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Media Buying Briefing: UM’s chief privacy officer prepares for privacy suggestions to become restrictions

Digiday

In 2020, Arielle Garcia became the first-ever chief privacy officer at IPG’s UM Worldwide, reflective of media agencies readying for the likelihood of increased privacy regulations. In the future, Garcia believes agencies will see “more of the harmonization” between privacy expertise and client support. I sit on the business side.

Media 69
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A marketer’s 2022 guide to Marketo: What it does today

Martech

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Lead management.

ROI 123
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Confessions from email jail

Martech

CASL (Canada) or the GDPR (in the EU) or a generally acknowledged best practice like permission. The confession As an avid golfer, I was excited to work with a well-known golf equipment manufacturer. We had a decent setup — an eight-member email team in-house and an extended agency team. 4 confessions from email jail 1.

Pop-Up 120
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9 call analytics platforms for marketing teams to consider

Martech

CallRail serves SMBs or marketing agencies with clients that rely on communications with customers — phone calls, texts, form submissions, and/or chats — to generate leads, close deals, and grow their businesses in the home services, real estate, legal services, financial services, healthcare and automotive industries.

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Digiday’s naughty and nice list for 2022

Digiday

Thus far, the saga has resulted in advertisers shying away from the platform with media agencies such as GroupM advising clients that the brand safety risks are just too great now that moderation teams are no longer there to filter content. A scenario that would (surely) result in thousands more looking for employment.

Ad Tech 69
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The WIR: Enders Predicts Big Slide in UK Broadcaster Viewing, ITV Offers Free Outcome Measurement, and ProSieben Reignites Interest in Sky Deutschland

VideoWeek

billion fine for unlawful practices which aren’t compliant with the EU’s General Data Protection Regulation (GDPR). While Meta has taken steps to bring these data transfers in line with the GDPR, the DPC ruled that these steps don’t go far enough to protect EU users’ data. The Week in Tech Meta Hit with €1.2 Read more on VideoWeek.

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White-Label: Meaning, Real World Examples & Business Opportunities

Smart-Hub

Here are white label opportunities you can seize: Improved Brand Recognition White label manufacturing implies using a product created by a different business; however, this doesn’t mean your brand recognition will be affected. For instance, you need to build an ad exchange as a brand. The screenshot below proves their success.