Smarty Ads

JUNE 29, 2023

In an era dominated by smartphones and a constant thirst for on-demand content, mobile video advertising has emerged as a formidable force in the marketing world. With the ability to captivate audiences in the palm of their hands, businesses are harnessing the power of mobile video ads to engage, entertain,

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Video Ads Entertainment Audience Advertising 52

AdvertiseMint

JANUARY 12, 2025

By tapping into Reddit’s community dynamics and subreddit-specific audiences, a Reddit advertising agency can craft tailored campaigns that drive traffic and conversions. Crafting Compelling Ad Content Creating content that resonates with Reddit users requires a genuine and authentic approach.

ROI 52

ROI Conversion Conversion Rate Brand Awareness 52

Digiday

JANUARY 29, 2023

As the various segments of the video industry slowly prepare for an upfront season that will start around the beginning of second quarter 2023, one corner of the business hopes it can secure a slightly bigger share of dollars — the cinema ad firms of National CineMedia (NCM) and Screenvision. This is up from 47% in 2021.

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Video Ads Media Advertising Brand Awareness 69

Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

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Ad network Video Ads Header Bidding CPM 40

illumin

DECEMBER 1, 2023

Brands can use programmatic strategies to effectively purchase ad space in relevant mediums and publications, increasing their results and improving the ROI. Whether you conduct your p rogrammatic advertising in-house , or externally via an agency, it’s important to keep track of changing trends to optimize your campaigns.

Advertising 104

Advertising Pop-Up Machine Learning Ad Space 104

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs).

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Martech Series

AUGUST 17, 2022

“While Mediaocean continues to invest in new capabilities for delivery and measurement in the CTV and video space, we are also deeply committed to advancing creative production and creative management capabilities as well,” said John Nardone, President of Mediaocean.

A/B Testing 87

A/B Testing Entertainment Video Ads MarTech 87

Martech

APRIL 1, 2024

“We’ve been trying to compete for media dollars by talking about how gaming is mass entertainment for playing the ‘scale’ card,” said IAB’s vice president, Experience Center Zoe Soon, at IAB PlayFronts this week. Gaming is entertainment- plus.” Easier Roblox ads and experiences. But a gamer is more than a consumer.

Pop-Up 110

Pop-Up Entertainment Audience MarTech 110

VideoWeek

MAY 3, 2024

In this week’s Week in Review: TF1 reports strong Q1 ad growth, Roblox rolls out video ads, and Sony and Apollo up their bid for Paramount. Percent Ad Revenue Growth After Streaming Revamp TF1 revenues were up 6.7 Initial brands deploying video ads on Roblox include e.l.f Top Stories TF1 Reports 6.6

Video Ads 52

Video Ads Ad Tech Media Audience 52

Adtaxi

MARCH 22, 2022

Social media feeds are full of videos shared by friends and family, notable brands post videos showcasing new products, and targeted ads even show up as we stream our favorite shows. Everywhere you look, video is an integral part of the user experience. social network video ad spending will grow to $24.35

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Advertising Marketing Video Ads Audience 72

VideoWeek

JULY 13, 2022

The best in European video and CTV advertising convened at Regent’s Park yesterday for Videoweek’s inaugural European Video Awards & Garden Party. The EVA winners were: Best Agency for Video (sponsored by Pubmatic) – Team5pm. Best Agency Team (sponsored by Vevo) – Silverbullet.

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Ad Tech Entertainment Food Video Ads 64

MNTN

JUNE 26, 2023

Today, advertising teams of all sizes have the opportunity to reach their ideal audiences with entertaining video ads. Thanks to programmatic video advertising, small- to medium-sized businesses and agencies can maximize the performance marketing power of the living room screen, too.

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Agency Conversion Rate Conversion Audience 52

VideoWeek

OCTOBER 21, 2022

Uber Opens Ad Division with Focus on Video Ads. Ride hailing app Uber has made a long awaited expansion of its ad offering, opening up a dedicated ad division and unveiling a new video ad offering. Quora Launches Video Ads. The ads will be available via both CPC and CPV bidding options.

