Adweek

SEPTEMBER 20, 2024

During London Fashion Week, the brand Chopova Lowena revealed its Chuckaboo spring/summer 2025 line, which includes frilly dresses, colorful leggings - and a handbag designed to hold a jar of Hellmann's mayonnaise. Agency Ogilvy UK collaborated with the designer to create the Margaret bag, named for Hellmann's cofounder Margaret Hellmann.

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Adweek

MARCH 28, 2023

If that sounds like the setup for a fashion-forward sci-fi flick, it's no accident. Independent agency Design Army has created a retro-futuristic world straight out of a classic.

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Fashion Agency 317

Adweek

SEPTEMBER 30, 2022

Swiss luxury fashion house Chopard is using an augmented reality try on lens from Snapchat to promote its new My Happy Hearts collection of hearts that can be worn by themselves or stacked as accessories.

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Fashion Agency Media 279

Adweek

JUNE 8, 2022

The work, from agency VCCP NY, stars "three innovators at work on their craft" in music, fashion and sports, set to the upbeat TikTok hit. White Claw returns to its now-established formula of beautiful people doing cool things in black-and-white cin?ma this time with a streetwear twist, to introduce its new lemonade hard seltzer.

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Adweek

NOVEMBER 15, 2024

Viney spent nearly six years as Google's group creative director, leading its in-house Google Brand Studio creative agency and founding the Alphabet-owned company's Creative Fellowship for diverse emerging creatives. Brandon Viney joined athleisure giant Lululemon as vp, North America brand creative director.

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Agency Fashion Retail 279

Adweek

SEPTEMBER 28, 2022

Agency network Dentsu has named Madeleine Fashion Group's chief executive Karin Zimmermann as its new CEO for the German and DACH (Germany, Austria and Switzerland) markets, succeeding Ulrike Handel who left Dentsu International.

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Adweek

NOVEMBER 22, 2022

Whether it's music, fashion or entertainment, Combs knows exactly what's going on by staying in tune with his audience and being right at the pulse of culture. Combs Enterprises is an agency with a portfolio of various businesses and investments spanning music,

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Fashion Entertainment Audience Agency 246

AdExchanger

SEPTEMBER 15, 2023

Media mix modeling is back in fashion. The post The Big Story: Why MMM Is Back In Fashion appeared first on AdExchanger. Meta, Amazon and Google are finding ways for marketers to measure the effectiveness of their entire advertising spend. Should we trust them?

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Fashion Media Advertising Marketing 111

Adweek

APRIL 21, 2023

As prom season gears up, teens everywhere will be looking to combine fancy fashion and fun, and Red Lobster is ready to welcome high schoolers with a stylish accoutrement--a bib. An upbeat dining experience is why Red Lobster is a popular pre-prom destination, and why its new Prom Drip Bib fit into the experience.

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Fashion Food Agency 290

More About Advertising

APRIL 4, 2024

Sunshine, the agency founded in 2013 by Mother’s former joint heads of entertainment, Al MacCuish and Kit Hawkins, has sold to luxury fashion and lifestyle communications company, The Independents.

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Fashion Agency Entertainment Communications 59

Martech Series

SEPTEMBER 9, 2022

Intuit Mailchimp announced its NYFW: The Shows debut through a new capsule collection and pop-up shop featuring five Black In Fashion Council (BIFC) selected designers. These designers are breaking through, making moves, and changing the world with confidence. Director of Brand and Content Marketing.

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Pop-Up Fashion Healthcare MarTech 88

Martech

SEPTEMBER 10, 2024

As the space gets more complex, both in-house and agency ad teams are stretched thin, trying to do more with the same — or less — people and budget. While automation has existed in the advertising space for years, many organizations deploy it in a limited fashion–such as using automation tools within each individual publisher.

