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Why media agencies are prioritizing building privacy expertise this year as a host of new laws roll out

Digiday

With privacy restrictions tightening, agencies will have to step up their privacy practices this year. Whether it is clean room technology or installing a privacy team, media agencies are faced with having to juggle emerging state regulations and expand their consumer protection efforts globally. While the U.S. As Stacey Stewart, U.S.

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Everything You Need to Know about Marketing Compliance for 2021

Single Grain

Take, for example, the European Union-based General Data Protection Regulation ( GDPR ) that took effect in May 2018. From competitors to consumer watchdogs and government agencies, there are many people out there waiting for your business to slip up once and miss a compliance requirement. ” Brand Consistency.

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Why we care about compliance in marketing

Martech

Dig deeper: Build trust , gain sales In this article: The EU’s GDPR. GDPR analogs. The EU’s GDPR The European Union’s General Data Protection Regulation (GDPR) went into effect on May 25, 2018. GDPR drastically elevated the maximum fines for which companies would be liable under prior European privacy laws.

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SCOTUS ruling makes it easier to challenge federal ad regulations

Martech

Chief Justice John Roberts said federal judges “must exercise their independent judgment in deciding whether an agency has acted within its statutory authority.” Some of these are industry-specific, like disclosure requirements for the financial and pharmaceutical industries.