Digital Remedy

APRIL 26, 2022

With a focus on designing customized, scalable solutions leveraging machine learning alongside human intelligence, Sotebeer has challenged the programmatic status quo through award-winning solutions that drive rapid results and revenue growth. . For more details, check out the full press release and coverage in Broadcasting+Cable.

Machine Learning 98

Machine Learning Ad Tech Impressions Agency 98

Digiday

MARCH 19, 2024

A standout for one of several new categories this year — Best Agency Partner — is Digitas. Digitas and CVS combined forces into one total search team and crafted a bespoke search trends tool, leveraging machine learning to drive insights and stay ahead of changing consumer behaviors.

Machine Learning 85

Machine Learning Media Healthcare Impressions 85

Basis

JANUARY 2, 2025

With MFA impression volume increasing by 19% YoY in 2024, there is a pressing need to ensure ad spend is going to high-quality inventory. Though 92% of advertising agencies say they currently use the technology in some capacity, only 44% of marketers and advertisers say their employers currently pay for such tools.

Advertising 105

Advertising Retail Cookies Video Ads 105

Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Basis

AUGUST 3, 2022

The marketing landscape is fragmented and complex , yet few brands and agencies have adopted technology designed to manage that complexity. Machine learning and algorithmic optimizations analyze various data points in real time to inform which tactics marketers should turn on or off. Benefits of Advertising Automation.

Advertising 97

Advertising Machine Learning Agency Impressions 97

Martech Series

OCTOBER 4, 2022

In addition to his extensive agency leadership, de Nardis is an experienced entrepreneur, investor and advisor for many privately held adtech companies. “We I am thrilled to be appointed Board Chair, and I look forward to helping accelerate LoopMe’s impressive global growth trajectory.”.

Machine Learning 89

Machine Learning Impressions MarTech Banner 89

Martech

AUGUST 11, 2021

For this reason, it’s critical for brands, institutions, and agencies to listen and understand consumers as they share their opinions on social media. The ability to capture and measure posts, comments, potential impressions, and net sentiment are the bare minimum. Social media monitoring must-haves.

Media 135

Media Machine Learning Conversion Impressions 135

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Read this blog post to learn about the process of building a DSP. The DSP analyzes data associated with the impression.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Basis

DECEMBER 7, 2023

These sites are built just to generate traffic: They usually pay for traffic to their site and then generate multiple ad impressions on each page. Once a user clicks on that headline, the site tries to make them scroll down or click through a slideshow to reach the promised content, thus generating even more ad impressions.

Advertising 98

Advertising Pop-Up Impressions Ad Inventory 98

Martech

JUNE 3, 2022

Email growth continues to chug along because it delivers consistent and impressive results. Agencies in marketing, PR and advertising see a return of $42 for every $1 they spend on email, and businesses in retail, e-commerce and consumer goods are rewarded with $45 in revenue for each dollar spent. Analytics and reporting.

Marketing 142

Marketing Machine Learning Communications ROI 142

Ad Monsters

APRIL 5, 2024

The remaining 10% yields diminishing returns because many sites generate only a fraction of ad impressions. For instance, in a 44,000 Publisher campaign, 86% of ad impressions concentrate on just 3,000 sites, leaving the other 41,000 publishers with less than 15% combined impressions. Our PCI serves as a compliance score.

GDPR 105

GDPR Impressions Machine Learning Viewability 105

Single Grain

JANUARY 31, 2020

What Users Love the Most about Google Ads Editor: The “Recommended Budget” column that lets users properly allocate budgets so they don’t miss out on opportunities or impressions. Impression shares. Harnesses the power of machine learning to reduce CPA and CPC, and improve key PPC metrics, like CVR and CTR.

Media 127

Media Marketing Machine Learning SEO 127

Basis

NOVEMBER 18, 2022

Third impressions are everything…”. While brands and agencies will need to adopt a mix of solutions to move beyond third-party cookies , first-party data will undeniably be one of the main players helping advertisers ensure they are showing messages to the right people, in the right places, at the right times.