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Media Advertising Ad Ops Non-Profit 112

Adweek

SEPTEMBER 30, 2024

The Cowboy Carter singer takes a starring role in the brand's reprise of its 1985 ad from London agency BBH. Levi's iconic "Launderette" ad has had an Americana makeover with help from Beyonce. Set to the sound of "I Heard it Through the Grapevine" by Marvin Gaye, the original spot showed model Nick Kamen strip.

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Agency Fashion Advertising 342

More About Advertising

MAY 3, 2024

Aside from rebranding agency The&Partnership as T&Pm (he seems to like verbal origami) and bringing media shop m/Six in-house as part of a full service offer. … The post Clare Hornby launches fashion brand ME+EM internationally – with T&Pm first appeared on More About Advertising.

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Fashion Agency Media Advertising 64

Digiday

OCTOBER 16, 2024

However, on day two of Digiday’s Media Buying Summit in Palm Springs, agency execs explained that focusing too much on performance-driven tools often comes at the expense of long-term brand-building.

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Agency Fashion Media Advertising 88

More About Advertising

OCTOBER 4, 2022

First up is ‘Fashion – driving growth through desirability,’ home territory for ODD, the Next 15-owned fashion agency. The post House 337 launches The Demand Index with deep dive into fashion market first appeared on More About Advertising.

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Fashion Marketing Agency Advertising 59

Digiday

NOVEMBER 27, 2023

Faux out-of-home advertising made headlines this year as major marketers like L’Oreal-owned Maybelline as well as fashion brand Jacquemus, among others, worked with artists to create surreal out-of-home marketing that would stand out in real life and virally on social media.

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Agency Fashion Marketing Media 95

Exchange Wire

AUGUST 4, 2022

Having recently celebrated its ten-year anniversary, B2B ad tech specialist PR agency The Digital Voice has now appointed eight new starters, including a leading marketing operations specialist from the fashion industry; bringing its team to 26 across the UK and [.].

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Ad Tech Agency Fashion Marketing 81

More About Advertising

OCTOBER 12, 2022

Are fashion ads improving? They’ve taken their time of course but these days agencies – when they’re involved, which they aren’t always – have to work a bit harder to fend off the blandishments of other communications, chiefly the dreaded influencers.

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Fashion Communications Agency Advertising 64

More About Advertising

DECEMBER 16, 2024

The Mother Family agency has made waterproof fashion festive with a cracker-style crown that can endure the elements. The changeable British weather has given rise to a new era of covetable rain-proof brands, and now The Or has taken the trend one step further.

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Fashion Agency Advertising 52

MNTN

JANUARY 31, 2025

In partnership with digital advertising agency Closed Loop , they used MNTN Matched to find the right B2B decision-makers on Connected TV (CTV). ” John Thuet CMO, JASE Medical Results Born Footwear Fashion and apparel is a crowded space year-round, but especially during Q4. Take scheduling platform, Calendly , for instance.

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Healthcare Fashion Audience Impressions 98

Single Grain

APRIL 3, 2020

If you’re a skilled marketer, you’ve probably dreamed of starting your own agency and building a business that gives you freedom and a sense of accomplishment. Bonus: We created a video detailing the playbook that Eric used to take Single Grain from zero to a 7-figure agency. Industry (Healthcare, Education, etc.). Click To Tweet.

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Agency Marketing SEO Brand Awareness 107

More About Advertising

JANUARY 10, 2023

Dentsu media agency iProspect has won online retailer Zalando’s global business, its second big win in a year after BMW. The post Online fashion giant Zalando moves media to Dentsu’s iProspect first appeared on More About Advertising. Zalando moves from OMG.

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Fashion Media Retail Agency 59

More About Advertising

NOVEMBER 13, 2023

Purpose has rather fallen out of fashion in ads but that doesn’t mean it should be completely forgotten. Two creative agencies in the Havas stable – BETC Paris and Buzzman – are using it to some effect, to try to effect change.

