Martech

OCTOBER 11, 2022

When the European Union’s General Data Protection Regulation (GDPR) took effect in 2018, it kicked off a shift in the way third-party cookies are treated. The post A guide to Google Analytics 4 for marketing agencies appeared first on MarTech. Get started with a free trial today.

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VideoWeek

OCTOBER 10, 2023

Perhaps even more vitally, many aren’t sending properly through GDPR consent signals. For example there’s still work to be done on capturing user and device IDs says Pia Sturm, group head of programmatic at GroupM.

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Ad Monsters

FEBRUARY 14, 2024

This data is so sensitive, it’s got its own VIP section under GDPR rules. Remember When Grindr Was Found Violating GDPR? It was only back in 2020 that Grindr, Tinder, and OkCupid were exposed for sharing personal user information with advertisers and potentially violating GDPR by the Norwegian Consumer Council.

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Digiday

JULY 7, 2022

Privacy laws ushered in by legislation such as GDPR require fundamental changes in the marketing landscape that are creating tectonic shifts in advertisers’ traditional partnership models. in a move the independent media agency hopes will allow it to better compete with some of the industry’s most established names.

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AdvertiseMint

DECEMBER 15, 2024

By 2025, technological advancements and shifting consumer behaviors will reshape the landscape for digital advertising agencies. These regulations, like the General Data Protection Regulation (GDPR) in Europe, impose significant restrictions on data handling. The future of digital marketing is poised for groundbreaking transformations.

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Ad Monsters

FEBRUARY 18, 2025

From the rise of programmatic advertising to privacy regulations like GDPR, each major change caused ripple effects that shook up how publishers and advertisers operate. Consider how rapidly carbon measurement and optimization have become a core KPI for many brands and agencies as they reckon with the emissions generated by their campaigns.

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Ad Monsters

JULY 3, 2024

“If you own your first-party data and comply with regulations like GDPR and CCPA, you will be able to monetize your data, and that’s what advertisers want,” Martin explained. Geoffroy Martin, CEO of Ogury, emphasized the necessity for publishers to pivot towards ID-less solutions and alternative identifiers.

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More About Advertising

MARCH 6, 2018

Those of us old enough will remember the damp squib that was the Y2K scare. At midnight on New Year’s Eve 1999 every computer in the world was apparently going to crash, unprepared for the year 2000 and its row of zeroes in each computer’s programming. The pre-Y2K run-in spawned a mini-industry of consultants –.

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Ad Monsters

APRIL 5, 2024

While we still need to prepare for this transition, it parallels the period before GDPR’s enforcement, where readiness evolved gradually. GDPR fines in Europe surged from 300,000 euros in June 2021 to 4.2 We’re at a critical juncture as we face the cookieless future, characterized by impending privacy regulations.

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Ad Monsters

MAY 29, 2024

WITH THE SUPPORT OF OAO OAO is a full service, ad operations agency that can provide managed services and professional services. For Publishers: Monetization in the Age of Privacy Publishers now have the ultimate tool to boost ad revenue while adhering to privacy standards like GDPR and other regulations.

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Martech

SEPTEMBER 14, 2023

The guidelines will be welcomed by advertisers and agencies set to increase RMN ad spend, especially if the industry is more standardized. However, advertisers and agencies need to be able to compare across networks and measure the impact of campaigns in RMNs against outside channels in order to prove the investment is worth it.

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VideoWeek

AUGUST 12, 2022

Criteo Hit with €60 Million GDPR Fine. French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising.

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Martech Series

FEBRUARY 26, 2023

More Benefits for Different Audiences The solution integrates with all AesirX solutions that are privacy-first and GDPR compliant (including other regional data protection laws) – using 1st-party data respectfully to regain control of data privacy. agencies, blockchain investors, and supporters of privacy-first decentralized technology.

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Martech

MAY 11, 2023

First-party data is becoming increasingly scarce with the introduction of privacy regulations like GDPR and CCPA, as well as the phasing out of third party cookies by Google and other privacy actions by major tech companies along the lines of Apple’s Mail Privacy Protection (MPP) program. DCRs can be used by brands, agencies and publishers.

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Martech Series

JANUARY 3, 2023

as well as the Europe-centric GDPR regulation.” Facial recognition technology and services will be a $10 billion industry by 2025, with Article 4(14) of the GDPR specifically designating facial data as needing protection. It also enables companies to comply with the National Institute of Standards and Technology and U.S.

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Martech

JULY 13, 2023

In April, OpenAI, creators of ChatGPT, made concessions to Italy’s data protection agency in an attempt to bring itself into compliance with GDPR. News broke today that it is facing similar inquiries from the Federal Trade Commission, the first signs of regulatory threats within the U.S. FTC sends a 20-page letter.

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Digiday

SEPTEMBER 29, 2022

Such insights are contained in a report out this week from IAB Europe (see below) which further reveals that 80% of agency respondents and 74% of brands were eager to increase programmatic investment further but sourcing talent remains an issue. 27% of advertisers cite “cost efficiencies” as the key reason for investment.

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Martech Series

OCTOBER 13, 2022

These new analytics, provided by BlueZoo solution, allow agencies to accurately report the number of impressions for each ad,” said Bill Evans, BlueZoo’s CEO, “allowing billing based on the number of people in the opportunity-to-see range.”. All BlueZoo products are GDPR compliant and regularly audited by ePrivacy of Hamburg, Germany.

