Single Grain

APRIL 13, 2022

Trying to find the best crypto influencer agency to market your cryptocurrency products is not an easy task. Here are our top five picks of the best crypt influencer agencies, plus how to choose the right one for you. TABLE OF CONTENTS: ↓ What Is a Crypto Influencer Agency? How to Choose the Best Crypto Influencer Agency.

Agency 52

Agency Finance Audience Marketing 52

Single Grain

APRIL 29, 2021

This means that the competition is growing and, thus, the need for an NFT marketing agency is also rising. In this article, I will share a list of the top NFT marketing agencies and discuss the importance of working with such an agency. Top NFT Marketing Agencies. or “Top Selling Nike NFTs”. Influencer Marketing.

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Agency Marketing Non-Profit SEO 113

Single Grain

MARCH 7, 2022

DeFi (decentralized finance). In this post, we'll provide our curated list of the top 8 crypto PR agencies, as well as how crypto PR differs from traditional PR, why you might need to hire such an agency, and how to select the best one. 8 Best Crypto PR Agencies. Why Do You Need a Crypto Marketing Agency?

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Agency Public Relations SEO Brand Awareness 52

More About Advertising

SEPTEMBER 4, 2024

Ebay has moved its global media account from WPP’s EssenceMediacom to Dentsu’s iProspect, which seems to be picking up more business recently than Dentsu’s flagship media agency Carat. EssenceMediacom repitched for the business in a competition that also involved Havas Media Network.

Impressions 52

Impressions Agency Media Advertising 52

Martech Series

AUGUST 19, 2022

He has an impressive track record of driving rapid growth and shares our focus on inspiring people to do great things and build brilliant online experiences with our technology.”. Marketing Technology News: NordPass Introduces Features To Boost Cooperation With MSPs.

Marketing 97

Marketing Finance Food Retail 97

Martech Series

JANUARY 18, 2023

How It Works: Primary-Sourced Data: AdTheorent Predictive Audience Builder leverages primary-sourced datasets (provided by either AdTheorent or an agency or brand) to identify audience quality statistics relevant to the specific brand campaign.

Audience 87

Audience Machine Learning Impressions Finance 87

Single Grain

MARCH 14, 2022

In this guide, I will list the top seven community management agencies and help you understand what a community management agency does and how to choose the right one for your business. How to Choose the Right Community Management Agency. Top 7 Community Management Agencies. Let's begin! Conclusion.

Agency 52

Agency Media SEO Marketing 52

Martech

JANUARY 17, 2024

” What’s more, there’s an impression going around that brand marketers want to leave solutions to the agencies. That’s a wasted impression,” laughed DeZao. If you’re in industries like finance, telecoms and potentially arts and entertainment, you’re going to want that demographic info.”

Cookies 132

Cookies Impressions MarTech Retail 132

Monetize More

JUNE 28, 2022

Every brand, organization, or agency seems to have an app these days. Ad revenue = ad impressions multiplied by eCPM. The revenue from gaming ads is estimated by multiplying the number of impressions an ad receives on an ad platform by the eCPM. per impression. CPM stands for cost per mille (1,000) impressions.

CPM 52

CPM Impressions CPC CPA 52

More About Advertising

DECEMBER 2, 2020

Hoya Vision Care has appointed Amsterdam agency Nomads as its global agency following a pitch from agencies in London, Germany and Amsterdam. Hoya CMO Marius de Beer says: “Nomads impressed. Hoya Vision Care markets eyeglasses in 52 countries with a network of 12,000 employees and 45 laboratories.

Impressions 64

Impressions Agency Marketing Finance 64

More About Advertising

JUNE 26, 2022

British fashion retailer Jigsaw has appointed Croud as its digital marketing agency. Jigsaw digital director Raine Peake says: “We were impressed with Croud’s experience in the retail fashion and luxury. Croud kicks off in July to widen Jigsaw’s audience on platforms including Pinterest and TikTok.

Fashion 59

Fashion Marketing Retail Impressions 59

More About Advertising

JULY 24, 2023

Interpublic has posted an impressively consistent set of earnings over the past few years but it’s well and truly run into the buffers now as tech clients (it handles Microsoft for example) have slashed ad expenditure, hitting, in particular, digital creative agencies R/GA and Huge.

Impressions 40

Impressions Agency Media Advertising 40

Martech Series

FEBRUARY 21, 2023

It empowers a growing number of publishers and agencies to gather independent data on their digital ad campaigns, enabling them to measure uplift in awareness, consideration, preference and action intent in a simple, cost-effective and comparable way. She also served clients at Techquity AB and Waybler.

