Digiday

DECEMBER 20, 2023

Barbie was an undeniable global sensation this year — not only did the movie rake in an impressive $1.4 It’s no surprise, of course, that following its success this past summer, marketers have been asking agency executives, “Where’s our Barbie moment?” It wasn’t just Barbie.

Marketing 98

Marketing Entertainment Impressions Agency 98

Ad Monsters

NOVEMBER 14, 2024

Launched in 2019, Vox designed Forte to drive outcomes for advertisers, boasting targeted impressions that perform twice as well as alternative data sources. Users can submit questions about various topics, including news, politics, and entertainment, to ascertain their validity.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. A demand-side platform (DSP) is an AdTech platform for ad buyers, such as brands and ad agencies to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Digiday

APRIL 23, 2023

Agencies are moving beyond the generative artificial intelligence-produced text and art. With growing interest in generative AI after the release of OpenAI’s ChatGPT in November last year, agencies are now laying the groundwork for AI-based initiatives both on the enterprise and client side.

Media 73

Media Agency Entertainment Audience 73

Digiday

NOVEMBER 17, 2022

Independent agency Goat this month appointed a new director to lead the U.S. Leveraging its campaign data and customer relationship management system help the agency to ensure these deliverables at a fixed price. “We The London-based social media and influencer agency was founded in 2015 and began its expansion into the U.S.

Agency 69

Agency Impressions Media Entertainment 69

Martech Series

AUGUST 25, 2022

With a deep understanding of immersive technology, design, and entertainment, Barkin is a clear choice to lead LAMINA1 in delivering a Layer-1 blockchain purpose-built for creators as they embrace the Metaverse and Web3. Rebecca is the type of leader Neal and I love – detailed, visionary, grounded in technical, and creative expertise.

Entertainment 87

Entertainment Impressions MarTech Retail 87

Martech

JANUARY 17, 2024

” What’s more, there’s an impression going around that brand marketers want to leave solutions to the agencies. That’s a wasted impression,” laughed DeZao. If you’re in industries like finance, telecoms and potentially arts and entertainment, you’re going to want that demographic info.”

Cookies 137

Cookies Impressions MarTech Retail 137

Single Grain

JULY 28, 2023

We’re here to help you process that question and decide if partnering with a white label agency is right for you. So, whether you own a marketing agency , a web design firm or an SEO consultancy, the insights shared here should aid you in making an informed decision about white labeling and its propensity to help your brand grow.

Agency 52

Agency SEO Communications Conversion Rate 52

Martech Series

JUNE 14, 2022

“With 227 million gamers in the US, and over 3 billion globally by the end of this year, it’s a major entertainment channel, especially for Gen Z, the next generation of household decision-makers and spenders. . “Gaming represents a huge opportunity for marketers,” said Zoe Soon, VP, IAB Experience Center.

Viewability 77

Viewability A/B Testing Impressions Entertainment 77

Martech Series

DECEMBER 8, 2022

Questex’s Digital Signage Experience 2022 (DSE), the preeminent event and digital platform for the digital signage industry, brought together the entire ecosystem from advertising, brand marketing, experience design, entertainment, hospitality, and retail, as well as IT systems integrators, manufacturers and more.

Entertainment 87

Entertainment Education Retail MarTech 87

VideoWeek

MAY 20, 2022

Digital marketing group Next 15 today announced a surprise agreement to buy media agency M&C Saatchi for £310 million. This marks a second major acquisition for Next 15 this year, following its takeover of Engine UK, another media agency, back in March. CTV Overtakes Mobile on Video Impressions.

Impressions 52

Impressions Ad Tech Media Agency 52

Single Grain

JUNE 30, 2022

To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. We've curated this list of the top 6 programmatic ad agencies to make it easier for you to choose a reputable one. Top 6 Programmatic Advertising Agencies.

Agency 52

Agency Advertising Retargeting Conversion 52

Martech

JULY 10, 2023

I have been testing many of these tools and the capabilities are impressive! The project features an AI-enabled talking owl that delivers an entertaining and educational presentation that’s always unique. Founder and COO of XR agency, Exclusible, Olivier Moingeon, is working on a new company to help you create your AI double.