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More About Advertising

NOVEMBER 1, 2019

Talon Outdoor is adding to its proprietary data management platform, Ada, through a new partnership with X-Mode, one of the leading providers of high quality, GDPR-conscious location data.

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Martech

MARCH 15, 2022

Adtech includes various tools and technologies that help advertisers, agencies, and brands achieve greater efficiency, targeted reach, and real-time analysis and optimization. Ultimately, adtech is a set of technologies and platforms brands and agencies can use to optimize their advertising operations. The components of adtech.

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Relevant-Digital

AUGUST 1, 2023

IAB Europe’s Transparency & Consent Framework program to help publishers, technology vendors, agencies and advertisers ensure they are GDPR compliant regarding the access and processing of data and/or personal data.

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Martech

APRIL 14, 2022

It was an analog game, best illustrated by “Mad Men,” set in the 1960s, or the pre-internet 1990s, John Ball, partner, and creative director at creative agency MiresBall, told us. With data privacy, GDPR and the “cookiepocalypse”, “you are relying on your creatives.” Then the internet happened. Painting by numbers. Always making.

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TechCrunch Ads

JUNE 22, 2022

And the Commission PR acknowledges that Member State level consumer protection agencies may end up taking action at a national level to address remaining concerns. This is because the (GDPR Article 60) review stage can take several months to play through. Both those probes remain ongoing.

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Martech Series

JUNE 8, 2022

The addition of this data center allows Agility CMS to provide localized data storage, enabling Agility CMS clients to comply with EU compliance measures, including GDPR legislation. Marketing Technology News: MarTech Interview with Ed Locher, Vice President of Marketing at HG Insights.

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Lemonads

JANUARY 10, 2022

Countless organizations fall under the mantle of OPM providers, including marketing agencies, traditional OPM firms, and affiliate networks. In this article, we will go over the definition of OPM agencies and the advantages of working with these platforms. What Are Affiliate OPM Agencies? Here are our picks.

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More About Advertising

JULY 14, 2023

GDPR recently celebrated its fifth anniversary, yet privacy-first advertising remains a work in progress. The triple-whammy of regulations, cookie deprecation, and Apple’s ATT framework have scattered the once connected web of signals that powered modern advertising.

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Basis

JULY 11, 2022

It’s the kind of work that, in the context of the Great Resignation and a cutthroat job market, brands and agencies would do well to reduce—if not eliminate. Automated reporting offers an array of benefits, all of which can add up to major competitive advantages for agencies and brands. Benefits of Automated Reporting. All the better.

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NewProgrammatic

DECEMBER 3, 2021

Advertising agency software is a necessary investment not only from the perspective of managing the workload but also reporting, automatization, and expansion. Marketing agencies can be made up of few universally skilled professionals, but they can also extend over multiple teams with narrow specializations. NewProgrammatic.

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More About Advertising

SEPTEMBER 16, 2019

With the media press picking up on the potential pitfalls around consumer privacy and GDPR last week, Talon’s Chief Strategy Officer Jonathan Conway (left) outlines how Talon is actively addressing concerns as Out of Home AdTech develops apace.

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Digiday

FEBRUARY 19, 2023

In 2020, Arielle Garcia became the first-ever chief privacy officer at IPG’s UM Worldwide, reflective of media agencies readying for the likelihood of increased privacy regulations. In the future, Garcia believes agencies will see “more of the harmonization” between privacy expertise and client support. I sit on the business side.

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Ad Monsters

JANUARY 10, 2024

Brands and agency leaders will leverage this technology actively. This relationship between AI and human expertise will define the future of marketing roles.” – Monica Ho, CMO of SOC “In 2024, agency roles will undergo a significant transformation shaped by AI and technology. Fraud: Who Comes Out on Top?

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Admixer

AUGUST 12, 2019

In June 2019 Head of Admixer DMP, Ivan Fedorov joined ad tech experts in Berlin to speak up about ways how brands and agencies can win from 1st and 2nd-party data capabilities in the era of GDPR. In this article we’re sharing the key takeaways out of Ivan’s keynote. Data market is blooming Despite the […].

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Martech

JANUARY 26, 2023

Are you GDPR compliant for our European Union customers or calls? Can the platform be white-labeled for agencies or multi-location marketers? Call data privacy Which data privacy regulations does the platform comply with? For example, does it meet HIPAA and CCPA requirements? What is the minimum contract length?

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Digiday

DECEMBER 19, 2022

“Our trust in the privacy of Flowcode’s platform was a big factor in this partnership and they are the safest QR platform and the only GDPR and CCPA compliant company on the market,” Kardashian said.

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Ad Monsters

APRIL 10, 2024

The ripple effect of this momentous change has spread rapidly across the digital media ecosystem, as brands and agencies realize the window of opportunity to explore viable cookie alternatives is closing. This movement started gaining traction in public opinion, particularly in Europe, with the GDPR.

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Martech

MARCH 9, 2022

Are you GDPR compliant for our European Union customers or calls? Can the platform be white-labeled for agencies or multi-location marketers? Which data privacy regulations does the platform comply with? For example, does it meet HIPAA and CCPA requirements? Is PII automatically redacted from transcripts and recordings?

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Martech

OCTOBER 15, 2021

states (the EU’s GDPR, California’s CCPA) are making data sharing and usage more regulated. California is also creating the California Privacy Protection Agency (CPPA), which will be in force in 2023 and actively audit and fine non-compliant businesses. Privacy laws in Europe and in some U.S.

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