Brid.tv

DECEMBER 21, 2022

What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Header Bidding Support. Header bidding is by far the most efficient method of trading ad space. Google AdMob 2.

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Ad Monsters

MAY 11, 2023

We can see the whole thing, and our managed service team has helped us understand the needs of that marketer and the agency’s needs. DM: The shift in header bidding happened because publishers are running from current auction practices. Do you think cutting out the intermediaries will be hard for SSPs in the future?

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Digiday

FEBRUARY 27, 2025

This surge, driven by the proliferation of SSPs, ad tech intermediaries and increased header bidding adoption, has created a complex supply chain rife with inefficiencies, impacting everyone from brands and agencies to DSPs and SSPs. Between 2020 to 2023, the number of bidstream requests between DSPs and SSPs has increased by 2.3

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Clearcode

JULY 13, 2023

The key features of an SSP are header bidding, budgeting, frequency capping, ad targeting, macro support and override, inventory and campaign management and optimization, and reporting. The advertiser or agency creates the campaign by setting the targeting, ad size etc. However, they are responsible for different processes.

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InMobi

DECEMBER 6, 2020

Our status as the preferred, SPO-certified, in-app SSP for leading media agencies helped propel this growth further. Growth for Full Screen Supply 1) Ease of Accessing Demand Via InMobi’s Header Bidding Integrations In 2020, we saw leading publishers open up their entire full screen inventory with InMobi.

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OpenX

MAY 3, 2024

Released every spring, this searchable directory is widely considered the digital marketing industry’s definitive list of the best agencies, strategic partners, and technology service providers who are pushing the industry forward in measurable ways.

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InMobi

JULY 26, 2021

Agency Partnerships: Understand if unique demand partnerships and/or agency preferential status are part of their supply path optimization (SPO) efforts. At InMobi Exchange, we take pride in being an approved in-app partner of choice for the world’s largest agencies.

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PubMatic

APRIL 12, 2022

We’ve spent years developing tools that facilitate header bidding and unified auctions to create a dynamic that allows for fair pricing in programmatic advertising. This also allows our agency clients to look holistically at how to buy effectively for their clients at the same time. Fair Pricing.

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VideoWeek

JANUARY 26, 2023

With the publisher/supply side separated and a lot of companies and agencies having invested in SPO, the next evolution will be to focus more on optimising towards how consumers actually buy and providing quality ad experiences.” Alexandra Theriault, General Manager, Spherical, Lotame “This lawsuit has been a long time coming for Google.

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YieldBird

JUNE 27, 2023

Demand partners When considering a Supply Side Platform, it is crucial to evaluate its relationships with demand partners, including ad networks, agencies, and advertisers. However, publishers should be cautious as not all Header Bidding solutions are created equal.

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YieldBird

JUNE 27, 2023

Demand partners When considering a Supply Side Platform, it is crucial to evaluate its relationships with demand partners, including ad networks, agencies, and advertisers. However, publishers should be cautious as not all Header Bidding solutions are created equal.

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Adtelligent

OCTOBER 6, 2021

DSP can offer this chance to avoid dealing with agencies and provide an in-house automated media buying through RTB. Header-bidding auction is an advanced programmatic deal where publishers propose their inventory to various demand partners at the same time before making calls to their ad servers. Preferred deal.

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VideoWeek

JULY 27, 2022

Google has said its own Display & Video 360 is signed up as an early tester, and that it’s in communications with other DSPs, SSPs, publishers and agencies to test the feature. Trust in me, only me. Google’s Thygesen says the product is designed to restore advertisers’ trust in digital advertising as a whole.

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InMobi

APRIL 12, 2019

There are a lot of different players within the mobile app advertising ecosystem , from agency trading desks and demand-side platforms to third-party verification providers, supply-side platforms and everyone else in between. 15) Do They Offer In-App Header Bidding? 1) Who Do Their Monetization Solutions Prioritize?

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InMobi

MARCH 9, 2021

A brand looking to advertise would often work with an agency, which then works with or uses a DSP. Therefore, access to supply at scale via multiple leading header bidding/waterfall partnerships (while ensuring supply diversity in the process) is significant. While all the above are important, scale ultimately impacts the reach.

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InMobi

OCTOBER 27, 2020

It’s important that you speak to each bidder and know what kind of growth they have observed and are likely to see in this quarter from the DSPs and/or advertisers they have onboard Agency Partnerships: Understand if there are unique demand partnerships and/or agency preferential status as part of their supply path optimization (SPO) efforts.

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Adtelligent

JULY 1, 2020

And, advertisers and marketing agencies are reverting to CRM databases based on first-party data. For this, Prebid.org, an innovative ad tech organization, created a User ID module as a key element of the Prebid open-source header bidding software suite. What Is Prebid’s User ID Module.

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Monetize More

MAY 10, 2022

Private marketplaces (PMPs) have become a popular way for publishers to sell remnant and premium inventory directly to advertisers and agencies. Direct ad sales create a direct relationship between publishers and advertisers, eliminating the mediator like programmatic ad agencies, ad networks, SSPs, or DSPs. Direct Ad Sales Explained.

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InMobi

MARCH 15, 2021

While many marketers are beginning to understand and appreciate supply path optimization (SPO) in the browser world, what does SPO mean for the brands and agencies that advertise in mobile apps?

