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Media Buying Briefing: UM’s chief privacy officer prepares for privacy suggestions to become restrictions

Digiday

In 2020, Arielle Garcia became the first-ever chief privacy officer at IPG’s UM Worldwide, reflective of media agencies readying for the likelihood of increased privacy regulations. In the future, Garcia believes agencies will see “more of the harmonization” between privacy expertise and client support. I sit on the business side.

Media 69
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A marketer’s 2022 guide to Marketo: What it does today

Martech

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Lead management.

ROI 121
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Confessions from email jail

Martech

CASL (Canada) or the GDPR (in the EU) or a generally acknowledged best practice like permission. The confession As an avid golfer, I was excited to work with a well-known golf equipment manufacturer. We had a decent setup — an eight-member email team in-house and an extended agency team. 4 confessions from email jail 1.

Pop-Up 117
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9 call analytics platforms for marketing teams to consider

Martech

CallRail serves SMBs or marketing agencies with clients that rely on communications with customers — phone calls, texts, form submissions, and/or chats — to generate leads, close deals, and grow their businesses in the home services, real estate, legal services, financial services, healthcare and automotive industries.

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Google Privacy Sandbox: What Does It Mean for the Future of Targeted Ads?

Single Grain

Privacy concerns have led to the introduction of new data privacy legislation, such as the General Data Protection Regulation ( GDPR ) laws in Europe and the UK. However, as with all after-the-fact legislation, GDPR is based on the technology at the time. Learn More: The Email Marketer’s 4-Step Guide to GDPR Compliance.

Cookies 64
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Digiday’s naughty and nice list for 2022

Digiday

Thus far, the saga has resulted in advertisers shying away from the platform with media agencies such as GroupM advising clients that the brand safety risks are just too great now that moderation teams are no longer there to filter content. A scenario that would (surely) result in thousands more looking for employment.

Ad Tech 69
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The WIR: The Trade Desk Reportedly Develops a TV OS, US Court Strikes Down Big Tech Liability Shield, and Gap Bumps Up Brand Spend

VideoWeek

The company has reportedly been pitching its smart TV OS to multiple hardware manufacturers, promising more generous revenue sharing deals than its competitors, as well as more flexibility for customising the user interface. The Trade Desk did not comment. The report suggests the first device running the OS could launch as early as next year.

Retail 52