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Agency Fashion Advertising Media 80

Digiday

FEBRUARY 22, 2023

While live shopping is already growing steadily in China and other parts of Asia, agencies are beginning to test these commerce features in the U.S. The most popular product in live commerce is apparel and fashion, accounting for 35.6% The fashion brand then extended the livestream to Europe and North America. In the U.S.,

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Conversion Agency Fashion Retail 96

AdvertiseMint

JANUARY 7, 2025

What they have accomplished requires dedication, passion and an Los Angeles advertising agency. By aligning with reputable brands, the family enhances their public image, staying at the forefront of fashion and beauty.

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Marketing Fashion Audience Impressions 52

Digiday

APRIL 17, 2024

Henault, who also oversees the WNBA and G League, cited the intersection of sports and culture that the professsional basketball league has cultivated as a means to growing its global fan base. “[We have] 2.3

Fashion 88

Fashion Agency Media Marketing 88

More About Advertising

FEBRUARY 13, 2024

Uncommon only opened in New York a few months ago, but already the Havas agency is walking into New York Fashion Week with a new high-concept boot that is more of a stunt than a launch.

Fashion 52

Fashion Agency Advertising 52

More About Advertising

SEPTEMBER 5, 2024

Now that John Lewis has got its fashion mojo back, Marks & Spencer is facing some serious competition on the high street (although in reality the battle is probably online).

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Fashion Advertising Agency 52

Adweek

MARCH 13, 2024

Men's Wearhouse might agree, as the 50-year-old boutique retailer launches its first 2024 ads with new agency Party Land, experimenting with over-the-top humor. Mark Twain didn't originate the saying, "the clothes make the man," but he did famously add his own kicker to that old proverb: "Naked people have little or no influence on society."

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Retail Agency Fashion 299

Adweek

FEBRUARY 2, 2023

After a competitive review, Levi's selected Droga5 New York and Sao Paulo as its new lead creative agency last year to develop a global campaign celebrating the 150th anniversary of the brand's 501 Jeans. The result is "The Greatest Story Ever Worn," kicking off during the Grammy Awards on Sunday with the release of three.

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Agency Fashion 290

Single Grain

MAY 16, 2023

In the fashion industry, Facebook clothing ads have become essential for fashion brands looking to produce more sales and establish their brand identity. Work With Us 11 Reasons Why Facebook Clothing Ads Are a Must-Have for Fashion Brands Social media platforms are deeply interwoven into consumers’ lives.

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Fashion Retargeting A/B Testing Audience 52

Adweek

JULY 13, 2022

It is Le Pliage" summer 2021 campaign from creative agency Fred & Farid Los Angeles and Studio Sander Plug became the French accessory brand's most successful campaign to date. Longchamp's "It is not a bag. Now they're hoping to build on that success with two new spots using the same tagline. Replay" employs the same.

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Agency Fashion 246

Adweek

AUGUST 16, 2022

We can Be," created by agency The Elephant Room, aims to elevate the voices of teen girls, Being a teenage girl can be difficult--and social media has amplified many of those challenges. In this digital environment where much of reality is filtered, Puma's new campaign encourages girls to show up as their authentic selves.

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Media Agency Fashion 246

Digiday

DECEMBER 8, 2022

Influencer marketing is maturing as a business for many marketers and media agencies as they find ways to leverage creator content and gain new audiences. As Vickie Segar, founder of influencer marketing agency Village Marketing, explained, direct-to-consumer brands were quick to embrace influencers 10 years ago when she started her business.

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Agency Marketing Fashion Media 83

Basis

DECEMBER 4, 2024

To explore how these trends may impact brands and agencies in 2025, we brought together four industry veterans to share their insights and predictions. In addition, many brands and agencies are working to align their linear TV and CTV investments to maximize reach and manage frequency across both channels.

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Advertising Retail Pop-Up Media 88

Digiday

JUNE 13, 2022

The Eleven-owned media company billed Magnet as a social content agency rather than the more typical branded content studio label that publishers have opted for in the past. That designation would fit Johnsen Karr’s background, having come from the agency world and worked for agencies including McCann NY, Deutsch NY and 360i.

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Agency Fashion Entertainment Media 67