Adtelligent

OCTOBER 6, 2021

DSP can offer this chance to avoid dealing with agencies and provide an in-house automated media buying through RTB. Header-bidding auction is an advanced programmatic deal where publishers propose their inventory to various demand partners at the same time before making calls to their ad servers. Preferred deal.

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Monetize More

JANUARY 18, 2023

Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience. This meant that agencies had more than one channel to source ad inventories for their advertising partners. This video explains it in a similar manner.

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InMobi

AUGUST 7, 2019

Are you running shadow ads in the background and therefore that will reduce your fill rate because your viewability is going to be down? Do you have, are you running agency sales? Are you talking to agencies around running direct sales? A Q&A with Chas Drawbacks and Benefits of Header Bidding for Apps

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Smart-Hub

OCTOBER 24, 2023

Header Bidding Implement header bidding to increase competition among advertisers for your ad inventory. Programmatic Direct Deals Explore programmatic direct deals, where you negotiate with specific advertisers or agencies to secure premium ad placements and higher rates, ensuring predictable revenue streams.

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InMobi

APRIL 23, 2019

According to InMobi’s 2018 Header Bidding Research Report , 53% of app publishers polled said that ad revenues had remained stagnant or decreased in the previous 12 months. On the plus side, there are more mediation companies entering the space and in-app header bidding is starting to show great results.

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Automatad Inc.

NOVEMBER 20, 2023

Premium inventories (inventories with high viewability and click-through rate) are often sold via Programmatic Direct (Programmatic guaranteed or preferred deals). Under Additional Settings , you can add information such as agencies, currencies, and internal notes. They conduct real-time bidding using hybrid header bidding.

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Brid.tv

JUNE 26, 2023

This video ad network also covers various services, including improved video header bidding and macros for GDPR compliance. The platform also offers video header bidding, which is highly sought-after by larger publishers. Netflix choosing Xandr only further highlights the platform’s quality and scale.

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Smart-Hub

JANUARY 23, 2023

Cons: Some tools are only available to large agencies or clients (e.g., According to the annual study from IAB Europe, the majority of advertisers, publishers, and agencies agree that the most promising area for programmatic advertising is CTV (Connected TV) advertising. Which format is most profitable?

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Digiday

JUNE 8, 2022

Brands and agencies : Who need user-level identification, the likes of Scream Malmo. Lotame works with publishers, marketers and agencies to collect customer data for audience segmentation and ad targeting. Fabrick ID; Facebook ID; Google Ad ID; Twitter ID; Snapchat ID; and a number of agency IDs. Who are the partners?

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Monetize More

DECEMBER 28, 2022

MonetizeMore dominates the ‘publisher tool’ category in the Lumascape by providing premium advertising yield to its publishers since 2010 through PubGuru header bidding technology, Traffic Cop, and much more. Display Lumascape’s components are as follows: Ad Agencies. Agency Trading Desks (ATD). Creative Optimization.

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VideoWeek

OCTOBER 25, 2024

With DV’s viewability metrics for video ads on LinkedIn, customers can gain valuable insights to optimise their B2B campaigns and increase performance on a safe and trusted platform,” said Abhishek Shrivastava, VP Product at LinkedIn. The Week for Brands & Agencies WPP Posts 0.5 WPP’s media arm GroupM saw 4.8

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PubMatic

NOVEMBER 1, 2024

Deck the Halls with High Viewability : DSP-level buying patterns show a shift to high-viewability inventory placements. Increasing viewability gives consumers more opportunities to engage with advertisers on your sites. A simple audit can drive increased bid activity with SSPs, building new buyer connections to your inventory.

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YieldBird

JANUARY 31, 2025

– Currently I do not see too much impact on our industry – GenAi will change the Buy side and agency industry first – but rather on the creation/creative end of things, but also real time campaign optimisation. – The programmatic market for publishers has been dynamically developing thanks to: Header Bidding 2.0

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