More About Advertising

APRIL 19, 2022

The post Ukraine war hits Omnicom hard but US giant still posts impressive Q1 2022 growth first appeared on More About Advertising. But operating profits were hammered by the war in Ukraine, falling 24.5% with net revenue down 0.5% Omnicom was the last of the big holding companies to disentangle itself from Russia.

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Martech Series

AUGUST 19, 2022

He has an impressive track record of driving rapid growth and shares our focus on inspiring people to do great things and build brilliant online experiences with our technology.”. Marketing Technology News: NordPass Introduces Features To Boost Cooperation With MSPs.

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Martech Series

JANUARY 18, 2023

How It Works: Primary-Sourced Data: AdTheorent Predictive Audience Builder leverages primary-sourced datasets (provided by either AdTheorent or an agency or brand) to identify audience quality statistics relevant to the specific brand campaign.

Audience 87

Audience Machine Learning Impressions Finance 87

Martech

JANUARY 17, 2024

” What’s more, there’s an impression going around that brand marketers want to leave solutions to the agencies. That’s a wasted impression,” laughed DeZao. If you’re in industries like finance, telecoms and potentially arts and entertainment, you’re going to want that demographic info.”

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Cookies Impressions MarTech Retail 136

Single Grain

FEBRUARY 24, 2023

That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), We’ve put together a list of the top 10 B2B marketing agencies to help you discover the perfect agency to take your business to the next level.

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Single Grain

APRIL 13, 2022

Trying to find the best crypto influencer agency to market your cryptocurrency products is not an easy task. Here are our top five picks of the best crypt influencer agencies, plus how to choose the right one for you. TABLE OF CONTENTS: ↓ What Is a Crypto Influencer Agency? How to Choose the Best Crypto Influencer Agency.

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Single Grain

MARCH 7, 2022

DeFi (decentralized finance). In this post, we'll provide our curated list of the top 8 crypto PR agencies, as well as how crypto PR differs from traditional PR, why you might need to hire such an agency, and how to select the best one. 8 Best Crypto PR Agencies. Why Do You Need a Crypto Marketing Agency?

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More About Advertising

AUGUST 2, 2018

Jacobs Douwe Egberts, which now includes Mondelez’ coffee business, has picked Karmarama as its creative agency. Jacobs Douwe Egberts UK and Ireland marketing director Martin Andreasen says: “The team at Karmarama impressed us throughout the.

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Single Grain

MARCH 14, 2022

In this guide, I will list the top seven community management agencies and help you understand what a community management agency does and how to choose the right one for your business. How to Choose the Right Community Management Agency. Top 7 Community Management Agencies. Let's begin! Conclusion.

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Basis

OCTOBER 17, 2022

As a marketing professional, one way to impress a friend who doesn’t work in the space might be to have them look at any current LUMAscape. As if recruiting wasn’t enough of a problem on its own, complexity in digital marketing and media presents additional crises for brands, agencies, and publishers alike. from 2021 to 2028.

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More About Advertising

DECEMBER 2, 2020

Hoya Vision Care has appointed Amsterdam agency Nomads as its global agency following a pitch from agencies in London, Germany and Amsterdam. Hoya CMO Marius de Beer says: “Nomads impressed. Hoya Vision Care markets eyeglasses in 52 countries with a network of 12,000 employees and 45 laboratories.

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Ad Monsters

JUNE 17, 2022

For the past 20 years, she has established innovative platforms while in leadership roles in strategy, operations, new ventures, and finance at Warner Media, Morgan Stanley, Mercer Management Consulting, and Essence Communications. Femi leads the DEI strategies for Kinesso and its sister IPG agencies, Acxiom and Matterkind.

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More About Advertising

OCTOBER 7, 2016

They highlight the significant increase in the quality of media agency performances and the impressive level of commitment from participating agencies. On this week’s #MediaSnack Tom and David reflect on ID Comms’ experiences in recent media pitches.

