Martech

JANUARY 27, 2023

Dig deeper: Build trust , gain sales In this article: The EU’s GDPR. GDPR analogs. The EU’s GDPR The European Union’s General Data Protection Regulation (GDPR) went into effect on May 25, 2018. GDPR drastically elevated the maximum fines for which companies would be liable under prior European privacy laws.

GDPR 137

GDPR Marketing Pharmaceuticals Healthcare 137

VideoWeek

AUGUST 12, 2022

Criteo Hit with €60 Million GDPR Fine. French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising.

Advertising 98

Advertising GDPR Banner Healthcare 98

Martech

FEBRUARY 24, 2022

CallRail serves SMBs or marketing agencies with clients that rely on communications with customers — phone calls, texts, form submissions, and/or chats — to generate leads, close deals, and grow their businesses in the home services, real estate, legal services, financial services, healthcare and automotive industries.

Marketing 98

Marketing Healthcare Conversion Real Estate 98

Martech

OCTOBER 15, 2021

Think about social media, online shopping, content, streaming, banking or even healthcare,” said Debar. states (the EU’s GDPR, California’s CCPA) are making data sharing and usage more regulated. All these day-to-day activities involve the sharing of our personal data with companies. Privacy laws in Europe and in some U.S.

Marketing 104

Marketing Healthcare GDPR MarTech 104

Martech

JANUARY 13, 2022

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Lead management.

ROI 121

ROI Machine Learning Conversion Rate Healthcare 121

Martech Series

JUNE 15, 2022

With global brands adopting Adobe Analytics, Adobe also introduced a new service to seamlessly transition data from other analytics products while preserving historical compliance with regulations such as Global Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA).

Media 83

Media Retail Healthcare GDPR 83

Martech

OCTOBER 21, 2021

Call data privacy continues to be a priority, particularly for businesses in the healthcare and financial services markets, which must comply with HIPAA and HITECH regulations. In particular, calls play an important role in establishing the link between digital and offline channels.

Machine Learning 111

Machine Learning Marketing Conversion SEO 111