Adweek

JULY 1, 2024

The Lego Group has appointed Publicis One as its global media agency following an 18-month pitch, ending its seven-year relationship with IPG's Initiative. We were impressed with.

Media 306

Media Impressions Agency 306

Adweek

APRIL 3, 2024

I'm no Gary Vee, but a recent LinkedIn post about my aversion to timesheets garnered over half a million impressions and sparked a surprisingly spicy debate about client-agency finances.

Finance 317

Finance Impressions Agency Media 317

Adweek

DECEMBER 19, 2022

Elizabeth Marsten, group director of marketplace strategic services at agency Tinuiti, was evaluating a retail media buy and something seemed off. For all the impressions the retailer reported, the ad should have generated way more clicks. "[I Marsten said, only to.

Retail 306

Retail Media Impressions Agency 306

Martech

SEPTEMBER 5, 2024

Mike Nierengarten is the founder of Obility, an agency that serves mid-market B2B SaaS vendors with SEO, paid search and paid social services. Calculating conversions by 1,000 impressions shows free trials nearly double demos. For non-branded campaigns, demos drove fewer conversions than trials per 1,000 impressions.

Non-Profit 126

Non-Profit Click Through Rate Impressions Conversion Rate 126

Ad Rants

OCTOBER 11, 2022

Establishing an internal team or working with a digital marketing agency are the two options available to brands for marketing in order to expand their brands. Tips to hire the best marketing agency. You must understand what you hope to accomplish with digital marketing efforts and what you anticipate from an agency.

Agency 207

Agency Marketing Communications Impressions 207

Rob Campbell

FEBRUARY 24, 2025

Just when it seems everyone everywhere is talking about their big lives … big ideas … big successes … I passed a local charity shop – near where I live – that enchanted me for its small statement of genuine pride. I love it. I love it is for a window display. I love it celebrates it was commended, rather than won.

Impressions 57

Impressions Agency 57

Martech

JULY 31, 2024

digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. This was in response to a 74% increase in impression volume. Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier.

CPM 120

CPM CPC Click Through Rate Impressions 120

Basis

JANUARY 23, 2025

Agencies are tasked with driving revenue for their clients by connecting with target audiences via resonant, strategically placed and personalized messages. As such, staying ahead in the industry requires agency leaders to understand this evolving landscape and cultivate diverse-owned supply partnerships thoughtfully and proactively.

Agency 76

Agency Media Audience Marketing 76

Martech

AUGUST 8, 2024

OLIVER’s generative AI tool Slipstream lets users create complete creative briefs to get better results from their agency partner. This allows brands and agencies using the Onetag Smart Curation platform to access Dstillery’s pre-built models through private marketplaces.

MarTech 120

MarTech Electronics GDPR Audience 120

Martech

SEPTEMBER 9, 2024

to an impressive +25.1%. It was designed to capture current perspectives from buy-side ad investment decision-makers at brands and agencies. One of the most notable trends highlighted in the report is the continued ascent of retail media. Buyers have revised their year-over-year projections for this channel from +21.8%

Marketing 117

Marketing Retail Impressions Media 117

More About Advertising

JANUARY 25, 2024

The IPA has just produced its latest census of people working in UK adland and the overriding impression is that it isn’t much fun. Timely in a way as current IPA president Josh Krichefski from EssenceMediacom is promoting a ‘People First’ agenda aimed at improving mental health in agencies.

Agency 105

Agency Impressions Advertising Finance 105

Martech

AUGUST 5, 2024

This exploitation leads to several negative outcomes: Dilution of ad effectiveness: Ads placed on MFA sites may get impressions but often fail to engage the intended audience meaningfully. To move forward, publishers, advertisers, agencies and tech companies categorizing sites must come together and agree on the characteristics of an MFA.

Marketing 119

Marketing Demand Side Platform Audience Impressions 119

Single Grain

FEBRUARY 20, 2025

Cold outreach for agencies is one of the most traditional ways to attract more B2B clients. And how can agencies create a cold outreach strategy that aligns with their goals? Develop a Value Proposition What makes your agency unique? Example opening Hi [First Name], this is [Your Name] from [Your Agency]. We can help.