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Media Impressions Agency Advertising 61

More About Advertising

MAY 1, 2020

A Fishbowl US survey, reported in Agency Spy, shows that advertising and marketing people lead the field when it comes to drinking at home while at “work” in these WFH days – an impressive 49.14%. For once lawyers are beaten into second place on 48.65%. In adland women beat men by 50.44% to 47.55% –

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More About Advertising

SEPTEMBER 15, 2020

How data is proving the value of sites for media owners and ensuring a smarter approach to digital screen location and selection in contrast to impressions-based programmatic OOH solutions By Peter Dixon, managing director Maxx Media and Charlotte McDougall, audience planning manager, Talon.

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Ad Monsters

FEBRUARY 7, 2024

We also asked them what advice they would give themselves in retrospect on their impressive careers. He eventually went agency-side at Omnicom’s PHD Media, where he initiated change management by developing a MarTech Consulting group, which is now driving agency futureproofing and innovation. Director of Digital Insights.

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Basis

AUGUST 30, 2022

And for the agency and brand leaders wondering how to protect their teams from going to shambies themselves while navigating the complexity, we’ll discuss a solution—automation—that streamlines the process. Retail, media, tech, and finance are the top industries when it comes to OTT video ad spending. of total digital media ad spend.

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Martech

NOVEMBER 15, 2021

Machine learning to extract market response of media impressions by audience, tactic, and creative exposures. It is marketed to technology, finance, healthcare and manufacturing organization. Nielsen serves a variety of stakeholders in the media industry from advertisers to agencies to publishers. A sophisticated UI.

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Digiday

FEBRUARY 26, 2023

The media agency world seems to be in agreement that attention metrics can be an important metric to factor into planning and executing campaigns for clients. In some cases, clients are even pushing their media agencies to adopt attention metrics at a faster clip. Dentsu is also doing some testing around guarantees around attention.

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More About Advertising

SEPTEMBER 4, 2024

Ebay has moved its global media account from WPP’s EssenceMediacom to Dentsu’s iProspect, which seems to be picking up more business recently than Dentsu’s flagship media agency Carat. EssenceMediacom repitched for the business in a competition that also involved Havas Media Network.

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More About Advertising

JUNE 26, 2022

British fashion retailer Jigsaw has appointed Croud as its digital marketing agency. Jigsaw digital director Raine Peake says: “We were impressed with Croud’s experience in the retail fashion and luxury. Croud kicks off in July to widen Jigsaw’s audience on platforms including Pinterest and TikTok.

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Fashion Marketing Retail Impressions 59

Digiday

FEBRUARY 28, 2023

Yes, they have problems, including an ad slowdown and a dearth of quality CTV impressions. It helped soften the loss of dollars in shopping, tech and personal finance, all of which in aggregate declined 13% in the same period a year ago. That’s changing albeit as a result of consolidation spurred by agencies.

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Ad Tech Finance Demand Side Platform Non-Profit 68

Monetize More

JUNE 28, 2022

Every brand, organization, or agency seems to have an app these days. Ad revenue = ad impressions multiplied by eCPM. The revenue from gaming ads is estimated by multiplying the number of impressions an ad receives on an ad platform by the eCPM. per impression. CPM stands for cost per mille (1,000) impressions.

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Single Grain

MARCH 18, 2020

Civics, government, and law: information important to maintaining an informed citizenry, such as information about voting, government agencies, public institutions, social services, and legal issues (e.g., divorce, child custody, adoption, creating a will, etc.). Dive Deeper: * The Power of Guest Blogging (And How to Get Started!). *

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More About Advertising

JANUARY 17, 2019

The UK creative agency is majority-owned by Omnicom’s TBWA. Lucky Generals now has an impressive list of US and international companies on its books including Amazon (it provided last year’s Super Bowl ad featuring Jeff Bezos), Celebrity Cruises and AB InBev.

