Monetize More

MAY 30, 2023

We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Brid.tv

APRIL 17, 2024

This provides publishers with consistent revenue and helps prevent low fill rates. Advertisers get insight into their ad viewability — whether their ads are visible, i.e., displayed in a suitable environment (before-the-fold, above-the-fold, video, banner, etc.) and served to their target audience.

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

Flashtalking by Mediaocean

MARCH 31, 2022

“This standardization of ad formats will enable publishers to scale their inventory more easily across different distribution channels, such as programmatic marketplaces or ad networks, which will deliver better fill rates,” said Anthony Katsur, CEO, IAB Tech Lab.

Fill rate 52

Fill rate Ad network Viewability Video Ads 52

InMobi

APRIL 4, 2019

Often, a publisher’s premium inventory is made available in this manner, which can help drive up ad prices; however, as a result, it can also lead to low fill rates. Both sides have a lot of control and oversight here, but again low fill rates are an issue. It’s also difficult to scale such arrangements.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

Brid.tv

MARCH 30, 2023

This provides publishers with consistent revenue and helps prevent low fill rates. Advertisers get insight into their ad viewability — whether their ads are visible, i.e., displayed in a suitable environment (before-the-fold, above-the-fold, video, banner, etc.) and served to their target audience.

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

InMobi

JULY 26, 2021

Agency Partnerships: Understand if unique demand partnerships and/or agency preferential status are part of their supply path optimization (SPO) efforts. At InMobi Exchange, we take pride in being an approved in-app partner of choice for the world’s largest agencies.

Header Bidding 52

Header Bidding Click Through Rate Demand Side Platform Fill rate 52

InMobi

AUGUST 7, 2019

Are you running shadow ads in the background and therefore that will reduce your fill rate because your viewability is going to be down? Do you have, are you running agency sales? Are you talking to agencies around running direct sales? Are you firing events at the right place? Are you firing pixel trackers?

Ad Ops 52

Ad Ops A/B Testing Header Bidding Fill rate 52