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Monetize More

MAY 30, 2023

PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads. Offers access to ad agencies, demand-side platforms, and premium ad networks. They’ve launched their OpenWrap SDK to roll out header bidding for mobile in-app ads.

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Automatad Inc.

JANUARY 17, 2022

An unsealed lawsuit against Google reveals how it manipulated ad auction prices through its Global Bernanke program and its collusion with Facebook to hurt header bidding. authorities and intelligence agencies as per U.S. Salesforce and Adobe released a report stating U.S. Does Google Analytics Violate GDPR? violate the GDPR.

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Monetize More

JANUARY 18, 2023

Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience. This meant that agencies had more than one channel to source ad inventories for their advertising partners. This video explains it in a similar manner.

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Paleo AdTech

DECEMBER 10, 2023

With the rise of agency trading desks, such as Xaxis and Vivaki’s Audience on Demand, Andrew recognized that ad networks would have to change. In recent years, Index Exchange has been instrumental in championing header bidding and post-cookie standards such as UID2.0. “You know what’s funny?

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VideoWeek

JULY 25, 2023

Buyers will also be able to access this inventory through agencies which have direct relationships with the SSP via supply path optimisation (SPO) deals. Value Add PubMatic, like most SSPs, has been working to evolve its offering in recent years, reconfiguring its space in the ad tech supply chain.

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Paleo AdTech

MARCH 8, 2022

With the rise of agency trading desks, such as Xaxis and Vivaki’s Audience on Demand, Andrew recognized that ad networks would have to change. In recent years, Index Exchange has been instrumental in championing header bidding and post-cookie standards such as UID2.0. “You know what’s funny?

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Monetize More

JUNE 7, 2022

Third party cookies are cross-domain cookies often set by advertisers, agencies, and DSPs to track users across different sites. Agencies and advertisers and DSPs on the buy-side have already been handling the deprecation of third party cookies for over 2 years. But first, what’s a third party cookie?

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InMobi

SEPTEMBER 14, 2021

One way in which many app publishers are looking to further boost ad revenues and improve fill rates is through in-app header bidding, or in-app bidding as it’s sometimes called. In this period, we observed 52% growth in ad spending on in-app header bidding supply. Why is in-app bidding beneficial?

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Digiday

MAY 31, 2022

In many ways, it’s a return to the one-to-one publisher SSP relationship that preceded header bidding. Agencies — and to some extent advertisers — are just as much a part of the business now as publishers. Agencies — and to some extent advertisers — are just as much a part of the business now as publishers.

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Clearcode

APRIL 26, 2023

Demand-path optimization works the other way — publishers try to make purchasing their ad inventory easily accessible and cost-optimal simultaneously for media buyers (advertisers and ad agencies). Besides advertisers, other actors will benefit from SPO: AdTech companies, agencies, and publishers. Who Benefits From DPO?

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Clearcode

MARCH 1, 2022

The introduction of header bidding provided many benefits, but it also led to bid duplication. During header bidding auctions, advertisers and agencies (via DSPs) started bidding on multiple ad exchanges to increase their chances for getting the right impression.

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OpenX

OCTOBER 10, 2023

The economics shifted dramatically after the introduction of header bidding in 2013. Captify was an early design partner in adding curation functionality into the OpenX platform, which we have used to enable hundreds of our agency clients to activate our search intent audiences across OpenX’s premium inventory.

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InMobi

MAY 17, 2018

Dealing With All Parties Within A Complex Landscape is a Waste of Time The ever-changing, overly complex advertising landscape is intense and full of different players, ranging from advertisers, media agencies, trading desks, DSPs, ad networks, SSPs and publishers, just to name a few. or those that focus purely on video or native ads.

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OpenX

AUGUST 15, 2023

That’s a promise we make to our employees, publishers, brands, agencies, DSPs, data providers, the planet, and ultimately, consumers. As the creators and patent-holders of header bidding, OpenX has always been on the cutting edge of programmatic and a champion of transparent and mutually beneficial auction dynamics.

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VideoWeek

JULY 4, 2023

Under the guise of supply-path optimisation, demand-side platforms (DSPs) are forging direct relationships with publishers and broadcasters, while supply-side platforms (SSPs) are building direct links with agencies, as each side of the programmatic supply chain seeks to squeeze the other side out of the equation. Or are they?

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InMobi

APRIL 23, 2019

According to InMobi’s 2018 Header Bidding Research Report , 53% of app publishers polled said that ad revenues had remained stagnant or decreased in the previous 12 months. On the plus side, there are more mediation companies entering the space and in-app header bidding is starting to show great results.

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PubMatic

FEBRUARY 21, 2024

Leverage Unique Demand Connections: PubMatic has premium supply path optimization partnerships with leading agencies and advertisers, many of whom are looking for audience extension opportunities, especially due to cookie deprecation.

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Ad Monsters

MAY 16, 2022

So, what is SPO and how should advertisers and agencies be thinking about it? There are many reasons why agencies and advertisers are taking a close look at supply paths , but the main three would be: 1) to reduce infrastructure costs, 2) to increase performance, and 3) to maintain transparency for inventory quality.

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