Agency 52

Agency A/B Testing Conversion Rate Communications 52

illumin

JANUARY 14, 2025

Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. Trends for Agencies in 2025: The changing role of advertising experts a.

Advertising 101

Advertising Marketing Retail Agency 101

VideoWeek

JULY 21, 2022

After all, marketers aren’t really interested in how many impressions were delivered, but how many impressions actually left an impression. Viewability seeks to refine this further – taking total reach, and discounting any impressions where you can confidently say the ad was essentially ignored. . Too big to ignore.

Agency 122

Agency Viewability Impressions Clickbait 122

Martech

SEPTEMBER 10, 2024

As the space gets more complex, both in-house and agency ad teams are stretched thin, trying to do more with the same — or less — people and budget. For example, when a real estate marketing agency started launching campaigns with automation, they decreased the time to build and launch campaigns from a couple of hours to 10 minutes or less.

Media 117

Media Advertising Ad Ops Non-Profit 117

Martech

NOVEMBER 7, 2024

Rather than focusing on traditional metrics like clicks or impressions, they zero in on how specific accounts engage with your content and move through the sales funnel. Agency partners Consider working with an agile and modern agency partner specializing in ABM.

Machine Learning 129

Machine Learning Marketing Agency ROI 129

Martech

SEPTEMBER 24, 2024

Paid media investment in search, social media and digital display advertising is soaring, along with offline spending on event and influencer marketing and TV — all at the expense of marketing technology , human resources and agencies. Hire an email accelerant Not every digital marketing agency understands email, trust me, I know.

ROI 127

ROI MarTech Marketing Agency 127

Digiday

APRIL 11, 2024

Four agency executives told Digiday that it’s still too early into investigations to determine how much of their clients’ budgets were spent on ads displayed on Forbes’ subdomain ( www3.forbes.com Ultimately though, the total portion of a client’s budget spent on the subdomain isn’t the biggest concern amongst agency execs.

Agency 94

Agency Impressions Media Advertising 94

Single Grain

JANUARY 16, 2025

This post is all about creating and optimizing a high-ticket agency funnel to attract the right clients and boost conversions. The secret is creating a high-ticket agency funnel to target the right clients and using strategic selling tactics. How does the high-ticket agency funnel differ? For example, an agency offered a $44.90

Agency 52

Agency Conversion Rate Conversion Audience 52

Ad Rants

OCTOBER 10, 2024

By using these methods' attractive and emotional qualities, businesses can make a strong impression and encourage customers to stay loyal. The Role of a Brand Identity Agency Working with a well-known brand identity agency can be very helpful in creating and using good visual storytelling methods.

Impressions 184

Impressions Brand Awareness Agency Audience 184

Basis

MARCH 17, 2025

Section 2: Programmatic CTV Advertising is Surging Key Takeaways: Share of CTV ad impressions bought through programmatic channels surged by more than 100% over the 2022 numbers. Many of the top 11 states in impressions are considered battlegrounds that can lean blue or red in any given election.

Advertising 71

Advertising CPM Impressions Video Ads 71

Digiday

FEBRUARY 28, 2024

Audio agency Ad Results Media this week launched an audio buying offering to increase programmatic ad-buying access to streaming and podcasting. A wasted impression is an impression that a company doesn’t want to buy and an audience doesn’t want to hear,” said Gretchen Smith, vp of media at ARM. “In

Audience 94

Audience Agency Impressions Media 94

Digiday

DECEMBER 13, 2023

This week’s Media Briefing is a market check on why some agency execs are noting an inflated rate of invalid impressions and click-through rates from Google despite DSPs telling a different story.

Click Through Rate 92

Click Through Rate Demand Side Platform Agency Media 92

Digiday

DECEMBER 13, 2023

Seen as the next step past impressions then viewability in the evolution of measurement, attention is undergoing all sorts of evaluations and creations of guidelines as its various purveyors aim to gain a better foothold. Notably, the emphasis on attention is uniting the creative and media sides of the agency world in yet another way.

Agency 95

Agency Viewability Impressions Media 95

Martech

FEBRUARY 6, 2024

Jon and Zach Ball in 2011 What does it take to build a $10 million agency? A $10 million agency generates an average of $833,000 monthly revenue. They’ve worked very hard to build an impressive system. Locally, we use a talent agency to find qualified SEO people. Let’s break it down. Its average client is $7,500/month.