Brand Lift 40

Brand Lift Finance MarTech Impressions 40

Digiday

FEBRUARY 26, 2023

The media agency world seems to be in agreement that attention metrics can be an important metric to factor into planning and executing campaigns for clients. In some cases, clients are even pushing their media agencies to adopt attention metrics at a faster clip. Dentsu is also doing some testing around guarantees around attention.

Media 68

Media Agency Pop-Up Banner 68

Ad Monsters

FEBRUARY 7, 2024

We also asked them what advice they would give themselves in retrospect on their impressive careers. He eventually went agency-side at Omnicom’s PHD Media, where he initiated change management by developing a MarTech Consulting group, which is now driving agency futureproofing and innovation. Director of Digital Insights.

Ad Tech 105

Ad Tech Media Agency Audience 105

More About Advertising

MAY 1, 2020

A Fishbowl US survey, reported in Agency Spy, shows that advertising and marketing people lead the field when it comes to drinking at home while at “work” in these WFH days – an impressive 49.14%. For once lawyers are beaten into second place on 48.65%. In adland women beat men by 50.44% to 47.55% –

Impressions 64

Impressions Agency Advertising Marketing 64

Basis

OCTOBER 17, 2022

As a marketing professional, one way to impress a friend who doesn’t work in the space might be to have them look at any current LUMAscape. As if recruiting wasn’t enough of a problem on its own, complexity in digital marketing and media presents additional crises for brands, agencies, and publishers alike. from 2021 to 2028.

Media 78

Media Marketing Healthcare Manufacturing 78

Digiday

FEBRUARY 28, 2023

Yes, they have problems, including an ad slowdown and a dearth of quality CTV impressions. It helped soften the loss of dollars in shopping, tech and personal finance, all of which in aggregate declined 13% in the same period a year ago. That’s changing albeit as a result of consolidation spurred by agencies.

Ad Tech 59

Ad Tech Finance Demand Side Platform Non-Profit 59

Single Grain

JUNE 6, 2023

Accessible performance data: It provides insights on impressions, clicks and conversions, enabling data-driven decision-making to evaluate campaign impact. Pay per click packages are like all-in-one solutions offered by PPC agencies to help you achieve your goals. The cost of your PPC strategy depends on several factors.

Click Through Rate 52

Click Through Rate Impressions CPC ROI 52

More About Advertising

AUGUST 2, 2018

Jacobs Douwe Egberts, which now includes Mondelez’ coffee business, has picked Karmarama as its creative agency. Jacobs Douwe Egberts UK and Ireland marketing director Martin Andreasen says: “The team at Karmarama impressed us throughout the.

Impressions 75

Impressions Agency Marketing Finance 75

Ad Monsters

JUNE 17, 2022

For the past 20 years, she has established innovative platforms while in leadership roles in strategy, operations, new ventures, and finance at Warner Media, Morgan Stanley, Mercer Management Consulting, and Essence Communications. Femi leads the DEI strategies for Kinesso and its sister IPG agencies, Acxiom and Matterkind.

Ad Tech 105

Ad Tech Media Real Estate Communications 105

VideoWeek

JUNE 24, 2022

Now open for public comment over a 30-day period, IAB US recommends re-examining the 10-second cumulative exposure duration for counting a valid impression, incorporating new advertising formats beyond two-dimensional and video, and defining in-game measurement terms to align with broader cross-channel efforts. The Week For Agencies.

Ad Tech 98

Ad Tech Agency Media Audience 98

Basis

AUGUST 30, 2022

And for the agency and brand leaders wondering how to protect their teams from going to shambies themselves while navigating the complexity, we’ll discuss a solution—automation—that streamlines the process. Retail, media, tech, and finance are the top industries when it comes to OTT video ad spending. of total digital media ad spend.

Advertising 83

Advertising Viewability Brand Awareness A/B Testing 83

Single Grain

SEPTEMBER 5, 2023

In fact, he was rejected 300 times before he got that life-changing yes (financing for his idea): He was told that it wouldn’t amount to anything. This was particularly impressive because she was a young African American woman during an era (the 1970s) when anchors were pretty much all older Caucasian males.

Food 52

Food Finance Affiliates Agency 52

Ad Ops Hero

JANUARY 25, 2021

Troubleshoot ad serving issues : Working with multiple advertisers/ agencies/ networks along with complexities of the requirements and creative assets provided may turns into technical issues. The ad campaign reports usually consist of discrepancies, impression level metrics, and attribution metrics.

