Monetize More

JULY 12, 2022

Google Ad Exchange is a very popular ad exchange platform that allows large publishers to sell their ad inventory to advertisers and agencies. Through this technology-driven platform, publishers can receive the highest price possible for their ad spaces while also helping advertisers and agencies target consumers more efficiently.

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Monetize More

MAY 20, 2023

Similar to AdSense, they provide a 100% fill rate and even work with direct and programmatic partners to generate better ad revenues for publishers. They help publishers with unique ad inventory optimize their ad stack while offering a fixed CPM rate with a 100% fill rate. Click here to sign up for Epom.

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Fill rate Ad network Video Ads Ad Inventory 52

Brid.tv

APRIL 17, 2024

This provides publishers with consistent revenue and helps prevent low fill rates. Even larger publishers and networks feel the pressure of maintaining ad ops and sales teams, so they frequently turn to third-party agencies to handle direct deals, such as TargetVideo. This entire process is difficult for any smaller publisher.

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Ad Inventory Fill rate Ad Ops Ad Space 52

Brid.tv

MARCH 30, 2023

This provides publishers with consistent revenue and helps prevent low fill rates. Even larger publishers and networks feel the pressure of maintaining ad ops and sales teams, so they frequently turn to third-party agencies to handle direct deals, such as TargetVideo. This entire process is difficult for any smaller publisher.

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

InMobi

APRIL 4, 2019

Often, a publisher’s premium inventory is made available in this manner, which can help drive up ad prices; however, as a result, it can also lead to low fill rates. Both sides have a lot of control and oversight here, but again low fill rates are an issue. It’s also difficult to scale such arrangements.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

Flashtalking by Mediaocean

MARCH 31, 2022

“This standardization of ad formats will enable publishers to scale their inventory more easily across different distribution channels, such as programmatic marketplaces or ad networks, which will deliver better fill rates,” said Anthony Katsur, CEO, IAB Tech Lab.

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Fill rate Ad network Viewability Video Ads 52

InMobi

SEPTEMBER 14, 2021

One way in which many app publishers are looking to further boost ad revenues and improve fill rates is through in-app header bidding, or in-app bidding as it’s sometimes called. It also often boosts fill rates, since all interested demand sources get to bid on all ad placement opportunities.

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Header Bidding Banner Fill rate Ad Exchange 52

InMobi

FEBRUARY 28, 2021

UIDs enable ad tech agencies and marketers to target the right users with the right advertisements at the right time across platforms and devices. Thus, publishers partnered with Universal ID partners will have a higher fill rate. This is where the Universal IDs (or UIDs) come in.

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Demand Side Platform Fill rate Ad Tech Cookies 52

InMobi

JULY 26, 2021

Agency Partnerships: Understand if unique demand partnerships and/or agency preferential status are part of their supply path optimization (SPO) efforts. At InMobi Exchange, we take pride in being an approved in-app partner of choice for the world’s largest agencies.

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Header Bidding Click Through Rate Demand Side Platform Fill rate 52

Clearcode

MARCH 21, 2023

In this article, we’ll explain what an ad network is, how it works, what the key features of an ad network are, and showcase a development project where we designed and built an ad network for an advertising agency. An advertising agency partnered with Clearcode to improve the performance of its ad network and expand the feature set.

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Ad network Header Bidding Ad Ops Ad Server 52

InMobi

JULY 24, 2019

Chas is the founder of PubRev+ , a premier independent global consultative agency providing commercial optimization and strategic revenue creation for app publishers. Benefits of Getting More Bid Requests for Revenue, Fill Rates Second is competition. So that's a really good thing. You're adding more ad networks here.

Header Bidding 52

Header Bidding CPM Ad network Fill rate 52

InMobi

AUGUST 7, 2019

Are you running shadow ads in the background and therefore that will reduce your fill rate because your viewability is going to be down? Do you have, are you running agency sales? Are you talking to agencies around running direct sales? Are you firing events at the right place? Are you firing pixel trackers?

