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Ad Agencies that don’t have content practices will be scrambling for new business

Fuel Lines

The Moroch Agency’s Niche Blog Agencies talk about the value of content marketing but few are doing it and even fewer do it well. Agencies are historically bad at new business. Most agencies haven’t learned the lesson that it takes content that has value to attract their audience.

Agency 279
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Tatari Integrates Experian’s Marketing Data, Improving Buying and Measurement Capabilities

Martech Series

With access to Experian’s audience ecosystem, which provides a deeper understanding of consumers, Tatari bolsters its data and insights to further modernize TV advertising for brands, agencies, and publishers. More than 200 brands and agencies use the Tatari platform for buying and measuring TV advertising.

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What’s Native Got To Do With It? A Town Hall Conversation At IAB’s Advertising Technology Marketplace

InMobi

70% of marketers still don't know what it is, but according to projections, native advertising will account for nearly $3 billion in spend by the end of this year. This is a powerful statistic, and one that we explored in depth at the IAB’s Advertising Technology Marketplace in New York.

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2023 Programmatic Advertising For Dummies: Key Terms, Examples & Trends Explained

Monetize More

The goal of the Publisher was to build a web property that contained intriguing, entertaining and useful content to attract an audience the advertiser would want to reach with their marketing campaigns. Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience.

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McDonald’s, Spotify, Redefine Meat and Nissan are Digiday Marketing and Advertising Awards Europe winners

Digiday

For Best Use of Social, digital marketing agency Moburst and Redefine Meat were recognized for the brand’s European launch. Full DMAAE winners list below: Agency of the Year. RocketMill – The UK’s largest employee-owned agency. Wilderness Agency. Best Use of Native Advertising/Sponsored Content.

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HARIBO, Twitch, Regeneron and WSJ’s The Trust are among this year’s Digiday Content Marketing Awards finalists

Digiday

E-commerce agency BORN Group received a nomination for Best Use of Shoppable Content. It also leveraged ad testing and channel optimization techniques to improve performance continuously and set audience-specific benchmarks. As a result, the video series received 100 million impressions, exceeding the company’s goal by 211%.

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AdsKeeper Review 2021: Advertiser or Publishers? We Got You Covered!

Lemonads

AdsKeeper pricing models are CPC on channels such as Display, Mobile, Native, Social Advertising and it will allow you to reach consumers in industries or verticals such as Entertainment, Mobile App Installs, Health, and Beauty. What Is Native Advertising? That’s how native advertising is done wrong!