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More About Advertising

MAY 5, 2016

IPG set the pace in Q1 but it was Publicis who surprised the market with above expected growth. Interpublic Group’s reported revenue increased 3.9% As with full year 2015 results, IPG enjoyed the highest organic growth of the four largest holding companies in Q1 2016, with 6.7%. Net acquisitions accounted for.

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Digiday

JULY 19, 2022

At least that’s the impression from the esports organization’s kaleidoscope of commercial partners. In general, there is either decent esports knowledge or decent finance/investment/commercial knowledge, but it’s rare investors have both,” said Malph Mimms, md of sports marketing agency Strive Sponsorship. And he would know.

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Digiday

DECEMBER 20, 2022

We have finance people scrutinizing our budget requests more than ever, and my bonus scheme has been revised. The publishers that sell impressions via our business are prioritizing those companies that give them better access to demand. Potentially more cuts. “We But I’m not sure that’s going to be the end of it.

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Ad Tech Finance Cookies Impressions 68

All About Advertising Law

SEPTEMBER 5, 2014

Regulation Z defines a “grace period” as: The date by which or the period within which any credit extended may be repaid without incurring a finance charge due to a periodic interest rate and any conditions on the availability of the grace period. (12 April 5 – Consumer pays off $1,500 purchase. Avoid Abusive Claims.

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Finance Advertising Retail Impressions 40

Digiday

FEBRUARY 12, 2023

Clearly, the appetite is still growing on the media agency and brand side. Open Influence’s study also noted that most brands (81%) continue to rely on media agencies to manage their influencer marketing, while 19% manage it in-house. a Publicis agency. a Publicis agency.

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All About Advertising Law

JUNE 30, 2022

In Parts II to IV, we discuss the agencies’ priorities in this area. In a 2017 settlement , Uber agreed to pay $20 million to drivers after the FTC charged the ride-hailing app with misleading prospective drivers about their earnings potential and the cost of financing a car through Uber. Part I – Legal Landscape.

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Finance Advertising Impressions Communications 97

Ad Ops Hero

JANUARY 25, 2021

Troubleshoot ad serving issues : Working with multiple advertisers/ agencies/ networks along with complexities of the requirements and creative assets provided may turns into technical issues. The ad campaign reports usually consist of discrepancies, impression level metrics, and attribution metrics.

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Single Grain

DECEMBER 29, 2020

Eric Siu is CEO of Single Grain, a digital marketing agency, Co-Founder of SaaS SEO tool ClickFlow , podcast host of Growth Everywhere/Leveling Up , and co-host of the Marketing School podcast with Neil Patel. His marketing agency has worked with major businesses like Amazon, Nordstrom and Uber. 5) Eric Siu. 11) Jason Lemkin.

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Martech

NOVEMBER 29, 2021

” KeepWOL’s small but growing catalog of games was designed to be applicable to any line of business — marketing, sales, engineering, finance, HR, or procurement. Dr. Lauren Tucker is founder and CEO of Do What Matters, a diversity, equity and inclusion consulting agency focused on the marketing services space.

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Healthcare Finance Entertainment Impressions 104

Single Grain

FEBRUARY 17, 2020

According to Wistia’s CEO Chris Savage, the company rolled out a $2 million advertising campaign in 2017, netting them more than 43 million impressions. That’s some pretty impressive reach. No one understands that better than NerdWallet , a personal finance company that has built a powerful brand around basic financial education.

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More About Advertising

JULY 21, 2021

Even so the numbers look pretty impressive. Three of the big ad holding companies have posted spectacular post-pandemic bouncebacks in the first half of 2021, in effect a free hit as Q2 2020 saw advertisers across the world slashing budgets. Publicis is reporting a “full recovery with all KPIs exceeding 2019 levels.”

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Martech

FEBRUARY 3, 2023

I was fortunate enough to get a special invite to present at their fall event in Santa Clara and I was thoroughly impressed. If you’re looking to network with best-in-class marketing teams and agencies — then this is the conference for you! This group offers one of the most important aspects of industry events — power networking.

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