Digiday

MARCH 19, 2024

A standout for one of several new categories this year — Best Agency Partner — is Digitas. The results were impressive, from the highest marketing mix modeling ROAS of any CVS marketing channel to 40 million store visits and a 20% surge in website traffic.

Media 65

Media Machine Learning Healthcare Impressions 65

Single Grain

FEBRUARY 24, 2023

That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), We’ve put together a list of the top 10 B2B marketing agencies to help you discover the perfect agency to take your business to the next level.

Agency 59

Agency Marketing SEO Conversion Rate 59

Single Grain

SEPTEMBER 14, 2022

However, as the metaverse is still quite a new (and booming) concept, you will require the expertise of a top metaverse marketing agency to help you access and monetize this new digital world. This article lists the top metaverse advertising agencies that will help you offer a customer-centric metaverse experience to maximize your profits.

Agency 59

Agency Marketing SEO Real Estate 59

Single Grain

JUNE 30, 2022

To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. We've curated this list of the top 6 programmatic ad agencies to make it easier for you to choose a reputable one. Top 6 Programmatic Advertising Agencies.

Agency 52

Agency Advertising Retargeting Conversion 52

Basis

OCTOBER 17, 2022

As a marketing professional, one way to impress a friend who doesn’t work in the space might be to have them look at any current LUMAscape. As if recruiting wasn’t enough of a problem on its own, complexity in digital marketing and media presents additional crises for brands, agencies, and publishers alike. from 2021 to 2028.

Media 94

Media Marketing Healthcare Manufacturing 94

Single Grain

AUGUST 8, 2023

Case Study 1: Hestan Culinary Sees Over 300% Increase in BOFU ROAS After Switching to Programmatic Advertising Advertiser : Hestan Culinary Advertising Agency That Drove Success : Single Grain Challenge : Hestan Culinary experienced a continuous decline in performance during Spring 2022, posing a significant challenge.

Advertising 52

Advertising Ad Space Impressions Healthcare 52

Ad Monsters

JUNE 7, 2024

The Rise of the New Tracking Cookie In the early days of digital advertising, nearly all ads were contextual; Google AdSense assessed web page content and if it matched the topic of an ad creative, Google would fill the impression. Smith is in your healthcare network, schedule an appointment today.” This was far from a unique event.

Cookies 105

Cookies Ad Tech AutoMobile Healthcare 105

Martech Series

JULY 6, 2022

Vobejda also currently serves on the Board of Directors for total-vision healthcare company, MyEyeDr., She started her marketing career at the advertising agency Leo Burnett in Chicago. I’ve been so impressed with his vision, and I’m excited to support Tinuiti’s extraordinary trajectory and future growth.”

Marketing 71

Marketing Machine Learning Healthcare Agency 71

VideoWeek

JUNE 24, 2022

Now open for public comment over a 30-day period, IAB US recommends re-examining the 10-second cumulative exposure duration for counting a valid impression, incorporating new advertising formats beyond two-dimensional and video, and defining in-game measurement terms to align with broader cross-channel efforts. The Week For Agencies.

Ad Tech 98

Ad Tech Agency Media Audience 98

Martech

NOVEMBER 15, 2021

Machine learning to extract market response of media impressions by audience, tactic, and creative exposures. It is marketed to technology, finance, healthcare and manufacturing organization. Nielsen serves a variety of stakeholders in the media industry from advertisers to agencies to publishers. A sophisticated UI.

Marketing 109

Marketing Machine Learning ROI Cookies 109

Single Grain

JULY 31, 2019

Impressions. The idea was impressive and it caught users by surprise, who were then driven to Snickers branded playlist named “The Hunger List”. .” ” The campaign was able to generate 78,861 total clicks, 1,710,564 unique reach and 6,805,995 overall impressions. Interaction with the Hunger Hits playlist. Doctor Who.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

Martech

FEBRUARY 3, 2023

Highlighting a strong focus on industry and business case uses for immersive such as healthcare, architecture and construction, prior years have included tracks dedicated to cross-vertical topics such as marketing, sales, infrastructure, 5G, storytelling, perception, and IoT. Passes run upward of $3,000 for the official conference sessions.

Marketing 98

Marketing Public Relations Healthcare eCommerce 98

Martech

NOVEMBER 29, 2021

’ That was the ask from the healthcare community: ‘We really need to train our employees on the social determinants of health and what that looks like when we’re working with our patients, understanding them as individuals rather than the global demographic they come from.'” ” The tech approach to DEI.

Healthcare 104

Healthcare Finance Entertainment Impressions 104

Digiday

OCTOBER 4, 2022

Best Cookieless Identification Technology 4D Context Outcomes Engine, a division of Silverbullet Group Audigent’s Cookieless Hadron ID Delivers an Addressable Impression Rate of 81% for Advertisers Comscore Fundamental Media and Alphix Solutions ID5 Identity Cloud Merkury Powered by Merkle. Best CRM Platform Act!

Viewability 69

Viewability Healthcare A/B Testing Food 69

Ad Wisey

JUNE 27, 2022

As ad costs are spiraling by 15-400% across sectors, Adwisely platform delivers ROAS (return on ad spend) that is 2x higher than market benchmarks, and costs up to 10x cheaper than traditional ad agencies. Young tech-savvy generations add to the struggle as they are hard to impress with online ads. The post Adwisely announces $1.5M

Public Relations 52

Public Relations Healthcare Fashion eCommerce 52

Martech

FEBRUARY 3, 2023

Highlighting a strong focus on industry and business case uses for immersive such as healthcare, architecture and construction, prior years have included tracks dedicated to cross-vertical topics such as marketing, sales, infrastructure, 5G, storytelling, perception, and IoT. Passes run upward of $3,000 for the official conference sessions.