Marketing 135

Marketing Education Communications Entertainment 135

Digiday

DECEMBER 15, 2022

The campaign delivered more than 9 million impressions with a total reach of more than 1.4 For Best Use of Social, digital marketing agency Moburst and Redefine Meat were recognized for the brand’s European launch. Full DMAAE winners list below: Agency of the Year. RocketMill – The UK’s largest employee-owned agency.

Advertising 69

Advertising Marketing Native Advertising Impressions 69

Monetize More

JANUARY 18, 2023

The goal of the Publisher was to build a web property that contained intriguing, entertaining and useful content to attract an audience the advertiser would want to reach with their marketing campaigns. Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Digiday

APRIL 19, 2023

Avi Gandhi, founder of Partner with Creators, was impressed that the platform is expanding access to monetized Stories. Devain Doolaramani, CEO of digital entertainment company Powered By Media, who attended the event complimented the offering, telling Digiday that it could help any user grow a brand and build an audience.

Advertising 92

Advertising Entertainment Audience Media 92

Digiday

FEBRUARY 26, 2023

The media agency world seems to be in agreement that attention metrics can be an important metric to factor into planning and executing campaigns for clients. In some cases, clients are even pushing their media agencies to adopt attention metrics at a faster clip. Dentsu is also doing some testing around guarantees around attention.

Media 69

Media Agency Pop-Up Banner 69

Digiday

JANUARY 31, 2023

As Craig Brown, head of delivery at digital agency Incubeta U.S., This was certainly the case for the advertisers who employ ad agency Blue Wheel Media. For context, ad spending on TikTok was a lot higher over a similar period for a number of agencies. Indeed, the same number of impressions on TikTok are 42% cheaper than Meta.

Advertising 69

Advertising Impressions Agency Banner 69

Digiday

NOVEMBER 20, 2022

.” Efforts reached a fever pitch back in October with Natalist’s “Always in Awe” campaign, which ran across streaming services like Hulu, NBC and Disney Entertainment (including Freeform, FX, ABC, Discovery, The CW and Tubi). It will run across linear television in the coming months. This year, U.S.

Video Ads 68

Video Ads Brand Awareness Audience Entertainment 68

Digiday

NOVEMBER 15, 2022

Working with digital marketing agency Moburst, Redefine Meat launched a large-scale, broader awareness campaign featuring engaging visual assets to catch consumer attention and generate awareness for its products. Best Community Management Strategy Wilderness Agency. See the complete list of finalists below.

Advertising 69

Advertising Marketing Fashion Agency 69

Digiday

NOVEMBER 16, 2022

“Our strategy is to seek out underpriced attention among our target consumer, which in 2022 dictates an emphasis on TikTok, a platform that increasingly helps drive forward culture while also functioning as a home for education and entertainment,” said Sara Barnes, vice president of marketing at Chosen Foods.

Food 73

Food Education Entertainment Impressions 73

Martech Series

JANUARY 26, 2023

As a result, marketers are leaning into TikTok’s advice — “Don’t Make Ads, Make TikToks” — and are seeing impressive results. Because TikTok focuses on discovery and entertainment, it’s a place where people go to check out new people, topics, or content. As 2024 projections show that U.S.

Marketing 88

Marketing Fashion Media Entertainment 88

Digiday

JUNE 14, 2022

The key hits: As TV networks and agencies wrap up their initial upfront negotiations, the real buying cycle begins. Over the next two to three months, agencies and their clients will submit orders for the actual amounts of money that advertisers will spend in upfront deals. said a second agency executive.

Marketing 69

Marketing Viewability Agency Ad Tech 69

Digiday

MAY 2, 2023

As a result, the video series received 100 million impressions, exceeding the company’s goal by 211%. E-commerce agency BORN Group received a nomination for Best Use of Shoppable Content. It also leveraged ad testing and channel optimization techniques to improve performance continuously and set audience-specific benchmarks.

Marketing 69

Marketing Entertainment Agency Audience 69

Ad Monsters

FEBRUARY 7, 2024

We also asked them what advice they would give themselves in retrospect on their impressive careers. He eventually went agency-side at Omnicom’s PHD Media, where he initiated change management by developing a MarTech Consulting group, which is now driving agency futureproofing and innovation. Give yourself some flowers.