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Ad Ops A/B Testing Header Bidding Fill rate 52

Monetize More

JUNE 2, 2022

In this case, an agency may be involved in being the mediator for initiating communication between the publishers and advertisers. In this case, auctions are not conducted and the ad inventory is sold at a fixed rate. For direct deals, advertisers connect with publishers directly or via a trusted agency.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

Single Grain

AUGUST 8, 2023

Case Study 1: Hestan Culinary Sees Over 300% Increase in BOFU ROAS After Switching to Programmatic Advertising Advertiser : Hestan Culinary Advertising Agency That Drove Success : Single Grain Challenge : Hestan Culinary experienced a continuous decline in performance during Spring 2022, posing a significant challenge.

Advertising 52

Advertising Ad Space Impressions Healthcare 52

Brid.tv

DECEMBER 21, 2022

The platform boasts high ad fill rates and partnerships with some of the best ad vendors on the market, including AdMob, MoPub, AppLovin, and more. Key Features: Programmatic and direct deals AI-powered ad optimization High reported ad fill rates Excellent support for developers and publishers Extensive mobile SDK available.

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Lemonads

SEPTEMBER 18, 2020

AdsKeeper Review Company Founded in 2013, AdsKeeper is a fast-growing ad recommendation platform that adjusts native ads to the needs of direct advertisers, media agencies, and affiliates. That’s right, but let’s discover more about AdsKeeper’s Company !

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Brid.tv

AUGUST 31, 2022

Agency — Agency is often an intermediary party that handles video ad creation , ad placements, and campaign optimization for the advertiser. Demand-Side Platform (DSP) — A DSP is a platform that enables advertisers (or their partner agencies) to buy ad inventory at scale, usually with the help of automation.

Advertising 52

Advertising Video Ads Ad Server Cookies 52

InMobi

APRIL 12, 2019

There are a lot of different players within the mobile app advertising ecosystem , from agency trading desks and demand-side platforms to third-party verification providers, supply-side platforms and everyone else in between. Before choosing an advertising solution, be sure to ask these 15 crucial questions.

Header Bidding 52

Header Bidding Advertising Ad Server Ad network 52

Brid.tv

JUNE 26, 2023

Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fill rates, and increasing video revenue. This network is more tailored toward advertisers and aims to help brands and agencies launch and optimize performance-driven ad campaigns and reach new customers.

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Ad network Video Ads Header Bidding CPM 40

Lemonads

SEPTEMBER 10, 2020

This is especially powerful for agencies looking to make a positive brand impact. Founded in 2013, AdsKeeper is a fast-growing ad recommendation platform that adjusts native ads to the needs of direct advertisers, media agencies, and affiliates. Their ads blend seamlessly into all native environments.

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Ad Monsters

MARCH 18, 2025

More concerning, this decision is part of a broader rollback of cyber threat prevention initiatives across key federal agencies, including the FBI and the Cybersecurity and Infrastructure Security Agency (CISA), further weakening US cyber defenses. Theres also the threat of reputational risk from serving bad ads.

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YieldBird

JANUARY 31, 2025

– Currently I do not see too much impact on our industry – GenAi will change the Buy side and agency industry first – but rather on the creation/creative end of things, but also real time campaign optimisation. Fill Rate effectiveness in selling ad inventory. Will that change in 2025? Will that change in 2025?

Header Bidding 52

Header Bidding Cookies Fill rate Video Ads 52

Digiday

MARCH 13, 2023

programmatic business sees a 26% decrease in its CPMs when the content is flagged as unsafe but when fill rate is taken into account, that number becomes worse at 37%, according to Katherine Le Ruez, the director of commercial strategy and operations at The Guardian. On average, The Guardian’s U.K.

CPM 68

CPM Viewability Marketing Fill rate 68

VideoWeek

MARCH 21, 2025

Publicis Integrates Adobe Firefly into CoreAI French agency holding company Publicis Groupe has announced an expansion of its global strategic partnership with Adobe, which will see Adobe’s text-to-image and text-to-video tool Adobe Firefly integrated to Publicis’s group-wide CoreAI operating system.

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Demand Side Platform Ad Tech Retail Fill rate 52

VideoWeek

JANUARY 17, 2025

The Trade Desk added that the integration will help publishers provide data signals to maximise demand and fill rates, using its platform to show publishers which data signals are most highly valued by advertisers. She added that advertisers will be able to manually restart campaigns if the ban is postponed. Read more on VideoWeek.

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