Digiday

JULY 9, 2024

With greater economic pressures and competition from consultancies that doesn’t appear to be ebbing, media agencies are expanding their arsenals with financial and business intelligence for clients. Continue reading this article on digiday.com.

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OCTOBER 6, 2022

The post The Specialist Works wins £20m Neilson finance account first appeared on More About Advertising. Neilson COO David Rees says: “Having a solid TV strategy is crucial to us as we enter our next phase of growth and expand our brand portfolio.

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SEPTEMBER 22, 2022

A new campaign from Dentsu Creative lifts the lid on fossil fuel finance with a message about the climate-unfriendly behaviour of many banks — in contrast to the Co-operative Bank, which hasn’t financed fossil fuel production for 20 years. The ad shows a customer taking money out of an ATM while the walls of the.

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AUGUST 26, 2022

The post Wieden+Kennedy rises to the Revolut finance challenge first appeared on More About Advertising. ‘Your Way In’ seeks to de-mystify money for ordinary people, good luck with that one.

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OCTOBER 12, 2022

Finance directors are putting marketing and advertising budgets under heavy scrutiny as companies across the world face a volatile and unpredictable marketplace, according to new research from the World Federation of Advertisers (WFA) and Ebiquity. The new study assessed the intentions of 43 multinational companies.

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Adweek

JANUARY 20, 2023

Lomax, who joined Google in 2011 as part of its creative agency team, was previously managing director of finance, automotive, marketplaces and travel, a position she took up last September. Google has promoted Alison Lomax to become its managing director for video platform YouTube across the U.K. and Ireland.

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NOVEMBER 14, 2024

Progressive marcoms group MSQ has bought leading German customer experience digital agency UDG. MSQ recently bought US agency SPCSHP (formerly Big Spaceship.) UDG, headquartered in Hamburg with an … The post MSQ buys 350-strong German CX agency UDG first appeared on More About Advertising.

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Adweek

AUGUST 25, 2022

British fintech Revolut claims to want to break down those barriers and make finance more accessible. Created by agency Wieden+Kennedy. The realm of money can appear closed off, ruled by the elite and powerful.

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All About Advertising Law

MARCH 9, 2020

The staff of the Federal Trade Commission’s (FTC) Bureau of Consumer Protection released a much-anticipated paper on small business financing that highlights enforcement dangers on February 26, 2020. Finance providers that offer products with different features.

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Ad Monsters

AUGUST 26, 2024

Explore the ripple effects on vendors, agencies, and the entire ad tech ecosystem, and learn about alternative financing solutions that could offer a lifeline in this challenging landscape. In 2023, the beverage giant requested extended payment terms (up to 360 days) from its agencies. Risk rises as liquidity falls.

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SEPTEMBER 6, 2023

Nicely done and a good … The post A mixed 30-second bag: Amazon Business, Hillarys and UK Finance first appeared on More About Advertising. First up is Amazon Business from Joint showing that Rome really could have been built in a day, if only Emperor Bezos had been in charge.

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FEBRUARY 8, 2024

WPP is investing in a new digital agency, OH-SO Digital, launching in March in Hamburg and Prague with Berlin and Munich planned to follow. OH-SO … The post WPP backs new Mattes Schrader digital agency first appeared on More About Advertising.

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OCTOBER 24, 2024

Mat Goff’s new agency Ark has won a place on the Binance agency roster. Binance global CMO Rachel Conlan says: “The team at ARK have … The post New Mat Goff agency Ark wins Binance place first appeared on More About Advertising. Binance claims to be the world’s biggest cryptocurrency exchange.

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VideoWeek

NOVEMBER 20, 2023

Just over ten years ago, agency holding groups Publicis Groupe and Omnicom Group shocked the industry by announcing plans to combine their businesses in a “merger of equals”. As one combined entity, the two would have overtaken WPP as the largest agency holding group in the world – their market caps of roughly $14.5

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OCTOBER 30, 2024

Publicis is baring its teeth this Halloween with a mounting pile of dismissals among its US agencies. Last week it was its media agency employees taking the hit – ostensibly through non-compliance with its instruction to spend at least three days in the office.

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SEPTEMBER 26, 2024

Is thinking ‘big’ always the beau ideal for agencies? Here’s why agencies should be thinking ‘small’ instead… THE BIG AND SMALL OF IT One of the first questions posed to the leader of any business, agency or otherwise, is generally one of ambition.

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JANUARY 25, 2024

Timely in a way as current IPA president Josh Krichefski from EssenceMediacom is promoting a ‘People First’ agenda aimed at improving mental health in agencies. The census clearly shows there’s much … The post IPA agency census shows industry beset by instability first appeared on More About Advertising.

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Digiday

JUNE 4, 2023

Global influencer agency Billion Dollar Boy has jumped onto the AI bandwagon, by using artificial intelligence to boost its creator platform – in particular to improve the search and discovery of influencers. operations, which generated $40 million in revenue last year, the agency is experimenting with how AI can shape the creator business.