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Video Ads Advertising Media Display Advertising 52

Single Grain

JUNE 30, 2022

To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. We've curated this list of the top 6 programmatic ad agencies to make it easier for you to choose a reputable one. Let’s begin!

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Agency Advertising Retargeting Conversion 52

VideoWeek

MARCH 26, 2025

The audiences preference has been shifting towards video for a while now, and with mobile accounting for two-thirds of last years ad spend, it’s not surprising that 84 percent of total video ad revenue is projected to be generated through mobile in 2030.

Education 59

Education Cookies Ad Tech Media 59

Martech

MAY 2, 2023

digital video ad spend grew at almost twice the rate of overall digital media in 2022, 21% versus 11% overall, according to the IAB. He added, “The video landscape has drastically changed, and ad-supported streaming is reaching a place of maturity.

Retail 117

Retail Electronics MarTech Manufacturing 117

Digiday

FEBRUARY 26, 2023

The media agency world seems to be in agreement that attention metrics can be an important metric to factor into planning and executing campaigns for clients. In some cases, clients are even pushing their media agencies to adopt attention metrics at a faster clip.

Media 69

Media Agency Pop-Up Banner 69

VideoWeek

NOVEMBER 10, 2023

In this week’s Week in Review: The Trade Desk has a strong Q3 but investors show concern at Q4 outlook, Roblox introduces video ads, and Reach lays off ten percent of its staff. Video ads will appear on existing in-game screens which appear within Roblox’s user-created worlds, which are specifically designed to run ads.

Video Ads 52

Video Ads Impressions Viewability Media 52

Brid.tv

FEBRUARY 16, 2023

Video ad monetization is one of the most profitable solutions for generating revenue from video content. As a result, many publishers are looking for ways to incorporate video into their business strategies. Production companies have the expertise, experience, and equipment to create high-quality video content.

Video Ads 52

Video Ads Entertainment Audience Brand Awareness 52

Martech Series

JULY 28, 2022

The collaboration equips brand and agency ad buyers with added transparency for display and video ad formats in mobile gaming environments. Integral Ad Science , a leader in digital media quality, announced a partnership with Anzu, an in-game advertising leader.

Viewability 84

Viewability Media Advertising Ad Tech 84

Single Grain

FEBRUARY 14, 2020

This hilarious video ad enabled the company to broaden brand awareness, expand their reach, and increase sales by 90% in the same year the ad debuted. Another thing to learn from this video is the incredible creativity in using blatant humor and a complete lack of euphemisms for brand storytelling.

Non-Profit 141

Non-Profit Audience Entertainment Brand Awareness 141

Single Grain

JULY 31, 2019

Because about two-thirds of Americans play video games and 62% install games on their phones, gamifying ads are a great way to advertise to this audience: With the Millennial generation having grown up on games, gamified ads are more entertaining and create a better ad experience for users. for standard ads).

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

VideoWeek

SEPTEMBER 27, 2024

In this week’s Week in Review: Amazon debuts new gen AI video tools, French retailers launch retail media partnerships, and Hearst reported improved ad market conditions in 2024. Currently in beta, the video generator forms part of Amazon’s Sponsored Brands campaign suite, and is available to ad partners at no additional cost.

Retail 98

Retail Marketing Audience Media 98

VideoWeek

DECEMBER 8, 2023

Together, these contracts will provide faster and more comprehensive reporting of programmes and ads, giving advertisers, agencies and broadcasters earlier insight into how their programmes and campaigns are performing,” said Caroline Baxter, Research Operations Director at Barb. Read on VideoWeek.

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Video Ads Media Agency Ad Tech 52

VideoWeek

DECEMBER 16, 2022

Digiday reported that Netflix has begun offering advertisers money back, after missing viewership guarantees on its ad-supported layer by as much as 20 percent, according to reports. They don’t have enough inventory to deliver,” said one agency exec. “So The Week For Agencies. Diversity in Ad Creative Dropped in 2022.

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Media Audience Retail Agency 98

Digital Turbine

APRIL 10, 2023

Jumpstart your week here: Mobile games are our most popular form of kill-time entertainment. But for some reason, gaming revenue is growing at a slower pace than CTV or social media – with brands and agencies spending less than 5% of their budgets on the platform. seconds for mobile web video ads and 2.5 In the U.S.