Machine Learning 98

Machine Learning Cookies Retargeting Audience 98

Basis

JULY 1, 2022

more than the second-highest bid on an impression (think the eBay model). For example, if two buyers bid $10 and $5, respectively, then the buyer who bid $10 will win the impression—but they’ll only pay $5.01. Easy: any agency or brand (regardless of industry) looking to gain more efficient CPMs. Enter bid shading.

CPM 96

CPM Impressions Ad Exchange Demand Side Platform 96

Martech

AUGUST 25, 2022

Instead, machine learning determines on the fly what queries could be relevant and then generates a dynamic ad for each. So there’s something to be said for allowing the machine some freedom to test and let it find users who will convert in some unexpected places to achieve the greatest possible incrementality.

Machine Learning 113

Machine Learning Conversion Geo targeting Audience 113

Basis

OCTOBER 25, 2022

As a human resources professional, product management is far from my wheelhouse—but the task of building a tool that helps people to solve big problems is incredibly impressive to me. A DSP is this mega system that processes hundreds of billions of advertising impressions each day. Take Basis, for example.

Impressions 98

Impressions Machine Learning Ad Inventory Media 98

Monetize More

JANUARY 18, 2023

Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience. This meant that agencies had more than one channel to source ad inventories for their advertising partners. You can also watch this video from the IAB to learn more about Real Time Bidding.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Digiday

MARCH 19, 2024

A standout for one of several new categories this year — Best Agency Partner — is Digitas. Digitas and CVS combined forces into one total search team and crafted a bespoke search trends tool, leveraging machine learning to drive insights and stay ahead of changing consumer behaviors.

Media 64

Media Machine Learning Healthcare Impressions 64

Martech

FEBRUARY 15, 2024

Artificial intelligence (AI) has come a long way over the past decade, from early chatbots to today’s virtual assistants that integrate with multiple applications to “learn” about us. However, as impressive as modern AI systems seem, they still have a long way to go before achieving true human-level intelligence.

Machine Learning 125

Machine Learning Shipping MarTech Impressions 125

Martech Series

JUNE 20, 2022

The DV/Scope3 partnership will provide advertiser and agency customers with a comprehensive campaign-based carbon footprint metric via DV’s flagship service and analytics platform, DV Pinnacle ®. With Scope3, we are able to provide advertisers and agencies with the information they need to take action and drive real change.

Machine Learning 79

Machine Learning Ad Tech Impressions Agency 79

All About Advertising Law

AUGUST 12, 2022

In the 1990s, before law school, one of the authors of this article worked at what was then known as an interactive advertising agency. Back then, online advertising was all about the sheer number of impressions , meaning how many people might see a banner ad placed on a website, where the ad would be seen by any visitor to that page.

Electronics 98

Electronics Marketing Machine Learning Banner 98

Martech

NOVEMBER 15, 2021

Machine learning to extract market response of media impressions by audience, tactic, and creative exposures. With advanced AI and machine learning capabilities, clients can use the platform to create and test and deploy their own predictive analytic algorithms. A sophisticated UI. The platform consumes 1.5

Marketing 113

Marketing Machine Learning ROI Cookies 113

Martech

DECEMBER 28, 2023

Marketers are recognizing the significance of meaningful interactions over mere impressions or clicks,” said Angelina Eng, VP of Measurement, Addressability and Data Center at IAB. presidential election year, brands will get less for their money,” said Reid Carr, CEO and executive creative director of marketing agency Red Door Interactive.

Media 134

Media Advertising Click Through Rate Machine Learning 134

Martech Series

NOVEMBER 20, 2022

Surveys show that programmatic advertising will only become more valuable with time as AdTech companies and agencies introduce new ways to make processes more efficient. It is designed to replace human interference and negotiations with AI optimization and machine learning. It is supposed to help both publishers and advertisers.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Single Grain

MAY 1, 2023

Though enhancing brand visibility was crucial, they wanted to approach Amazon advertising in a smart way to cut costs and generate a better conversion rate while maintaining an impressive ROAS. Results: Better Conversion Rate With this machine learning approach, the advertisers generated 1,982 new conversions.

