Adweek
DECEMBER 13, 2024
In the history-making alliance that would meld two of the world's largest ad holding companies, Omnicom Group's takeover of Interpublic Group (IPG) brings under one roof more than 50 medical marketing agencies.
Fuel Lines
JUNE 10, 2015
Stanley Judd, Author, Think Rich While there are many things that go into a successful ad agency new business program, one that is often overlooked or underutilized is the strategic use of public relations. If you wanted to reach Chicago-area healthcare providers, our magazine could help you do so.
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Fuel Lines
AUGUST 7, 2013
This guest article was written by Gary Burandt, the executive director of of the International Communications Agency Network, Inc. ICOM), a $3 billion USD network of 90 independent agencies in 70 countries. Gary is an Ad agency veteran and has worked around the world for top global agencies. Their agencies prospered.
Fuel Lines
JULY 8, 2016
A “Brand” New Day for Agencies It’s a new day for agencies and for clients. Agencies have been notorious for not creating their own articulated brand, but today we all need a differentiated brand just like our clients. You can “do” a lot of things, but you can only be “famous” for one thing.
Adweek
OCTOBER 24, 2022
Just like so many of us, aside from first responders and healthcare and essential workers, I was shut away at home, wiping down grocery deliveries and breathing through an improvised cloth mask. Like everyone else on Earth, during the first few weeks of the Covid-19 pandemic, I was in a very bad way.
Fuel Lines
JULY 27, 2016
Since 2007, I’ve pioneered the use of social media, content and inbound marketing strategies specifically for agency new business. I originated a system that makes targeting, positioning, and differentiation easier and helps agencies to find, attract and engage their best prospects online. Stitcher: Listen here.
Martech
APRIL 11, 2022
TGB is a digital agency that also operates in several verticals with a special focus on health. Virtual healthcare hit an unprecedented peak in April 2020 as the country locked down for COVID but in the following months it has stabilized not far below that peak and some 38 times higher than pre-pandemic. It is also a Sitecore partner.
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