Ad Ops 52

Ad Ops Ad Server Rich Media Viewability 52

Digiday

FEBRUARY 12, 2023

Clearly, the appetite is still growing on the media agency and brand side. Open Influence’s study also noted that most brands (81%) continue to rely on media agencies to manage their influencer marketing, while 19% manage it in-house. a Publicis agency. a Publicis agency.

Media 67

Media Marketing Agency CPM 67

More About Advertising

OCTOBER 7, 2016

They highlight the significant increase in the quality of media agency performances and the impressive level of commitment from participating agencies. On this week’s #MediaSnack Tom and David reflect on ID Comms’ experiences in recent media pitches.

Media 61

Media Impressions Agency Advertising 61

More About Advertising

JANUARY 17, 2019

The UK creative agency is majority-owned by Omnicom’s TBWA. Lucky Generals now has an impressive list of US and international companies on its books including Amazon (it provided last year’s Super Bowl ad featuring Jeff Bezos), Celebrity Cruises and AB InBev.

Impressions 49

Impressions Agency Finance Advertising 49

More About Advertising

SEPTEMBER 15, 2020

How data is proving the value of sites for media owners and ensuring a smarter approach to digital screen location and selection in contrast to impressions-based programmatic OOH solutions By Peter Dixon, managing director Maxx Media and Charlotte McDougall, audience planning manager, Talon.

Audience 96

Audience Media Impressions Finance 96

Digiday

DECEMBER 20, 2022

We have finance people scrutinizing our budget requests more than ever, and my bonus scheme has been revised. The publishers that sell impressions via our business are prioritizing those companies that give them better access to demand. Potentially more cuts. “We But I’m not sure that’s going to be the end of it.

Ad Tech 57

Ad Tech Finance Cookies Impressions 57

More About Advertising

NOVEMBER 16, 2022

It will also offer Scope3 data for each digital ad impression alongside its own media consumption carbon calculator. Interpublic’s IPG Mediabrands has struck a deal with specialist company Scope3 to measure and reduce carbon emissions in digital advertising, mostly by offsetting.

Impressions 59

Impressions Media Advertising Finance 59

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MAY 5, 2016

IPG set the pace in Q1 but it was Publicis who surprised the market with above expected growth. Interpublic Group’s reported revenue increased 3.9% As with full year 2015 results, IPG enjoyed the highest organic growth of the four largest holding companies in Q1 2016, with 6.7%. Net acquisitions accounted for.

Impressions 40

Impressions Marketing Ad Tech Finance 40

Martech

NOVEMBER 15, 2021

Machine learning to extract market response of media impressions by audience, tactic, and creative exposures. It is marketed to technology, finance, healthcare and manufacturing organization. Nielsen serves a variety of stakeholders in the media industry from advertisers to agencies to publishers. A sophisticated UI.

Marketing 106

Marketing Machine Learning ROI Cookies 106

VideoWeek

JUNE 17, 2022

Most of those lost impressions come from ancillary devices, with 17 percent of ads played via dongles, sticks and gaming consoles being delivered when the TV is off. In April, finance chief Gunnar Wiedenfels said Warner Bros. The Week For Agencies. Ten Percent of CTV Ads Play When TV is Off, Claims GroupM & iSpot.

Ad Tech 59

Ad Tech Impressions Media Agency 59

Digiday

JULY 19, 2022

At least that’s the impression from the esports organization’s kaleidoscope of commercial partners. In general, there is either decent esports knowledge or decent finance/investment/commercial knowledge, but it’s rare investors have both,” said Malph Mimms, md of sports marketing agency Strive Sponsorship. And he would know.

Finance 58

Finance Media Marketing Entertainment 58

More About Advertising

OCTOBER 13, 2022

We all know that older people have the most money (60% of the UK’s wealth) but they’re still under-represented in TV ads says new research from ITV and System 1 – appearing in 23% of ads despite making up nearly a third of the UK population and accounting for 65% of TV impressions. System1’s Test.

Impressions 59

Impressions Advertising Finance Agency 59

VideoWeek

JANUARY 13, 2023

FAST continues to outpace industry predictions, SaaS specialist Amagi found this week, revealing that ad impressions increased by 99.97 So many of our brand partners … used to be 100 percent Instagram,” said Permele Doyle, founder and president of creative agency Billion Dollar Boy. The Week For Agencies. Read more on VideoWeek.

Ad Tech 98

Ad Tech Media Agency Advertising 98