Martech

MARCH 15, 2022

Adtech includes various tools and technologies that help advertisers, agencies, and brands achieve greater efficiency, targeted reach, and real-time analysis and optimization. Ultimately, adtech is a set of technologies and platforms brands and agencies can use to optimize their advertising operations. First-party cookies.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Smart-Hub

APRIL 1, 2024

Even though many marketers still leverage third-party trackers for effective advertising, more and more browsers are blocking them by default or preparing to do so. Therefore, while first-party cookies are still widely used, advertisers need to find alternative ways to target their audiences. What Are First-Party Cookies?

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

VideoWeek

JUNE 1, 2023

Media agency Publicis Media and UK broadcaster ITV have announced a new partnership which will enable Publicis-owned media agencies to target audiences on ITV inventory using Publicis’ own Epsilon ID. Epsilon uses these identifiers to build out audiences which are used for targeting and measurement by Publicis Media agencies.

Audience 52

Audience First-Party Cookies Cookies Retargeting 52

Adtelligent

JULY 1, 2020

The audience targeting and retargeting will be unworkable. Frequency capping based on third-party cookies will be unavailable. They came up with a solution like a user identifier for advertising that relies on first-party data. And, first-party cookies remain the fundamental assets.

Header Bidding 52

Header Bidding Cookies First-Party Cookies Ad Tech 52

Single Grain

JUNE 25, 2021

The conversion measurement API: A key inclusion for digital ad agencies and websites that make their primary revenue through advertising, the conversion measurement APIs measure purchases based on ads and attributes them to specific ads without using cross-site persistent identifiers. Using cookie syncing to identify and target users.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

PrograMetrix

APRIL 14, 2021

4 Ways We're Preparing for Changes in Data Privacy (& So Can You) It’s no secret to any agency, programmatic or not, that major changes are afoot in the ad industry. See also: Every Ad Agency Should Be Offering Programmatic in 2021.

Cookies 52

Cookies GDPR Ad Targeting Foot Traffic Attribution 52

Clearcode

JANUARY 22, 2023

Both IDs in third-party cookies and mobile IDs are used to identify individuals as they visit different websites and mobile apps. It’s important to note that there are two main types of cookies: First-party cookies and third-party cookies.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101