Marketing 100

Marketing Public Relations Healthcare Finance 100

Advertising to Baby Boomers

MARCH 15, 2017

year-on-year … … Jawbone, once a popular fitness tracker brand, confirmed to TechCrunch that it is leaving the consumer market and focusing on healthcare providers … Microsoft has removed its Fitness Band on its online store … and crucially no longer provides the Band developer kits. And if you read to the end, they’re still optimistic.

Healthcare 40

Healthcare Impressions Agency Media 40

VideoWeek

OCTOBER 1, 2022

In this week’s Week in Review: Magna predicts strong growth in CTV revenues, Sky launches a plug-in device, and agencies report a drop in programmatic in-housing. Flip connects mobile location data with CTV ad impressions to help brands understand campaign performance, attribution and Return on Ad Spend (ROAS). Top Stories.

Agency 52

Agency Media Non-Profit Retail 52

Martech

MARCH 18, 2024

Contributor Katie Robbert is the CEO and co-founder with Chris Penn, of Trust Insights, a marketing analytics agency. Before Trust Insights, she built and grew multi-million dollar lines of business in the marketing technology, pharmaceutical, and healthcare industries. Unfortunately, the PR agency just wasn’t aligned with that.

Pharmaceuticals 62

Pharmaceuticals Machine Learning Agency Healthcare 62

Ad Monsters

FEBRUARY 13, 2024

But as the report warns, “Essential event-based impression and click counting are only temporarily supported, later moving to aggregated reporting. This is no small problem for advertisers who want to pay the right price for inventory-driven outcomes and publishers who want to earn the CPMs their inventory and audiences warrant.

Cookies 52

Cookies Advertising First-Party Cookies Healthcare 52

Digiday

AUGUST 31, 2022

I reached out to media companies (BuzzFeed, Dotdash Meredith, Vice Media Group, Vox Media, Time and Essence) to ask what the role of merch is in their return to in-person events – especially as, from my memory, some of these publishers used to give out impressive swag pre-pandemic. The Washington, D.C.-based

Media 69

Media Non-Profit Food Healthcare 69

Martech Series

FEBRUARY 3, 2023

Individual educators and government agencies began video conferencing regularly, something that businesses have used for many years and the user base of video conferencing has expanded as a result. Remote work and telemedicine became the norm at this time. This is an ongoing issue. Building on a home office or studio is still in progress.

Communications 73

Communications Healthcare Manufacturing Marketing 73

VideoWeek

FEBRUARY 2, 2024

Publicis to Pay $350 Million to Settle Claims Over Role in US Opioids Crisis Publicis Groupe’s healthcare division has agreed to pay $350 million to settle claims that it had played a role in triggering the US’s ongoing opioids crisis through its marketing tactics. Studies carried out by xpln.ai CEO Fabien Magalon.

Retail 52

Retail Media Cookies Agency 52

VideoWeek

NOVEMBER 10, 2023

Publishers will earn from either video impressions, where the ad is shown for two seconds and meets certain viewability criteria, or video completions, which have to meet the same viewability criteria. Roblox developers can also choose to offer in-game rewards in exchange for video completions.

Video Ads 52

Video Ads Impressions Viewability Media 52

Single Grain

NOVEMBER 24, 2020

From competitors to consumer watchdogs and government agencies, there are many people out there waiting for your business to slip up once and miss a compliance requirement. If you make a bad impression, you miss an opportunity to appeal to your customers, tarnishing the brand reputation and weakening the relationship.

Marketing 64

Marketing GDPR Shipping Fashion 64

Single Grain

JUNE 12, 2023

’s consumer protection agency. They work to protect consumer interests in areas such as healthcare, product safety and financial regulation, while also promoting transparency and fair trade practices. Misleading ads often use ambiguous terms to create a positive impression without providing substantive evidence.

Advertising 52

Advertising Food Impressions Electronics 52

AdvertiseMint

DECEMBER 7, 2023

If you don’t have the time to become a marketing expert, then it may be time to hire a Chiropractic advertising agency. They remove the cold distance once common online with healthcare sites. Helpful demos make an impression! Other short videos inform and inspire. Give handouts on common issues you can help with.

Marketing 52

Marketing Education SEO Conversion 52

VideoWeek

APRIL 26, 2024

The integration will allow media owners, agencies and advertisers to analyse viewing data across online video publishers in one place, according to Ipsos, enabling businesses to shape content and advertising strategies. percent during the quarter, but this was offset by revenue declines in creative agencies. GroupM grew 2.4

Non-Profit 52

Non-Profit Cookies Audience Ad Tech 52

Single Grain

NOVEMBER 28, 2023

Dive Deeper: Best Metaverse Marketing Agency: Top 10 Choices 4) Augmented Reality (AR) Virtual and augmented reality tend to go hand-in-hand, but they’re definitely not one and the same from a digital marketing angle. RTB), which uses real-time auctions to buy guaranteed ad impressions in advance from specific publisher sites.

Marketing 126

Marketing First-Party Cookies SEO Audience 126