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How to inflation-proof your marketing in 2025

Martech

With consumer spending power squeezed and C-suites scrutinizing every expense, businesses and the marketers who support them have come to a critical inflection point: adapt to inflation or watch your ROI evaporate. Investing in advanced analytics and strategic partnerships can help you identify which marketing initiatives deliver real ROI.

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Why the MQL model is failing B2B marketing and what to use instead

Martech

The problem is further compounded by agencies and vendors who profit from the system without being held accountable for whether their efforts translate into pipeline or revenue. Finance teams have lost confidence in marketing-driven revenue forecasts. Sales teams have long disliked chasing low-intent MQLs.

Marketing 116
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Optimizing LLMs for B2B SEO: An overview

Martech

For example, a rich blog post for a fintech company could be titled What is embedded finance? What is the ROI of implementing ERP software? At our agency, we focus on two fronts: Query optimization Analyze and optimize for LLM-driven queries that drive traffic using tools like Google Analytics 4 or Google Search Console.

SEO 109
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NFT Marketing Agencies: Best Way to Promote Your NFT Project

Single Grain

This means that the competition is growing and, thus, the need for an NFT marketing agency is also rising. In this article, I will share a list of the top NFT marketing agencies and discuss the importance of working with such an agency. PPC experts can help create, manage and optimize your PPC campaigns to generate a high ROI.

Agency 113
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What is Automated Billing?

Basis

Agency and brand leaders, we’re about to give you a jump scare. Billing is often a stressful part of the advertising campaign lifecycle, a point of frustration for agencies and brands alike, and a snag in otherwise satisfying agency-brand relationships. What does the billing process look like for most agency billing departments?

Finance 98
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3 tips to tackle the annual marketing budget challenge

Martech

Trying to justify every line item to finance teams that don’t understand marketing can be frustrating and overwhelming. Appoint a lead to run the annual budget planning process In a perfect world, someone on the marketing operations team manages the overall marketing budget, working closely with a trusted finance partner.

Finance 119
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Ebiquity launches another challenge to media agencies with ROI channel guide

More About Advertising

This purports to show clients which media channels (online and offline in combination) work best, hence contributing to the holy grail of media return on investment (ROI). Ebiquity, which now describes itself as an “independent, global leader in marketing and media analytics,” is launching a new service, Total View Attribution.

ROI 49