Martech

OCTOBER 11, 2022

If you’ve worked in marketing during the past few decades, you know the importance of cookies in helping you measure your goals and advertise your brand. So it might seem jarring to think GA4 is messing with cookies at all. The short version is that Google Analytics 4 relies on first-party cookies while restricting third-party cookies.

Agency 100

Agency Cookies Marketing First-Party Cookies 100

Martech

MARCH 15, 2022

Adtech includes various tools and technologies that help advertisers, agencies, and brands achieve greater efficiency, targeted reach, and real-time analysis and optimization. Ultimately, adtech is a set of technologies and platforms brands and agencies can use to optimize their advertising operations. First-party cookies.

First-Party Cookies 120

First-Party Cookies Cookies Impressions Ad Exchange 120

Paleo AdTech

DECEMBER 10, 2023

” Steve’s ad-tech journey began in 2002 when he founded a digital media agency in Texas called Spur Interactive. There he learned on the job the skills needed to execute SEO and SEM strategies for clients like FedEx Kinkos, and how to measure the impact of ads.

Non-Profit 52

Non-Profit Ad Server First-Party Cookies Machine Learning 52

Martech

JUNE 1, 2022

Meanwhile, rest assured that first-party cookies will still work. The following formats and channels are not affected by cookie industry changes: In-App inventory. You already have access to a wide range of tools that can offset the loss of data from any third-party cookies. Audio/podcast inventory.

Marketing 120

Marketing Cookies Geo targeting First-Party Cookies 120

Single Grain

JUNE 25, 2021

The conversion measurement API: A key inclusion for digital ad agencies and websites that make their primary revenue through advertising, the conversion measurement APIs measure purchases based on ads and attributes them to specific ads without using cross-site persistent identifiers. Want to grow your organic traffic by 20-100%?

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

Paleo AdTech

FEBRUARY 1, 2022

” Steve’s ad-tech journey began in 2002 when he founded a digital media agency in Texas called Spur Interactive. There he learned on the job the skills needed to execute SEO and SEM strategies for clients like FedEx Kinkos, and how to measure the impact of ads.

Non-Profit 40

Non-Profit Ad Server First-Party Cookies Machine Learning 40

Automatad Inc.

FEBRUARY 14, 2022

They surveyed more than 200 industry leaders across various brands, data companies, publishers, and agencies regarding their preparedness for a cookieless world and perception of how prepared they are. Despite 60% of respondents knowing that third-party cookie deprecation will affect ad-measurement, they are yet to install adequate solutions.

Cookies 52

Cookies Affiliates Non-Profit First-Party Cookies 52