Advertising 88

Advertising Machine Learning Pharmaceuticals Conversion 88

Single Grain

JULY 20, 2021

In 2020, ad impressions sold programmatically reached $129.1 In these auctions, advertisers compete with each other for the right to serve an ad impression to a particular user on a particular website or app. Ad impressions are served on different websites or apps connected to programmatic. If so, here’s what you should know.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Martech

JUNE 26, 2024

“It brings together the advertisers, the publishers, law enforcement agencies — all the market players. In theory, this approach leverages machine learning, data analysis, and pattern recognition to assess the validity of impressions, clicks, and conversions in hope of detecting and blocking fraudulent traffic in real-time.

Machine Learning 116

Machine Learning Impressions Ad Exchange MarTech 116

Basis

NOVEMBER 23, 2022

Whether you’re at an agency or on an in-house media buying team, agility is of the utmost importance. In this Golden Age of Content, where there is far too much material on the web for any one brand or agency to adequately monitor it all, media buyers need to rely on outside solutions and integrations to help ensure brand safety.

Advertising 98

Advertising Machine Learning Media Audience 98

Digital Remedy

APRIL 26, 2022

With a focus on designing customized, scalable solutions leveraging machine learning alongside human intelligence, Sotebeer has challenged the programmatic status quo through award-winning solutions that drive rapid results and revenue growth. . For more details, check out the full press release and coverage in Broadcasting+Cable.

Machine Learning 52

Machine Learning Ad Tech Impressions Agency 52

Single Grain

DECEMBER 18, 2019

Consider these stats : Although the average price for an ad had a 2% decrease, ad impressions grew by 34%. Dynamic Formats and Ad Creative : If you're using Dynamic Ads, this machine-learning option delivers a personalized version of the ad to everyone who sees it, based on which ad types they are most likely to respond to.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

Ad Monsters

JUNE 17, 2022

Sheila is doing big things and has fully executed over 550 digital campaigns for clients like AT&T, Clinique, Disney, Ford, General Motors, Intel, IPG Group, Macy’s, Netflix, Omnicom, Procter & Gamble, Universal Pictures, WPP, and other leading brands and advertising agencies. Christine Jennings has quite an impressive resume.

Ad Tech 105

Ad Tech Media Real Estate Communications 105

Basis

AUGUST 30, 2022

And for the agency and brand leaders wondering how to protect their teams from going to shambies themselves while navigating the complexity, we’ll discuss a solution—automation—that streamlines the process. At the same time, the space is so fragmented and complex that buyers say it’s “in shambles” (or “ shambies ,” for our Gen Z readers).

Advertising 98

Advertising Viewability Brand Awareness A/B Testing 98

Martech Series

JULY 6, 2022

She started her marketing career at the advertising agency Leo Burnett in Chicago. I’ve been so impressed with his vision, and I’m excited to support Tinuiti’s extraordinary trajectory and future growth.” Vobejda earned her B.A. in Economics from Carleton College and her M.B.A. 1 spot in 2019 and 2020.

Marketing 71

Marketing Machine Learning Healthcare Agency 71

Single Grain

DECEMBER 23, 2019

Whether you’re an advertiser or an agency, you need to be on top of the newest features and trends to help you take your PPC game to the next level in 2020 and beyond. Smart bidding is a subset of automated bidding strategies that uses machine learning to optimize your ads for conversion based on the goals you set.

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

VideoWeek

SEPTEMBER 16, 2022

At a time when agencies are increasingly incorporating attention metrics into their media buying, the ARF’s study aims to lay out the scientific grounding behind these metrics. Validity, reliability and replicability of synthetic measures of attention, based on AI and machine learning approaches. Due diligence.

Advertising 72

Advertising Machine Learning Viewability Media 72

Martech

SEPTEMBER 30, 2022

Applying the latest innovations like artificial intelligence and machine learning can be a great way to do something unexpected. It can help you build trust, differentiate your brand, and make a lasting impression. If you’re not sure when to push or pull back, consider seeking out an innovative marketing agency.

Marketing 127

Marketing Audience SEO Machine Learning 127

Flashtalking by Mediaocean

DECEMBER 13, 2021

Berkowitz’s arrival follows Mediaocean’s acquisition of Flashtalking , establishing the most scaled independent ad tech platform with over $200 billion in annualized media spend and more than one trillion monthly ad impressions. About Mediaocean Mediaocean is the mission-critical platform for omnichannel advertising.

Communications 52

Communications Marketing Machine Learning Public Relations 52