Adtelligent

JULY 1, 2020

They came up with a solution like a user identifier for advertising that relies on first-party data. And, first-party cookies remain the fundamental assets. The open web is shifting to the people-based deterministic identifiers as the browsers decided to end with third-party cookies. billion in 2022.

Header Bidding 52

Header Bidding Cookies First-Party Cookies Ad Tech 52

Monetize More

JUNE 7, 2022

Third party cookies are cross-domain cookies often set by advertisers, agencies, and DSPs to track users across different sites. This is in opposite to first party cookies , or those used by the publisher themselves and are unaffected by the change.

Cookies 52

Cookies Header Bidding Clickbait First-Party Cookies 52

Digiday

JUNE 8, 2022

Epsilon’s PubCommon ID, which is an open source first-party cookie ID in the publisher’s domain, was adopted by Prebid in 2020 and merged with SharedID. Publishers and advertisers can connect their first-party data to CORE ID’s established users’ digital identities. more efficient delivery than cookies.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

YieldBird

JANUARY 20, 2022

However, it is worth noting that Google does not support the above solution and it will have significance for other sources of demand – especially Bidding Header, which is put on by everyone who cares about diversified sources of income. In the new reality, what will remain the same is the value of 1st party data.

Cookies 52

Cookies Header Bidding First-Party Cookies Advertising 52