Advertising 52

Advertising Video Ads Audience Entertainment 52

Digiday

APRIL 16, 2023

Magnite has unveiled ClearLine, an offering that provides media buyers with access to “premium video inventory” without the need for a demand-side platform. SpringServe, our video ad server, is the foundation for ClearLine. In an email exchange with Digiday, Buckley had the below to add about the offering.

Demand Side Platform 69

Demand Side Platform Advertising Ad Tech Ad Server 69

VideoWeek

MARCH 14, 2025

Thanks to the development of mobility, the demand for in-car entertainment is also playing an increasingly important role for sports fans worldwide. The agencies described the request as “a standard part of the regulatory process”, and say they still expect the deal to close in the second half of this year.

Food 52

Food Ad Tech Media Agency 52

Digiday

SEPTEMBER 14, 2022

Taking measure Smart TV’s share of streaming watch time Amazon’s enigmatic entertainment arm, Twitch’s loosened grip, Netflix’s cost-cutting and more. The key hits: TV networks and agencies are bogged down by measurement providers’ movable methodologies. Taking measure. and VideoAmp. That’s the ultimate goal.

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Agency Entertainment Video Ads Shipping 68

VideoWeek

JANUARY 20, 2023

Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won. This is a cost saving measure by Reach.

Ad Tech 98

Ad Tech Media Cookies Audience 98

Digiday

MAY 4, 2023

Roblox announced that advertisements would be coming to its virtual experience platform last year , with Roblox ads coming in the form of digital billboards, video ads and “Portals” that allow users to jump from one experience to another. In a data poll that ran between Feb.

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Advertising Fashion Entertainment Video Ads 69

VideoWeek

NOVEMBER 3, 2023

“By integrating the IRIS_ID with Equativ, we look forward to providing advanced ad decisioning capabilities that are unique in the marketplace,” said Sean Holzman, EVP Ad Platforms and Agencies at IRIS.TV. However, broadcaster video-on-demand (BVOD) spend was up, jumping 5.6 Read on VideoWeek. billion, up 4.9

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Ad Tech Ad Server Agency Media 98

Digiday

MAY 1, 2023

YouTube, Vizio, Amazon and a range of minority-owned media companies pitched their content, audience reach and ad offerings, with a focus on their ability to engage specific audiences — Gen Z, diverse and passionate entertainment and sports viewers in particular. Ad spend in the U.S. Ad spend in the U.S.

Audience 69

Audience Entertainment Media Brand Awareness 69

Digiday

JANUARY 31, 2023

Shorts ads have primarily been aimed at direct-response advertisers as brand advertisers wait on audience growth, improved controls and more robust reporting. Despite the limitations, agency executives expect advertiser investment in Shorts ads to increase. “It’s increasing. But it’s a little quicker.

Advertising 69

Advertising Agency Video Ads Audience 69

InMobi

SEPTEMBER 7, 2016

Traditionally, brands and agencies have conceptualized and created 'video' content with a TV screen in mind. That's the first impediment for a user - brands need to conceptualize and create video content keeping a smaller, though an equally powerful, mobile-screen in mind. So what changes for brand advertisers?

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Video Ads Rich Media Banner Display Advertising 52

Digiday

JUNE 14, 2022

The real upfront market Connected TV’s ad viewability issue Netflix seeks ads help, YouTube opens up, Disney drop its TV programming chief and more. The key hits: As TV networks and agencies wrap up their initial upfront negotiations, the real buying cycle begins. said a second agency executive. The real upfront market.

Marketing 69

Marketing Viewability Agency Ad Tech 69

AdvertiseMint

SEPTEMBER 17, 2023

Below are the different types of TikTok ads: 1. In-feed ads. In-feed ads are short video ads that appear in TikTok users’ feeds as they scroll through the app. An in-feed ad can last up to 60 seconds and usually includes a call to action button. TopView ads. Are you ready to advertise on TikTok?

Fashion 52

Fashion Video Ads Food Education 52