Remove Agency Remove Fashion Remove Pop-Up
article thumbnail

Intuit Mailchimp Debuts NYFW: The Shows Capsule Collection And Pop-up Shop in Partnership With The Black in Fashion Council

Martech Series

Intuit Mailchimp announced its NYFW: The Shows debut through a new capsule collection and pop-up shop featuring five Black In Fashion Council (BIFC) selected designers. These designers are breaking through, making moves, and changing the world with confidence. Director of Brand and Content Marketing.

Pop-Up 88
article thumbnail

Expert Roundtable: The Trends That Will Shape Advertising in 2025

Basis

But new innovations and approaches are slowly but surely improving the experience for advertisers, while opening up new possibilities. To explore how these trends may impact brands and agencies in 2025, we brought together four industry veterans to share their insights and predictions.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Why mass marketing will not work on Gen Z – it’s all about subcultures

Digiday

Research finds mass marketing is unlikely to work for Gen Z, which tends to reject mainstream pop culture and embrace niche cultures – and these trends are moving faster than ever before. A new study by media agency Horizon Media and its social content agency Blue Hour Studios aims to help marketers demystify the TikTok generation.

Pop-Up 99
article thumbnail

Why agency founder Ian Schatzberg wants to ‘foster a culture that uplifts and empowers marginalized voices’

Digiday

The 38-year-old CEO and cofounder of brand agency General Idea Agency kept silent about his sexuality early on in his career, believing it would make it easier for clients and peers to trust his perspective if he remained silent about his own identity. Founded General Idea Agency (2018).

Agency 69
article thumbnail

Why Kim Kardashian is sold on QR codes for Skkn by Kim

Digiday

The brand’s target audience for the QR code campaign is 18-to-55-year-old women who have an interest in skincare, beauty and fashion. Working with Flowcode positions Skkn by Kim for connecting “with our consumers, driving purchases and measuring the impact of the campaign with real-time analytics,” Kardashian told Digiday.

Pop-Up 95
article thumbnail

Generative AI’s application to brand safety is said to speed up the process and be more accurate

Digiday

In yet another example of its broad application, digital video ad firm Pixability is employing ChatGPT to improve brand suitability standards and boost confidence for advertisers looking to invest dollars in content on YouTube and other digital video platforms, while also speeding up the process dramatically.

Pop-Up 76
article thumbnail

Down this road before: Introducing the new generation of Buick.

Gods of Advertising

She grew up with Buicks and knows her Buicks. A valet keeps running past a new Buick in the parking lot searching for what we surmise must be an old-fashioned car. For that, I wrote the line, “New Generation of Olds” but America really only remembers the step-up line, which became part of the pop culture lexicon.

Fashion 59