It’s the secret sauce that most agencies have neglected. When I’m helping agency owners to integrate their personal social media accounts into their new business program, I often get push back, especially if they’re boomers. The person behind the agency.

Agency 260

Agency Education Entertainment Media 260

Fuel Lines

MAY 14, 2016

This is where most agencies are neglectful of the potential of Facebook for new business. When I’m helping agency owners to integrate their personal social media accounts, particularly Facebook, into their new business program, I often get push back, especially if they’re boomers. The person behind the agency.

Agency 255

Agency Media Education Entertainment 255

Adweek

JANUARY 8, 2024

Correnti launched Deep Blue Sports + Entertainment in December with the mission of forming the leading agency of record in women's sports, and the firm has now added Bird as chief strategy. WNBA legend Sue Bird is teaming up with Giant Spoon's Laura Correnti to change the way brands interact in the women's sports world.

Entertainment 354

Entertainment Agency Marketing 354

Adweek

OCTOBER 3, 2024

That's both a broad and a specific statement, with the growing entertainment company providing the latest example of its trippy advertising style with a campaign to promote its new Texas exhibit. Change Your Frequency," from creative agency Buck, aims to.

Entertainment 306

Entertainment Agency Advertising Marketing 306

More About Advertising

DECEMBER 16, 2024

Indie agency Trouble Maker Group has bought branded entertainment production studio The Outfit as part of its strategy to provide entertainment-led content for brands. The Outfit’s work includes Channel 4, HelloFresh, Ring, McDonalds and Este Lauder.

Entertainment 52

Entertainment Agency Advertising Finance 52

Adweek

NOVEMBER 21, 2024

Charge Around the Globe, created by agency Wieden+Kennedy London, marks Ford's entry into the growing crowd of brands using entertainment as.

Entertainment 297

Entertainment Agency Advertising 297

More About Advertising

FEBRUARY 11, 2025

Virgin Media O2 has appointed MSQ Sport+Entertainment (MSQ S+E) as its lead partnership and sponsorship agency for both brands. MSQ S+E is a new creative and strategic sponsorship agency launched for MSQ last June by former M&C Saatchi execs Jamie Wynne-Morgan and Steve Martin where they worked on the business.

Entertainment 59

Entertainment Media Agency Advertising 59

Adweek

JUNE 18, 2024

Orange's "WoMen's Football" ad, which went viral for highlighting gender bias in soccer, has won the Entertainment for Sport Grand Prix at Cannes Lions, marking a cultural moment in the rise of women's sports and the caliber of marketing behind it. The film from the French telecommunications company and agency Marcel Paris was expected to.

Entertainment 290

Entertainment Marketing Agency 290

Fuel Lines

APRIL 23, 2014

I started this blog about branded entertainment, Gamma Blast. I’ve seen hundreds of agency presentations decks. Agencies should excel in this area but most of their presentations are text heavy and data filled. Third Step: Rehearse Every agency presentation must be focused on capturing the audience’s ATTENTION and keeping it.

Agency 279

Agency Audience Entertainment Communications 279

Fuel Lines

JANUARY 4, 2017

Hosting events can benefit your agency in many ways: 1. Even though forming relationships is a necessary part of new business success, most agencies don’t have a consistent strategy to build and maintain them. Most small to midsize agencies that I’ve worked with have fantastic space for hosting events.

Agency 212

Agency Public Relations Audience Education 212

Adweek

MARCH 14, 2024

The legal fallout between MediaLink founder Michael Kassan and its owner, United Talent Agency (UTA), has caught the world's entertainment and advertising industries by surprise, including many within the management consultancy itself.

Entertainment 312

Entertainment Agency Advertising 312

Adweek

JANUARY 11, 2024

Paramount+'s "A Mountain of Entertainment" campaign is back, this time featuring the Buffalo Bills' Josh Allen alongside Peppa Pig. Crossfire" is the 14th installment in the long-running campaign for the TV streamer, done in partnership with agency Droga5.

Entertainment 312

Entertainment Agency Marketing 312

Fuel Lines

JUNE 13, 2018

For many agencies and businesses, content marketing isn’t working. Their initial findings indicated how to increase shares and links of your content for agency new business. Here are the insights to improving your agency’s content shares and links: . Amuse – entertaining content. Content Marketing Institute.

Agency 220

Agency SEO Entertainment Marketing 220

Fuel Lines

APRIL 2, 2013

My personal recommendations and opions (but not relgious or political opinions), such as this recent Tweet: “If you are in retail you should foll @Ball_Brad, former CMO of McDonald’s, Warner Bros Pictures, Nascar Entertainment.” ” I share my likes and dislikes.

Agency 279

Agency Pop-Up Education Audience 279

Adweek

NOVEMBER 13, 2024

"I did have a very nontraditional career," Keith Bendes, vice president of strategy at influencer marketing agency Linqia, told ADWEEK for video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom.

Entertainment 278

Entertainment Agency Marketing 278

Adweek

OCTOBER 29, 2024

Linda Boff, CEO of creative agency Said Differently and the latest subject of video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom, is best known for her 20 years at GE. "I I fell deeply in love with the company and the purpose of the company, which is, 'Find a way to build a.

Entertainment 264

Entertainment Agency 264

Adweek

JANUARY 9, 2024

Telecommunications company Vodafone Ireland is showcasing the breadth of entertainment available through its new TV Play smart hub with an epic genre-hopping ad from agency Grey London. Remote" begins with a mob family scrambling to grab an envelope of cash.

Entertainment 298

Entertainment Agency 298

Adweek

JANUARY 30, 2024

According to a survey of Super Bowl watchers by United Talent Agency's UTA IQ, Big Game commercials that reference--or, lately, revive--specific entertainment IP or characters are considered both unique (71%).

Entertainment 298

Entertainment Agency Advertising 298

Fuel Lines

APRIL 30, 2019

As any agency business development executive knows, it’s crucial to track decision-maker shifts in order to beat competitors to the pitch. Here’s a look at five brands whose first-ever CMO hires prove they’re serious about marketing investment in the future, and could be adding agency help. Stryve Biltong. QSR Chain PDQ.

Agency 196

Agency Brand Awareness MarTech Media 196

Adweek

MARCH 24, 2025

Spafax has been part of WPP since 2000 and has a client list of airlines from nearly every continent.

Entertainment 149

Entertainment Agency Advertising 149

Adweek

MAY 26, 2023

Players of Blizzard Entertainment's Diablo IV take on the role of a powerful hero who must save the world of Sanctuary from demons led by Lilith, the queen of hatred. A launch film from creative agency 72andSunny, directed by Oscar-winner Chlo? Zhao and Kiku Ohe, gives players extra motivation by having characters from the game.

Entertainment 264

Entertainment Agency 264

Adweek

AUGUST 25, 2022

Creative agency Observatory had a proposition for Nike in 2021: Why not build an entertainment studio focusing on sports and culture? A brand doesn't need an ad or sponsorship to prove its worth. Sometimes, it just needs a story. Instead of trying to wedge diverse, relevant stories into 30-second ads selling products, why not make.

Entertainment 264

Entertainment Agency Marketing 264