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APRIL 18, 2024

Car companies are having to do everything themselves these days, from offering insurance (as JLR does) to finance. Now JLR-backed car rental provider The Out has appointed indie full service agency Cream to handle its business. A few years ago VW was described as Europe’s biggest bank.

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OCTOBER 3, 2024

London-based international marcoms company MSQ has made its biggest move into the US so far with the acquisition of creative agency SPCSHP (formerly Big Spaceship.) Founder and chairman Michael … The post MSQ makes biggest move into US with SPCSHP agency first appeared on More About Advertising.

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SEPTEMBER 13, 2024

When a client hits rough waters the agency tends to cop it and insurer Direct Line, which said recently that it was going to put some new products on price comparison sites for the first time, has certainly been struggling.

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VideoWeek

JUNE 26, 2023

But a senior Irish media ad agency figure told the Sunday Independent that the payment represents “the tip of the iceberg when it comes to payments made by RTÉ by way of secretive credit notes.” . “We were motivated purely by the need to find a solution to honour the contractual obligation,” notes Forbes.

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DECEMBER 15, 2023

And this without a media agency, where most of the trad. holding companies’ revenue … The post MAA holding company, media agency and person of the year first appeared on More About Advertising.

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JANUARY 31, 2024

Another new wave of creative agencies seems to be outperforming their holding company rivals (Gut and Uncommon Creative Studio, both recently acquired, being perhaps the main examples.) Weiss is creative … The post Former DDB boss Weiss’s new agency promises clients a Quality Experience first appeared on More About Advertising.

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SEPTEMBER 16, 2024

The move is hardly surprising as Asda (like rival Morrisons) is labouring under a mountain of private equity debt following a £7bn buyout from Walmart by the Issa brothers (who made … The post Asda looks for new creative and media agencies first appeared on More About Advertising.

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All About Advertising Law

MARCH 28, 2017

With all eyes on the CFPB and its future fate, it’s easy to overlook the FTC’s activities in the consumer finance world. Importantly, as an independent agency with a bipartisan commission, the FTC is more insulated from the political trade winds that executive agencies confront. But that would be a mistake.

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JUNE 17, 2024

Has becoming CEO of a network London creative agency become the impossible brief? Yet Saatchi is currently the UK’s biggest agency according to Nielsen billings, which still count for something. Saatchi … The post Are London creative agency CEOs now an endangered species?

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MAY 8, 2024

Ascential-owned Contagious, which describes itself as a creative and strategic intelligence service for agencies and brands, has named its annual list of ‘Creative Pioneers’ among global creative agencies.

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Digiday

MARCH 12, 2023

Nowadays, there’s a lot being asked of public relations agencies. In response, some agencies are expanding their services beyond earned media in an effort to keep up with client demand and maintain a competitive edge during economic uncertainty. “You have to have an agency that covers all of that now.”

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AUGUST 14, 2024

Marketing agencies are no exception, particularly with the growing prowess of generative AI. On the whole, these developments are … The post Tracey Shirtcliff: why AI should transform marketing agency pricing first appeared on More About Advertising.

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JUNE 26, 2024

For decades the ad world has been dominated by the traditional ad holding companies, built originally on the big Madison Avenue creative agencies and then enlarged as they bought back the media independents that broke away in the 1970s and 80s.

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NOVEMBER 16, 2018

WPP’s outgoing CFO Paul Richardson (below) has been giving delegates at a conference in Barcelona a peek under the bonnet of the stuttering holding company limo. First off he’s confirmed that WPP plans to sell up to 80 per cent of its research unit Kantar, hoping to keep between 20 and 40 per cent depending.

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OCTOBER 10, 2023

MediaSense and the World Federation of Advertisers (WFA) have put the cat among the pigeons with a new client survey – The Future of Media Agency Models – with one in four of the more than 70 multinational marketing organizations surveyed for the report saying they plan to consolidate media, creative, data and technology agencies … (..)

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JULY 29, 2024

Owner Vivendi is planning to list the agency group on Euronext Amsterdam if shareholders agree, which they surely will as increasing shareholder value is the point.

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APRIL 29, 2024

Olivier Padiou is CEO … The post Valtech buys experience agency Kin +Carta for £239m first appeared on More About Advertising. K+C will now join the growing number of tech companies de-listing from the UK stock market. The combined company will operate worldwide with 7900 consultants, 6000 from Valtech and 1900 from K+C.

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Single Grain

MARCH 31, 2022

Decentralized finance (DeFi) is a powerful financial technology based on blockchain: This magic internet money empowers traditional financial products and plays a pivotal role in monetizing blockchain gaming. TABLE OF CONTENTS: ↓ What Is a DeFi Marketing Agency? How to Choose a DeFi Marketing Agency.

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SEPTEMBER 5, 2024

GUT, majority-owned by … The post Ambitious creative agency GUT sets out to crack New York first appeared on More About Advertising. The new office will be led by MD Gus Marmarinos, who joins GUT after two decades at Saatchi & Saatchi and CCO Officer Lucas Bongioanni, formerly of The Community.

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