Ad Tech 105

Ad Tech Media Agency Audience 105

Digiday

SEPTEMBER 28, 2022

Over the past month or so, advertisers and agencies have placed their orders with networks for how much money they will actually spend over the next year, and in many cases, the order amounts have been lowered from the initial commitments, according to executives at agencies and TV networks. “Most of these are true budget cuts.

Advertising 68

Advertising Agency Impressions Entertainment 68

Martech Series

JULY 6, 2022

She started her marketing career at the advertising agency Leo Burnett in Chicago. I’ve been so impressed with his vision, and I’m excited to support Tinuiti’s extraordinary trajectory and future growth.” Vobejda earned her B.A. in Economics from Carleton College and her M.B.A. 1 spot in 2019 and 2020.

Marketing 71

Marketing Machine Learning Healthcare Agency 71

Martech

NOVEMBER 15, 2021

Machine learning to extract market response of media impressions by audience, tactic, and creative exposures. The company primarily targets enterprise clients across all major industries, including automotive, financial services, telecommunications, entertainment, retail, restaurants, travel, hospitality and consumer goods.

Marketing 110

Marketing Machine Learning ROI Cookies 110

Digiday

NOVEMBER 1, 2022

The company enables brands to connect directly with exclusive audiences through its partnerships with more than 3,100 premium content providers in sports, news and entertainment — including The Washington Post, The Guardian, BBC, Condé Nast and ESPN — across every screen, reaching nearly 2 billion monthly unique audiences.

Media 69

Media Entertainment Agency Audience 69

Single Grain

JULY 31, 2019

Because about two-thirds of Americans play video games and 62% install games on their phones, gamifying ads are a great way to advertise to this audience: With the Millennial generation having grown up on games, gamified ads are more entertaining and create a better ad experience for users. Impressions. billion video gamers worldwide.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

Single Grain

AUGUST 18, 2023

Finding the right digital marketing agency isn’t easy. But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. You’ll first need to collect data on your campaign, such as engagements, impressions, and clicks. conversion rate.

ROI 98

ROI Marketing SEO CPA 98

Clearcode

APRIL 21, 2023

This can include news articles, educational material, as well as video entertainment and live sporting content. This can include news articles, educational material, as well as video entertainment and live sporting content. Buyer identification: Publishers know exactly who buys their impressions. Source: Clearcode.cc

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Adtaxi

MARCH 22, 2022

Video is dynamic and entertaining, which makes it more compelling to watch and share with others. Connected TV (CTV) numbers are equally impressive. For example, behind-the-scenes, educational, and how-to videos could work for an agency or as part of a larger video content marketing plan. billion this year. grew from $9.03

Advertising 72

Advertising Marketing Video Ads Audience 72

Single Grain

OCTOBER 12, 2023

Work With Us 3) Presentation: TED TED has amassed an impressive following of 19.9M If you don’t know anyone impressive and don’t have a brand, think about how you can make it worthwhile for someone to speak for you. If you bring on a host of impressive speakers, your audience will be much more impressive.

Impressions 98

Impressions Audience Machine Learning Brand Awareness 98

Martech Series

OCTOBER 28, 2022

Created by the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA) and Interactive Advertising Bureau (IAB), TAG is the leading global certification program fighting criminal activity, increasing trust and promoting brand safety in the digital advertising industry.

MarTech 85

MarTech Impressions Advertising Agency 85

Spoton Digital Media

JULY 18, 2022

But storytelling isn’t reserved for fiction and entertainment. Our team had a lot of traditional agency and media experience, but we knew we wanted to do something different. We didn’t want to be a traditional agency. When most of us hear the word storytelling , we think of children’s books or tales told around a campfire.

Audience 97

Audience Marketing Education Entertainment 97

VideoWeek

DECEMBER 16, 2022

They don’t have enough inventory to deliver,” said one agency exec. “So The firm tracks and analyses impression-level data across CTV, mobile, web and in-app environments. The Week For Agencies. They can’t deliver. So they’re literally giving the money back.”. ” Amplified Intelligence Acquires AttentvAds. .”

Media 98

Media Audience Retail Agency 98