Digiday

MARCH 19, 2024

A standout for one of several new categories this year — Best Agency Partner — is Digitas. Digitas and CVS combined forces into one total search team and crafted a bespoke search trends tool, leveraging machine learning to drive insights and stay ahead of changing consumer behaviors.

Media 65

Media Machine Learning Healthcare Impressions 65

Martech Series

DECEMBER 30, 2022

In order to increase its presence in the healthcare IT business, Oracle purchased Cerner on June 7. Cerner is a provider of digital information systems for the healthcare industry. The acquisition of Oracle is not the only expensive healthcare transaction this year. Google Acquires Mandiant.

Healthcare 121

Healthcare Manufacturing Electronics Communications 121

Martech

FEBRUARY 24, 2022

The market is continually developing, and many vendors are investing heavily in AI and machine learning to expand the range of marketing and sales use cases for their solutions. Key customers include Cardinal Web Solutions, Einstein Industries, Molina Healthcare, Slamdot, West Dermatology and Workshop Digital. Target customers.

Marketing 98

Marketing Healthcare Conversion Real Estate 98

Single Grain

MAY 30, 2023

If you don’t have the bandwidth or the knowledge yourself, the best thing to do is hire an AI marketing agency to do the hard work for you. In this curated post, we unveil a curated list of the best agencies that have mastered the art of leveraging artificial intelligence to revolutionize marketing strategies.

Agency 52

Agency Marketing SEO Machine Learning 52

Martech

NOVEMBER 15, 2021

Machine learning to extract market response of media impressions by audience, tactic, and creative exposures. It is marketed to technology, finance, healthcare and manufacturing organization. Nielsen serves a variety of stakeholders in the media industry from advertisers to agencies to publishers. A sophisticated UI.

Marketing 109

Marketing Machine Learning ROI Cookies 109

Single Grain

FEBRUARY 17, 2022

The SaaS adoption in the healthcare industry is growing at 20% every year. In this guide, I will share the best B2C and B2B SaaS marketing agencies that will help you to improve your MRR (Monthly Recurring Revenue) and minimize SaaS customer churn. TABLE OF CONTENTS: ↓ What Is a SaaS Marketing Agency? . Let's begin!

Agency 59

Agency Marketing SEO ROI 59

Martech

JANUARY 13, 2022

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco.

ROI 121

ROI Machine Learning Conversion Rate Healthcare 121

Single Grain

SEPTEMBER 14, 2022

However, as the metaverse is still quite a new (and booming) concept, you will require the expertise of a top metaverse marketing agency to help you access and monetize this new digital world. This article lists the top metaverse advertising agencies that will help you offer a customer-centric metaverse experience to maximize your profits.

Agency 59

Agency Marketing SEO Real Estate 59

Martech Series

JULY 6, 2022

Vobejda also currently serves on the Board of Directors for total-vision healthcare company, MyEyeDr., She started her marketing career at the advertising agency Leo Burnett in Chicago. and previously sat on the Board of Directors for Cision, an earned media software company. Vobejda earned her B.A. from Harvard Business School.

Marketing 71

Marketing Machine Learning Healthcare Agency 71

Single Grain

JUNE 22, 2023

We’ll delve into the benefits of AI-generated sales content, AI-driven sales forecasting, sales intelligence, and machine learning for sales effectiveness. Machine Learning: Machine learning is a whole other topic, but essentially, it uses the data that NLP interprets to “teach” itself about future actions.

Machine Learning 52

Machine Learning Conversion Conversion Rate Healthcare 52

Digiday

OCTOBER 4, 2022

Piano worked with America Media to launch a new subscription landing page and implement machine learning algorithms to segment and target users with dynamic offers — allowing the publisher to reach its annual goal of 10,000 subscribers in nine months. Its expansive toolkit offers media companies multiple ways to grow revenue.

Viewability 69

Viewability Healthcare A/B Testing Food 69

Martech

MARCH 18, 2024

Contributor Katie Robbert is the CEO and co-founder with Chris Penn, of Trust Insights, a marketing analytics agency. Before Trust Insights, she built and grew multi-million dollar lines of business in the marketing technology, pharmaceutical, and healthcare industries. And he was experimenting with machine learning and AI.

Pharmaceuticals 62

Pharmaceuticals Machine Learning Agency Healthcare 62

Clearcode

JANUARY 22, 2023

In the beginning, the biggest brands and media agencies used DCO tools — especially those who needed to cut down the time it takes to produce individual creatives. The main difference lies not in the dynamic change of content but in machine-learning (ML) mechanisms. What Are The Benefits Of Dynamic Creative Optimization?

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Single Grain

JULY 21, 2020

In June 2020, Uber entered into their first SaaS partnership with the public bus agency, Marin Transit, in California. Also, solutions are framed for individual industries like communication, energy and resources, financial services, government, healthcare, higher education, hospitality, and insurance. B2B or B2C?: B2B or B2C?:

Finance 94

Finance SEO Shipping Marketing 94

Martech

FEBRUARY 25, 2022

ActiveCampaign’s Customer Experience Automation (CXA) platform provides businesses of all sizes access to 600+ pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text. Dotdigital. Product overview.

Marketing 115

Marketing Manufacturing Communications Healthcare 115

Martech

MARCH 18, 2025

Intelligent lead qualification, scoring and routing systems use machine learning to optimally route calls based on caller source, geography, demographics or intent. Many platforms use natural language processing (NLP) and machine-learning algorithms to automatically qualify calls and score leads.

Machine Learning 83

Machine Learning GDPR Conversion Healthcare 83

Basis

FEBRUARY 28, 2025

THE CONTEXT: So many of last years Performance Max updates favored Googles AI and machine learning over advertiser oversight. Agencies and brand marketing executives should swiftly educate and integrate Google's AI-driven tools to streamline creative production, enhance consumer engagement, and optimize campaign management.

Social Advertising 75

Social Advertising Advertising Conversion Media 75