SEO 112

SEO Agency Marketing Impressions 112

Martech Series

DECEMBER 6, 2022

This is game-changing in aiding our expansion into Microsoft Azure, and for our team’s longstanding commitment and ability to deliver actionable insights and new data-driven solutions more efficiently to our CPG, retail, and agency partners,” said Michael Bailey, EVP and CTO at Catalina.

Retail 94

Retail Agency Impressions MarTech 94

MNTN

JANUARY 31, 2025

In fact, five MNTN customers in wildly different industries were able to drive impressive performance during a peak shopping moment. In partnership with digital advertising agency Closed Loop , they used MNTN Matched to find the right B2B decision-makers on Connected TV (CTV). Its a tall order, but it can be done.

Healthcare 98

Healthcare Fashion Audience Impressions 98

Single Grain

AUGUST 24, 2023

And to be better than the rest usually requires the help of an agency. So understanding how to choose a digital marketing agency is crucial. Digital marketing agencies promise to navigate these waters on your behalf. Why do many businesses partner with an agency rather than hire in-house?

Agency 98

Agency Marketing SEO Brand Awareness 98

Martech

JULY 22, 2024

This sounds impressive, but is it? I’ve seen many ad agencies pat themselves on the back, especially if they won an award for their work (usually a peer-based award). Most people trip and stumble because they can’t put numbers into context. Many people will use perceived high-quality numbers out of context. “We Typically not.

Marketing 122

Marketing SEO ROI Brand Awareness 122

Buyer Advertising

MARCH 20, 2025

Does Your Agency Have a Diverse Mindset? After analyzing the buying habits of their top recruitment marketing agencies, this job board revealed that Buyer Advertising was number one in consistently purchasing the most diverse collection of products offered by this board on behalf of our clients.

Display Advertising 59

Display Advertising SEO Agency Impressions 59

Martech

OCTOBER 1, 2024

From T-shaped marketer to translator of business languages For more than 30 years, I was a marketer and communicator in large companies and agencies. This is my inaugural column for MarTech, and it’s great to be here. In my quest to be seen as significant, I became what HR teams call “T-shaped.”

Marketing 117

Marketing Machine Learning Finance Communications 117

Ad Rants

OCTOBER 28, 2022

An Impressive Digital - Top Brisbane SEO Agency is helping promote businesses in Australia. If your brand gets popularity and awareness among the general public and target audience, you will get more global and local reach. SEO improves brand awareness and enhances digital visibility.

SEO 223

SEO Conversion Rate Brand Awareness Conversion 223

Digital Remedy

FEBRUARY 19, 2025

Challenges: PSA ads are costly since impressions must be purchased. PSA ads prevent competitors from winning those impressions, which skews results in favor of the exposed group. How it Works: For every 5 eligible impressions for the campaign, 1 impression is assigned a ghost bid and placed in the control group.

Control Group 60

Control Group A/B Testing Impressions Cookies 60

More About Advertising

APRIL 2, 2024

KFC UK & Ireland has appointed Uncovered as its new social media agency following a pitch. KFC marketing director Kate Wall says: “We’re thrilled to be partnering with Uncovered – they seriously impressed us with … The post Uncovered wins KFC social media first appeared on More About Advertising.

Media 105

Media Entertainment Impressions Agency 105

AdvertiseMint

DECEMBER 27, 2024

As of 2025, a 30-second advertisement now commands brands and their TV advertising agency an impressive $7 million to $8 million, not accounting for additional production expenses. Despite this hefty price tag, businesses across the globe are eager to invest due to the unmatched reach and marketing potential this event offers.

Brand Awareness 52

Brand Awareness Audience Impressions Agency 52

VideoWeek

FEBRUARY 28, 2024

Publicis Groupe CEO Arthur Sadoun said on an earnings call following the agency’s Q4 results that his company has “pulled away from the pack” of major agency holding groups, and he may well feel justified judging by this most recent round of financial results. CPG meanwhile was a strong area across the agencies.

Agency 98

Agency Media Food eCommerce 98