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Scaling local advertising with automation in the new media landscape by Fluency

Martech

As the space gets more complex, both in-house and agency ad teams are stretched thin, trying to do more with the same — or less — people and budget. While automation has existed in the advertising space for years, many organizations deploy it in a limited fashion–such as using automation tools within each individual publisher.

Media 113
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From Professional Sports to B2B Software — All Kinds of Brands Use MNTN Matched To Drive Powerful Results

MNTN

In fact, five MNTN customers in wildly different industries were able to drive impressive performance during a peak shopping moment. In partnership with digital advertising agency Closed Loop , they used MNTN Matched to find the right B2B decision-makers on Connected TV (CTV). Its a tall order, but it can be done.

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How the Kardashians Mastered Marketing

AdvertiseMint

What they have accomplished requires dedication, passion and an Los Angeles advertising agency. By aligning with reputable brands, the family enhances their public image, staying at the forefront of fashion and beauty. What aspect of the Kardashian marketing strategy do you find most impressive or influential?

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Why Facebook Clothing Ads Are a Must-Have for Fashion Brands

Single Grain

In the fashion industry, Facebook clothing ads have become essential for fashion brands looking to produce more sales and establish their brand identity. Work With Us 11 Reasons Why Facebook Clothing Ads Are a Must-Have for Fashion Brands Social media platforms are deeply interwoven into consumers’ lives.

Fashion 52
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Croud wins Jigsaw digital marketing

More About Advertising

British fashion retailer Jigsaw has appointed Croud as its digital marketing agency. Jigsaw digital director Raine Peake says: “We were impressed with Croud’s experience in the retail fashion and luxury. Croud kicks off in July to widen Jigsaw’s audience on platforms including Pinterest and TikTok.

Fashion 59
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What Today’s Buzzwords Reveal About the State of the Advertising Industry

Basis

“ Buzzword : A keyword; a catchword or expression currently fashionable; a term used more to impress than to inform, esp. Of course, as the OED notes in their definition of “buzzword,” these terms and phrases can be used more to impress than to inform. If it’s not driving measurable growth, it's cut.

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Hyundai, CBS Sports and AB InBev are among the Digiday Content Marketing Awards winners

Digiday

For Best Agency/Client Collaboration, CBS Sports and Bonobos claimed the award for their “Decades of Drip” campaign, which used social-first branded content videos to promote Bonobos’ golf wear line. million impressions and 3.4 This branded content alone drove 7.5 million video views. Continue reading this article on digiday.com.